Review of Marketing Science

2003 - 2025

Current editor(s): Ram C. Rao

From De Gruyter
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Survival Determinants for Online Retailers pp. 23: Nikolaeva Ralitza, Kalwani Manohar U, Robinson William T and Sriram S.
The Privacy Paradox: The Case of Secondary Disclosure pp. 31: D'Souza Giles and Phelps Joseph E
Quality, Sunk Costs and Competition pp. 36: John Crespi and Stéphan Marette
Regression Analysis of Marketing Time Series: A Wavelet Approach with Some Frequency Domain Insights pp. 43: Antonis Michis
A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements pp. 51: Balachander Subramanian, Kannan Karthik and Schwartz David G

Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model pp. 39: Karray Salma and Guiomar Martin-Herran

Editorial pp. 3: Winer Russell S
The Effect of Variability in Price on Consumer Brand Choice pp. 26: Murthi B. P. S., Ernan Haruvy and Zhang He
Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding pp. 32: Jayson Lusk, Corinne Alexander and Rousu Matthew C.
A Model of Promotion-Free Retail Pricing of Durable Products pp. 51: Balachander Subramanian

An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony pp. 1-41: Wiorkowski John J and Gylys Victoria A
Magazines and their Companion Websites: Competing Outlet Channels? pp. 1-26: Ulrich Kaiser
Store Brand Strength pp. 1-18: Tyagi Rajeev K.

Vertical Control of Cournot Wholesalers in Spatial Competition: Exclusive Territories? Or Maximum Retail Price Stipulations? pp. 20: Nariu Tatsuhiko and David Flath
Modeling Selectivity in Households' Purchase Quantity Outcomes: A Count Data Approach pp. 21: Zhang Qin, Seetharaman P.B. and Narasimhan Chakravarthi
Measurement Context Effects in Telephone-Survey-Based Tests of Causal Models pp. 24: Agarwal Sanjeev and Teas R. Kenneth

A New Approach for Capturing and Potraying the Competitive Structure of a Market: An Application To The Bush-Kerry-Nader Presidential Contest pp. 14: Batsell Richard R.
The Relationship between Market Share and Information in a High-Tech Industry pp. 14: Theoharakis Vasilis, Vakratsas Demetrios and Wong Veronica
Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry pp. 20: Prasad Ashutosh, Bronnenberg Bart and Mahajan Vijay
Buyer Shopping Costs and Retail Pricing: An Indirect Empirical Test pp. 22: Lee Sang-Yong T. and Ivan Png
Long-term Profit Impact Of Integrated Marketing Communications Program pp. 23: Raman Kalyan and Naik Prasad A.
Durable Good, Extended Warranty and Channel Coordination pp. 25: Desai Preyas S and Padmanabhan Paddy
Assessing Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior pp. 41: Kim Jin Gyo, Menzefricke Ulrich and Feinberg Fred M.
Holding Company Cost Economies in the Global Advertising and Marketing Services Business pp. 51: Silk Alvin J. and Berndt Ernst R.

Competitive Entry and Pricing Responses to Product Innovation pp. 26: Bayus Barry and Pradeep Chintagunta
Measuring National Brands' Equity over Store Brands pp. 28: Sethuraman Raj
The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment pp. 41: Kopalle Praveen K and Neslin Scott A