Analysis of the NCAA Men’s Final Four TV audience

Grimshaw Scott D. (), Sabin R. Paul and Willes Keith M.
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Grimshaw Scott D.: Department of Statistics, Brigham Young University, Provo, UT 84602, USA
Sabin R. Paul: Department of Statistics, Brigham Young University, Provo, UT 84602, USA
Willes Keith M.: BYU Broadcasting, Brigham Young University, Provo, UT 84602, USA

Journal of Quantitative Analysis in Sports, 2013, vol. 9, issue 2, 115-126

Abstract: This is the first paper to investigate factors that affect the size of the TV audience for the NCAA Men’s Final Four. The model is based on Nielsen data for 54 markets for 10 years. One of the most interesting results is that college basketball teams have a measurable effect in their local markets, but even the biggest name programs do not have a national effect. However, the little known teams that succeed in the tournament, known as Cinderellas, have a national effect likely due to the media attention and success on the court. Broadcasters and advertisers are interested in maximizing the TV audience, and the model allows prediction to compare games between big market teams, big name teams, David vs. Goliath games, and a Championship game between two Cinderella teams.

Keywords: TV; Nielsen ratings; NCAA basketball; March Madness; demand for sport (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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DOI: 10.1515/jqas-2013-0015

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