Review of Marketing Science

2003 - 2024

Current editor(s): Ram C. Rao

From De Gruyter
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Volume 16, issue 1, 2018

Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions pp. 1-24

Macías Washington and Cerviño Julio

Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions pp. 1-24

Macías Washington and Cerviño Julio

Is the Simple Price Premium that Simple? pp. 25-47

Shi Yuying

Is the Simple Price Premium that Simple? pp. 25-47

Shi Yuying

Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying pp. 49-84

Moayery Meysam, Lorea Narvaiza and Gibaja Martíns Juan José

Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying pp. 49-84

Moayery Meysam, Lorea Narvaiza and Gibaja Martíns Juan José

Strategic Remanufacturing under Competition pp. 85-107

Ma Zhongwen, Prasad Ashutosh and Suresh Sethi

Strategic Remanufacturing under Competition pp. 85-107

Ma Zhongwen, Suresh Sethi and Prasad Ashutosh

Transaction Utility of End-User Pirates – An Analysis pp. 109-132

Basu Paulomi and Banerjee Tanmoyee

Transaction Utility of End-User Pirates – An Analysis pp. 109-132

Basu Paulomi and Banerjee Tanmoyee

Volume 15, issue 1, 2017

Transaction Utility and Quality Choice pp. 1-17

Sajeesh Sajeesh and Song Sang-Young

Household Grocery Budgets—An Empirical Examination of Allocation Changes Due to Household Demographics pp. 19-43

D’Souza Giles, Tariq Ayesha and Allaway Arthur

Volume 14, issue 1, 2016

Dynamics of Two-Sided Markets pp. 1-19

Rayskin Victoria

A Monte Carlo Study of Design Procedures for the Semi-parametric Mixed Logit Model pp. 21-67

Falke Andreas and Hruschka Harald

Spillovers in Attribute Advertising pp. 69-87

Steven Schmeiser

Volume 13, issue 1, 2015

Role of Advertising and Consumer Interest in the Motion Picture Industry pp. 1-40

Huang Dongling, Strijnev Andrei and Ratchford Brian

When Can a Durable Goods Seller Price Discriminate Intertemporally? pp. 41-58

Kolay Sreya

A Multimarket Analysis of Inter-dependent Consumer Response Sensitivities pp. 59-93

Voleti Sudhir

Volume 12, issue 1, 2014

Eliminating the Outside Good Bias in Logit Models of Demand with Aggregate Data pp. 1-36

Huang Dongling and Rojas Christian

Volume 11, issue 1, 2013

A Model of Heterogeneous Multicategory Choice for Market Basket Analysis pp. 1-31

Dippold Katrin and Hruschka Harald

Examining the Dynamics of Consumer Interest and Live Performance Event TicketSales in the Presence of a Critical Industry-Wide Event pp. 33-53

Tseng Peggy H. and Kulkarni Gauri

Volume 10, issue 1, 2012

Reference Dependence and Conjoint Analysis pp. 29

Davis Brennan, Currim Imran S. and Sarin Rakesh K.

Competitive Effects of Mass Customization pp. 32

Oksana Loginova

The Internalization of Advertising Services: An Inter-Industry Analysis pp. 35

Horsky Sharon, Michael Steven C. and Silk Alvin J.

The Unbundling of Advertising Agency Services: An Economic Analysis pp. 55

Mohammad Arzaghi, Berndt Ernst R., James Davis and Silk Alvin J.

Volume 9, issue 1, 2011

Solving Share Equations in Logit Models Using the LambertW Function pp. 1-17

Aravindakshan Ashwin and Ratchford Brian

Volume 8, issue 2, 2010

Kish: Where Customers Pay As They Wish pp. 1-14

Kim Ju-Young, Natter Martin and Martin Spann

DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Sociodemographic Trends on Multi-Category Snack Consumption pp. 1-20

Girju Marina M, Adams Michelle J and Ratchford Brian

Analyzing Causal Effects with Observational Studies for Evidence-based Marketing at IBM pp. 1-21

Manganaris Stefanos, Bhasin Ruchi, Reid Michael and Hermiz Keith B

Volume 8, issue 1, 2010

An Empirical Comparison of Methods for Clustering Problems: Are There Benefits from Having a Statistical Model? pp. 1-34

Andrews Rick L, Brusco Michael, Currim Imran S and Davis Brennan

Competition, Risk and Return in the US Grocery Industry pp. 1-28

Corstjens Marcel and Vanderheyden Ludo

A Utility-Based Diffusion Model Applied to the Digital Camera Case pp. 1-28

Orbach Yair and Fruchter Gila E.

Generic Advertising, Brand Advertising and Price Competition: An Analysis of Free-Riding Effects and Coordination Mechanisms pp. 1-29

Roma Paolo and Perrone Giovanni

Volume 7, issue 1, 2009

Survival Determinants for Online Retailers pp. 23

Nikolaeva Ralitza, Kalwani Manohar U, Robinson William T and Sriram S.

The Privacy Paradox: The Case of Secondary Disclosure pp. 31

D'Souza Giles and Phelps Joseph E

Quality, Sunk Costs and Competition pp. 36

John Crespi and Stéphan Marette

Regression Analysis of Marketing Time Series: A Wavelet Approach with Some Frequency Domain Insights pp. 43

Antonis Michis

A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements pp. 51

Balachander Subramanian, Kannan Karthik and Schwartz David G

Volume 6, issue 1, 2008

Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model pp. 39

Karray Salma and Guiomar Martin-Herran

Volume 5, issue 1, 2007

Editorial pp. 3

Winer Russell S

The Effect of Variability in Price on Consumer Brand Choice pp. 26

Murthi B. P. S., Ernan Haruvy and Zhang He

Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding pp. 32

Jayson Lusk, Corinne Alexander and Rousu Matthew C.

A Model of Promotion-Free Retail Pricing of Durable Products pp. 51

Balachander Subramanian

Volume 4, issue 1, 2006

Magazines and their Companion Websites: Competing Outlet Channels? pp. 1-26

Ulrich Kaiser

An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony pp. 1-41

Wiorkowski John J and Gylys Victoria A

Store Brand Strength pp. 1-18

Tyagi Rajeev K.

Volume 3, issue 1, 2005

Vertical Control of Cournot Wholesalers in Spatial Competition: Exclusive Territories? Or Maximum Retail Price Stipulations? pp. 20

Nariu Tatsuhiko and David Flath

Modeling Selectivity in Households' Purchase Quantity Outcomes: A Count Data Approach pp. 21

Zhang Qin, Seetharaman P.B. and Narasimhan Chakravarthi

Measurement Context Effects in Telephone-Survey-Based Tests of Causal Models pp. 24

Agarwal Sanjeev and Teas R. Kenneth

Volume 2, issue 1, 2004

A New Approach for Capturing and Potraying the Competitive Structure of a Market: An Application To The Bush-Kerry-Nader Presidential Contest pp. 14

Batsell Richard R.

The Relationship between Market Share and Information in a High-Tech Industry pp. 14

Theoharakis Vasilis, Vakratsas Demetrios and Wong Veronica

Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry pp. 20

Prasad Ashutosh, Bronnenberg Bart and Mahajan Vijay

Buyer Shopping Costs and Retail Pricing: An Indirect Empirical Test pp. 22

Lee Sang-Yong T. and Ivan Png

Long-term Profit Impact Of Integrated Marketing Communications Program pp. 23

Raman Kalyan and Naik Prasad A.

Durable Good, Extended Warranty and Channel Coordination pp. 25

Desai Preyas S and Padmanabhan Paddy

Assessing Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior pp. 41

Kim Jin Gyo, Menzefricke Ulrich and Feinberg Fred M.

Holding Company Cost Economies in the Global Advertising and Marketing Services Business pp. 51

Silk Alvin J. and Berndt Ernst R.