Review of Marketing Science

2003 - 2026

Current editor(s): Ram C. Rao

From De Gruyter
Bibliographic data for series maintained by Peter Golla ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Solving Share Equations in Logit Models Using the LambertW Function pp. 1-17: Aravindakshan Ashwin and Ratchford Brian

Kish: Where Customers Pay As They Wish pp. 1-14: Kim Ju-Young, Natter Martin and Martin Spann
Analyzing Causal Effects with Observational Studies for Evidence-based Marketing at IBM pp. 1-21: Manganaris Stefanos, Bhasin Ruchi, Reid Michael and Hermiz Keith B
DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Sociodemographic Trends on Multi-Category Snack Consumption pp. 1-20: Girju Marina M, Adams Michelle J and Ratchford Brian

Competition, Risk and Return in the US Grocery Industry pp. 1-28: Corstjens Marcel and Vanderheyden Ludo
A Utility-Based Diffusion Model Applied to the Digital Camera Case pp. 1-28: Orbach Yair and Fruchter Gila E.
An Empirical Comparison of Methods for Clustering Problems: Are There Benefits from Having a Statistical Model? pp. 1-34: Andrews Rick L, Brusco Michael, Currim Imran S and Davis Brennan
Generic Advertising, Brand Advertising and Price Competition: An Analysis of Free-Riding Effects and Coordination Mechanisms pp. 1-29: Roma Paolo and Perrone Giovanni

Survival Determinants for Online Retailers pp. 23: Nikolaeva Ralitza, Kalwani Manohar U, Robinson William T and Sriram S.
The Privacy Paradox: The Case of Secondary Disclosure pp. 31: D'Souza Giles and Phelps Joseph E
Quality, Sunk Costs and Competition pp. 36: John Crespi and Stéphan Marette
Regression Analysis of Marketing Time Series: A Wavelet Approach with Some Frequency Domain Insights pp. 43: Antonis Michis
A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements pp. 51: Balachander Subramanian, Kannan Karthik and Schwartz David G

Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model pp. 39: Karray Salma and Guiomar Martin-Herran

Editorial pp. 3: Winer Russell S
The Effect of Variability in Price on Consumer Brand Choice pp. 26: Murthi B. P. S., Ernan Haruvy and Zhang He
Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding pp. 32: Jayson Lusk, Corinne Alexander and Rousu Matthew C.
A Model of Promotion-Free Retail Pricing of Durable Products pp. 51: Balachander Subramanian

An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony pp. 1-41: Wiorkowski John J and Gylys Victoria A
Magazines and their Companion Websites: Competing Outlet Channels? pp. 1-26: Ulrich Kaiser
Store Brand Strength pp. 1-18: Tyagi Rajeev K.

Vertical Control of Cournot Wholesalers in Spatial Competition: Exclusive Territories? Or Maximum Retail Price Stipulations? pp. 20: Nariu Tatsuhiko and David Flath
Modeling Selectivity in Households' Purchase Quantity Outcomes: A Count Data Approach pp. 21: Zhang Qin, Seetharaman P.B. and Narasimhan Chakravarthi
Measurement Context Effects in Telephone-Survey-Based Tests of Causal Models pp. 24: Agarwal Sanjeev and Teas R. Kenneth

A New Approach for Capturing and Potraying the Competitive Structure of a Market: An Application To The Bush-Kerry-Nader Presidential Contest pp. 14: Batsell Richard R.
The Relationship between Market Share and Information in a High-Tech Industry pp. 14: Theoharakis Vasilis, Vakratsas Demetrios and Wong Veronica
Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry pp. 20: Prasad Ashutosh, Bronnenberg Bart and Mahajan Vijay
Buyer Shopping Costs and Retail Pricing: An Indirect Empirical Test pp. 22: Lee Sang-Yong T. and Ivan Png
Long-term Profit Impact Of Integrated Marketing Communications Program pp. 23: Raman Kalyan and Naik Prasad A.
Durable Good, Extended Warranty and Channel Coordination pp. 25: Desai Preyas S and Padmanabhan Paddy
Assessing Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior pp. 41: Kim Jin Gyo, Menzefricke Ulrich and Feinberg Fred M.
Holding Company Cost Economies in the Global Advertising and Marketing Services Business pp. 51: Silk Alvin J. and Berndt Ernst R.

Competitive Entry and Pricing Responses to Product Innovation pp. 26: Bayus Barry and Pradeep Chintagunta
Measuring National Brands' Equity over Store Brands pp. 28: Sethuraman Raj
The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment pp. 41: Kopalle Praveen K and Neslin Scott A