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Review of Marketing Science

2003 - 2019

Current editor(s): Ram C. Rao

From De Gruyter
Bibliographic data for series maintained by Peter Golla ().

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Volume 17, issue 1, 2019

Brand Image and its Determinants: A Stochastic Frontier Approach Analysis pp. 1-22 Downloads
Goyal Vinay
Taking a Ride on Mature Carrier Products to Push a New Technology: The Diffusion of Add-Ons pp. 23-46 Downloads
Orbach Yair, Fruchter Gila E. and Varsano Naor
The Impact Of Power And Relationship Quality On Value Creation and Appropriation in Buyer–Supplier Relationships pp. 47-80 Downloads
Mdarhri Alaoui Saâd and Noureddine Amine
Revenue Sharing Vertical Contracts in the Movie Industry: A Theoretical Analysis pp. 81-116 Downloads
Baranchuk Nina, Seetharaman Seethu and Strijnev Andrei

Volume 16, issue 1, 2019

Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions pp. 1-24 Downloads
Macías Washington and Cerviño Julio
Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions pp. 1-24 Downloads
Macías Washington and Cerviño Julio
Is the Simple Price Premium that Simple? pp. 25-47 Downloads
Shi Yuying
Is the Simple Price Premium that Simple? pp. 25-47 Downloads
Shi Yuying
Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying pp. 49-84 Downloads
Moayery Meysam, Lorea Narvaiza and Gibaja Martíns Juan José
Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying pp. 49-84 Downloads
Moayery Meysam, Lorea Narvaiza and Gibaja Martíns Juan José
Strategic Remanufacturing under Competition pp. 85-107 Downloads
Ma Zhongwen, Suresh Sethi and Prasad Ashutosh
Strategic Remanufacturing under Competition pp. 85-107 Downloads
Ma Zhongwen, Suresh Sethi and Prasad Ashutosh
Transaction Utility of End-User Pirates – An Analysis pp. 109-132 Downloads
Basu Paulomi and Banerjee Tanmoyee
Transaction Utility of End-User Pirates – An Analysis pp. 109-132 Downloads
Basu Paulomi and Banerjee Tanmoyee

Volume 15, issue 1, 2017

Transaction Utility and Quality Choice pp. 1-17 Downloads
Sajeesh Sajeesh and Song Sang-Young
Household Grocery Budgets—An Empirical Examination of Allocation Changes Due to Household Demographics pp. 19-43 Downloads
D’Souza Giles, Tariq Ayesha and Allaway Arthur

Volume 14, issue 1, 2016

Dynamics of Two-Sided Markets pp. 1-19 Downloads
Rayskin Victoria
A Monte Carlo Study of Design Procedures for the Semi-parametric Mixed Logit Model pp. 21-67 Downloads
Falke Andreas and Hruschka Harald
Spillovers in Attribute Advertising pp. 69-87 Downloads
Steven Schmeiser

Volume 13, issue 1, 2015

Role of Advertising and Consumer Interest in the Motion Picture Industry pp. 1-40 Downloads
Huang Dongling, Strijnev Andrei and Ratchford Brian
When Can a Durable Goods Seller Price Discriminate Intertemporally? pp. 41-58 Downloads
Kolay Sreya
A Multimarket Analysis of Inter-dependent Consumer Response Sensitivities pp. 59-93 Downloads
Voleti Sudhir

Volume 12, issue 1, 2014

Eliminating the Outside Good Bias in Logit Models of Demand with Aggregate Data pp. 36 Downloads
Huang Dongling and Rojas Christian

Volume 11, issue 1, 2013

A Model of Heterogeneous Multicategory Choice for Market Basket Analysis pp. 31 Downloads
Dippold Katrin and Hruschka Harald
Examining the Dynamics of Consumer Interest and Live Performance Event TicketSales in the Presence of a Critical Industry-Wide Event pp. 33-53 Downloads
Tseng Peggy H. and Kulkarni Gauri

Volume 10, issue 1, 2012

Competitive Effects of Mass Customization pp. 1-32 Downloads
Oksana Loginova
The Internalization of Advertising Services: An Inter-Industry Analysis pp. 1-35 Downloads
Horsky Sharon, Michael Steven C. and Silk Alvin J.
Reference Dependence and Conjoint Analysis pp. 1-29 Downloads
Davis Brennan, Currim Imran S. and Sarin Rakesh K.
The Unbundling of Advertising Agency Services: An Economic Analysis pp. 1-55 Downloads
Mohammad Arzaghi, Berndt Ernst R., James Davis and Silk Alvin J.

Volume 9, issue 1, 2011

Solving Share Equations in Logit Models Using the LambertW Function pp. 1-19 Downloads
Aravindakshan Ashwin and Ratchford Brian

Volume 8, issue 2, 2010

Analyzing Causal Effects with Observational Studies for Evidence-based Marketing at IBM pp. 1-21 Downloads
Manganaris Stefanos, Bhasin Ruchi, Reid Michael and Hermiz Keith B
DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Sociodemographic Trends on Multi-Category Snack Consumption pp. 1-20 Downloads
Girju Marina M, Adams Michelle J and Ratchford Brian
Kish: Where Customers Pay As They Wish pp. 1-14 Downloads
Kim Ju-Young, Natter Martin and Martin Spann

Volume 8, issue 1, 2010

Generic Advertising, Brand Advertising and Price Competition: An Analysis of Free-Riding Effects and Coordination Mechanisms pp. 1-29 Downloads
Roma Paolo and Perrone Giovanni
Competition, Risk and Return in the US Grocery Industry pp. 1-28 Downloads
Corstjens Marcel and Vanderheyden Ludo
A Utility-Based Diffusion Model Applied to the Digital Camera Case pp. 1-28 Downloads
Orbach Yair and Fruchter Gila E.
An Empirical Comparison of Methods for Clustering Problems: Are There Benefits from Having a Statistical Model? pp. 1-34 Downloads
Andrews Rick L, Brusco Michael, Currim Imran S and Davis Brennan

Volume 7, issue 1, 2009

Survival Determinants for Online Retailers pp. 1-23 Downloads
Nikolaeva Ralitza, Kalwani Manohar U, Robinson William T and Sriram S.
A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements pp. 1-51 Downloads
Balachander Subramanian, Kannan Karthik and Schwartz David G
Regression Analysis of Marketing Time Series: A Wavelet Approach with Some Frequency Domain Insights pp. 1-43 Downloads
Antonis Michis
The Privacy Paradox: The Case of Secondary Disclosure pp. 1-31 Downloads
D'Souza Giles and Phelps Joseph E
Quality, Sunk Costs and Competition pp. 1-36 Downloads
John Crespi and Stéphan Marette

Volume 6, issue 1, 2008

Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model pp. 1-39 Downloads
Karray Salma and Guiomar Martin-Herran

Volume 5, issue 1, 2007

Editorial pp. 1-3 Downloads
Winer Russell S
A Model of Promotion-Free Retail Pricing of Durable Products pp. 1-51 Downloads
Balachander Subramanian
The Effect of Variability in Price on Consumer Brand Choice pp. 1-26 Downloads
Murthi B. P. S., Ernan Haruvy and Zhang He
Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding pp. 1-32 Downloads
Jayson Lusk, Corinne Alexander and Matthew Rousu

Volume 4, issue 1, 2006

An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony pp. 1-41 Downloads
Wiorkowski John J and Gylys Victoria A
Store Brand Strength pp. 1-18 Downloads
Tyagi Rajeev K.
Magazines and their Companion Websites: Competing Outlet Channels? pp. 1-26 Downloads
Ulrich Kaiser
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