Review of Marketing Science

2003 - 2026

Current editor(s): Ram C. Rao

From De Gruyter
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On the Role of Ad Networks: To Endogenize or Not to Endogenize the Number of Bidders in Auctions? pp. 1-20: Pahwa Parneet
Profile Photos’ Impact in Online Reviews: The Effect of Cultural Differences pp. 21-36: Peter Broeder
Attitudes Toward Global and Local Consumer Culture and the Meanings of Brands pp. 37-61: Kim Jung Seek
On the Determinants of Online Short Videos’ Effectiveness Relative to Parents’ Attitudes, Behavioural Intentions and Consideration of Alternatives pp. 63-82: Konstantoulaki Kleopatra, Rizomyliotis Ioannis, Lionakis Konstantinos and Chen Yiheng
Predicting User Response Behaviour towards Social Media Advertising and e-WoM Antecedents pp. 83-112: Rana Meghna and Arora Nilesh
Revisiting the Recent History of Consumer Behavior in Marketing Journals: A Topic Modeling Perspective pp. 113-145: Ozansoy Çadırcı Tugce
Service Dominant Logic and Market Orientation: A Case Study of Brazilian Agribusiness Firms pp. 147-173: Albuquerque Mariangela Duarte Soares and Martins Tomas Sparano
How Do Different Brand Equity Measures Affect Long-Term Promotional Effectiveness? pp. 175-205: Shi Yuying
Why Is the Placebo Effect Different in Marketing? A Study on Moderating Persuasion by Authority pp. 207-232: Herrero Eliane, Mantovani Daielly Melina Nassif and Lopes Evandro Luiz
Exploring the Sources of Consumer-Based Brand Equity in the Cryptocurrency Market pp. 233-255: Boukis Achilleas

Complementarity of Information Products pp. 1-32: Andrew Ching, Horstmann Ignatius and Lim Hyunwoo
Interdependences of Products in Market Baskets: Comparing the Conditional Restricted Boltzmann Machine to the Multivariate Logit Model pp. 33-51: Hruschka Harald
Taking It a Step Further: When do Followers Adopt Influencers’ Own Brands? pp. 53-74: Magrizos Solon, Lamprinakos Grigorios, Fang Yanling and Drossos Dimitrios
Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity pp. 75-100: Konstantoulaki Kleopatra, Kokkinaki Flora and Rizomyliotis Ioannis
The Examination of Cultural Values and Social Media Usages in China pp. 101-120: Xiao Ge, Lee HyeRyeon, Tessema Kedir and Wang Shaokang
The Effects of Country-Image and Animosity on Asian Consumers’ Responses to Foreign Brands pp. 121-138: Park Jeongsoo, Zourrig Haithem and El Hedhli Kamel
Sales – Response Model in Marketing Revisited in the Times of Uncertainty and Global Turmoil pp. 139-165: Debasish Roy

Relevance of the Higher-Order Brand Love Prototype in a Service Context pp. 1-19: Rios Rosa E., Riquelme Hernan E. and Sinno Abdulaziz
How Culture Moderates the Effects of Justice in Service Recovery pp. 21-41: Chebat Elise, Roth Yefim and Chebat Jean Charles
Influence of Images in Online Reviews for Search Goods on Helpfulness pp. 43-73: Osterbrink Lars, Alpar Paul and Seher Alexander
Examining the Impact of Contextual Factors in Brand Relationship Initiation and Maintenance: Evidence from Bottom of Pyramid Markets pp. 75-97: Banerjee Shubhomoy and Shaikh Ateeque
Exclusivity as a Signal of Quality in a Market with Word-of-Mouth Communication pp. 99-115: Ashoori Minoo, Schmidbauer Eric and Stock Axel
Relationship Marketing and Intangible Resources: The Mediating Effect of Loyalty pp. 117-143: Rosa Dayanna and Rua Orlando Lima
Persuasive Advertising in a Vertically Differentiated Competitive Marketplace pp. 145-177: Lin Yuanfang and Narasimhan Chakravarthi

Brand Image and its Determinants: A Stochastic Frontier Approach Analysis pp. 1-22: Goyal Vinay
Taking a Ride on Mature Carrier Products to Push a New Technology: The Diffusion of Add-Ons pp. 23-46: Orbach Yair, Fruchter Gila E. and Varsano Naor
The Impact Of Power And Relationship Quality On Value Creation and Appropriation in Buyer–Supplier Relationships pp. 47-80: Mdarhri Alaoui Saâd and Noureddine Amine
Revenue Sharing Vertical Contracts in the Movie Industry: A Theoretical Analysis pp. 81-116: Baranchuk Nina, Seetharaman Seethu and Strijnev Andrei

Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions pp. 1-24: Macías Washington and Cerviño Julio
Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions pp. 1-24: Macías Washington and Cerviño Julio
Is the Simple Price Premium that Simple? pp. 25-47: Shi Yuying
Is the Simple Price Premium that Simple? pp. 25-47: Shi Yuying
Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying pp. 49-84: Moayery Meysam, Lorea Narvaiza and Gibaja Martíns Juan José
Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying pp. 49-84: Moayery Meysam, Lorea Narvaiza and Gibaja Martíns Juan José
Strategic Remanufacturing under Competition pp. 85-107: Ma Zhongwen, Prasad Ashutosh and Suresh Sethi
Strategic Remanufacturing under Competition pp. 85-107: Ma Zhongwen, Suresh Sethi and Prasad Ashutosh
Transaction Utility of End-User Pirates – An Analysis pp. 109-132: Basu Paulomi and Tanmoyee Banerjee (Chatterjee)
Transaction Utility of End-User Pirates – An Analysis pp. 109-132: Basu Paulomi and Tanmoyee Banerjee (Chatterjee)

Transaction Utility and Quality Choice pp. 1-17: Sajeesh Sajeesh and Song Sang-Young
Household Grocery Budgets—An Empirical Examination of Allocation Changes Due to Household Demographics pp. 19-43: D’Souza Giles, Tariq Ayesha and Allaway Arthur

Dynamics of Two-Sided Markets pp. 1-19: Rayskin Victoria
A Monte Carlo Study of Design Procedures for the Semi-parametric Mixed Logit Model pp. 21-67: Falke Andreas and Hruschka Harald
Spillovers in Attribute Advertising pp. 69-87: Steven Schmeiser

Role of Advertising and Consumer Interest in the Motion Picture Industry pp. 1-40: Huang Dongling, Strijnev Andrei and Ratchford Brian
When Can a Durable Goods Seller Price Discriminate Intertemporally? pp. 41-58: Kolay Sreya
A Multimarket Analysis of Inter-dependent Consumer Response Sensitivities pp. 59-93: Voleti Sudhir

Eliminating the Outside Good Bias in Logit Models of Demand with Aggregate Data pp. 1-36: Huang Dongling and Rojas Christian

A Model of Heterogeneous Multicategory Choice for Market Basket Analysis pp. 1-31: Dippold Katrin and Hruschka Harald
Examining the Dynamics of Consumer Interest and Live Performance Event TicketSales in the Presence of a Critical Industry-Wide Event pp. 33-53: Tseng Peggy H. and Kulkarni Gauri

Reference Dependence and Conjoint Analysis pp. 29: Davis Brennan, Currim Imran S. and Sarin Rakesh K.
Competitive Effects of Mass Customization pp. 32: Oksana Loginova
The Internalization of Advertising Services: An Inter-Industry Analysis pp. 35: Horsky Sharon, Michael Steven C. and Silk Alvin J.
The Unbundling of Advertising Agency Services: An Economic Analysis pp. 55: Mohammad Arzaghi, Berndt Ernst R., James Davis and Silk Alvin J.