Revisiting the Recent History of Consumer Behavior in Marketing Journals: A Topic Modeling Perspective

Ozansoy Çadırcı Tugce ()
Additional contact information
Ozansoy Çadırcı Tugce: Yildiz Technical University, Yıldız Teknik Üniversitesi İktisadi ve İdari Bilimler Fakültesi İşletme Bölümü, Davutpaşa Kampüsü Davutpaşa, Istanbul, Turkey

Review of Marketing Science, 2022, vol. 20, issue 1, 113-145

Abstract: Through the years, a great deal of research had been dedicated to understanding how consumers think, feel, and behave in the marketplace. From its early development to the present, consumer researchers have adopted different methods and followed different approaches to describe the consumption phenomena. By pursuing a probabilistic approach, the current study aims to provide in-depth insight into consumer behavior research’s evolution and transformation between 1980 and 2020. The results exhibit a strong increase on subjects like consumer trust, self-identity, digital consumption, social media engagement, consumer culture theory, consumer motivation, and brand–consumer relationships. The citation analysis shows the most impactful articles and topics in consumer behavior research. The results indicate that articles on customer service satisfaction, experiential consumption, consumer trust, digital consumption, and social media engagement tend are heavily cited. And to understand each journals contribution an analysis based on citations, journal impact and topical diversity is also included. The study also includes the possible research directions for the future of consumer behavior.

Keywords: topic modeling; text mining; data visualization; consumer research; consumer behavior; consumption studies; Latent Dirichlet Allocation (LDA) (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1515/roms-2021-0086 (text/html)
For access to full text, subscription to the journal or payment for the individual article is required.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bpj:revmkt:v:20:y:2022:i:1:p:113-145:n:5

Ordering information: This journal article can be ordered from
https://www.degruyter.com/journal/key/roms/html

DOI: 10.1515/roms-2021-0086

Access Statistics for this article

Review of Marketing Science is currently edited by Ram C. Rao

More articles in Review of Marketing Science from De Gruyter
Bibliographic data for series maintained by Peter Golla ().