Strategies for Construction of Majors in Universities with Different Characteristic Based on Social Needs

Tan Xiuli (), Chen Zhongquan (), Liu Xinyang (), Deeney Peter () and Chen Zhisong ()
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Tan Xiuli: Business School, Yantai Nanshan University, Yantai, 265713, China
Chen Zhongquan: Business School, Yantai Nanshan University, Yantai, 265713, China
Liu Xinyang: School of Business Administration, Northeastern University, Shenyang, 110819, China
Deeney Peter: Business School, Dublin City University, Glasnevin, 7008002, Ireland
Chen Zhisong: Business School, Deakin University, Melbourne, VIC 3125, Australia

Journal of Systems Science and Information, 2019, vol. 7, issue 5, 474-485

Abstract: We used the basic principles of game theory to investigate development strategies for standards of professional competence in universities in the same geographic area, under conditions of non-uniform distribution of social demand preference. The results revealed that, under various conditions in our model, different approaches for differential strategies were selected by university U2 compared with university U1. Specifically, in the competition between U1 and U2, there is a differential strategy compression point of U2 to U1; When U2 universities choose the biggest differentiation strategy, university U1 also have differentiated strategy control points. Arbitrary decision-making of university U1 in relation to university U2 was based on the requirements of professional competence standards, according to the change of the social demand for professional competency standard, universities U2 will adopt the strategy of “no difference”, “maximum differentiation” and “comprehensive intermediate strategy”, respectively. The current results have theoretical implications for the selection of professional development and professional competence development strategies in asymmetric universities operating in the same geographic area.

Keywords: heterogeneous preferences; specialty construction; game analysis (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:jossai:v:7:y:2019:i:5:p:474-485:n:6

DOI: 10.21078/JSSI-2019-474-12

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