Review of Marketing Science

2003 - 2024

Current editor(s): Ram C. Rao

From De Gruyter
Bibliographic data for series maintained by Peter Golla ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 1, issue 1, 2003

Competitive Entry and Pricing Responses to Product Innovation pp. 26

Bayus Barry and Pradeep Chintagunta

Measuring National Brands' Equity over Store Brands pp. 28

Sethuraman Raj

The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment pp. 41

Kopalle Praveen K and Neslin Scott A