Review of Marketing Science

2003 - 2024

Current editor(s): Ram C. Rao

From De Gruyter
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Volume 22, issue 1, 2024

Reduction of Ivory Product Purchase in China: The Role of Cultural Values on Ethical Consumption pp. 1-24

Xiao Ge, Ma Han and Lee HyeRyeon

The Prospection and Retrospection of Experiential Purchases as More Meaningful Memories: Social and Affective Implications pp. 25-42

Puente-Diaz Rogelio and Cavazos-Arroyo Judith

How Brands Can Influence Consumers’ Attitudes Towards Visiting Brand-related destinations pp. 43-56

Ruz-Mendoza Miguel A. and Chabán Omar

Consumer Behaviour on AI Applications for Services: Measuring the Impact of Value-Based Adoption Model on Luxurious AI Resorts’ Applications pp. 57-85

Skandali Dimitra, Magoutas Anastasios and Tsourvakas Georgios

AI-Powered Augmented Reality App Satisfies My Beauty Needs and Want pp. 87-115

Butt Asad Hassan, Ahmad Hassan, Khan Naeem, Mumtaz Usman and Muzaffar Asif

The 4Ps Marketing Strategy as a Driver of Dynamic Capabilities: Path to Consumer/Voter Satisfaction pp. 117-132

Antoniades Nicos and Buoye Alexander

Authenticity as a Strategic Weapon: Navigating the Social Media Battlefield to Enhance Brand Loyalty pp. 133-167

Ahmad Sohail, Liang Li, Iqbal Ahmad and Hussain Sarki Irshad

Allurement of Augmented Reality on Behavioral Intention: Delineating the Role of Visual Appeal and Arousal Using Information System Success Model pp. 169-192

Kumar Satinder and Malhotra Dipti

Don’t Tell Me to Have, but to Do It! The Role of Luxury Desirability Motives in Reducing Counterfeiting Schadenfreude pp. 193-217

Khan Sameeullah, Fazili Asif Iqbal and Bashir Irfan

“Gusto” or “Taste”? Anglicisms Change Perceived Product Risk and Product Appeal in Italian Print Advertising pp. 219-252

Hu Zhimin, James Mark X., Testa Giorgio and Navarrete Eduardo

Does Advertising Facilitate Supplier-Provided Trade Credit? pp. 253-279

Farooq Omar and Saleem Kashif

Understanding the Incongruent Brand Personalities on Social Media: Evidence from Indian Brands pp. 281-309

Vallabhajosula Anand and Daruri Venkata Srinivas Kumar

Volume 21, issue 1, 2023

The Rise of the Non-Fungible Token (NFT) Market in Turkey: The Effect of Social Media Interaction and the Need for Uniqueness on NFT Purchase Intention* pp. 1-16

Efendioğlu İbrahim Halil

Walk in Someone Else’s Shoes: Fan Group Behavior and Rivalry in Sport and Athletic Footwear Brands pp. 17-33

Havard Cody T., Reams Lamar and Hutchinson Michael

Dynamic Formation of Quality Expectations: Theory and Empirical Evidence pp. 35-75

Fruchter Gila E., Reutterer Thomas, Dickert Stephan and Vacondio Martina

A Systematic Analysis of Higher Educational Content Over Social Media for Engagement Optimization pp. 77-110

Saikia Prakrit and Barman Himadri

Developing Affective Brands: Paratextualization in the Entertainment Industry pp. 111-141

Maranhão de Souza-Leão André Luiz, Moura Bruno Melo, Lopes Mariana Almeida de Souza, Batista Marília Abigail Meneses, Melo Maria Eduarda da Mota and Santos Juliana Francisca Dutra Dos

How Does Social Media Impact Consumers’ Sustainable Purchase Intention? pp. 143-168

Arora Nilesh, Rana Meghna and Prashar Sanjeev

Packaging Global Warming Products: The CIS Strategy as a Driver of Gen Z’s Satisfaction and Loyalty pp. 169-186

Antoniades Nicos

How to Improve the Performance of Email Marketing Campaigns? A Field Experiment Using the Authority Principle to Improve Email Performance pp. 187-194

Defau Laurens, Zauner Alexander and Sycik Anna

Marketing Journal Rankings: Active Scholar Assessment pp. 195-243

Currie Russell, Pandher Gurupdesh and Voyer Peter

Further Insight into the Usage of Bank Cards Over Cash at the Point-of-Sale? pp. 245-269

Ettis Saïd Aboubaker

Exploring Must-know Criteria for Effective Customer Segmentation in Online Market Using AHP pp. 271-294

Sekandari Elham and Aghaei Iman

The Impact of Customer Perceived Justice on Target-Based Customer Citizenship Behaviors: The Mediating Effects of Customer Trust and Affective Commitment pp. 295-326

Ali Ahmed Hassaan and Song Jing

Unveiling Brand Convergence in Consideration Sets: The Effects of Purchase for Self or Others and Product Nature pp. 327-346

Kikuchi Fumiaki

Volume 20, issue 1, 2022

On the Role of Ad Networks: To Endogenize or Not to Endogenize the Number of Bidders in Auctions? pp. 1-20

Pahwa Parneet

Profile Photos’ Impact in Online Reviews: The Effect of Cultural Differences pp. 21-36

Peter Broeder

Attitudes Toward Global and Local Consumer Culture and the Meanings of Brands pp. 37-61

Kim Jung Seek

On the Determinants of Online Short Videos’ Effectiveness Relative to Parents’ Attitudes, Behavioural Intentions and Consideration of Alternatives pp. 63-82

Konstantoulaki Kleopatra, Rizomyliotis Ioannis, Lionakis Konstantinos and Chen Yiheng

Predicting User Response Behaviour towards Social Media Advertising and e-WoM Antecedents pp. 83-112

Rana Meghna and Arora Nilesh

Revisiting the Recent History of Consumer Behavior in Marketing Journals: A Topic Modeling Perspective pp. 113-145

Ozansoy Çadırcı Tugce

Service Dominant Logic and Market Orientation: A Case Study of Brazilian Agribusiness Firms pp. 147-173

Albuquerque Mariangela Duarte Soares and Martins Tomas Sparano

How Do Different Brand Equity Measures Affect Long-Term Promotional Effectiveness? pp. 175-205

Shi Yuying

Why Is the Placebo Effect Different in Marketing? A Study on Moderating Persuasion by Authority pp. 207-232

Herrero Eliane, Mantovani Daielly Melina Nassif and Lopes Evandro Luiz

Exploring the Sources of Consumer-Based Brand Equity in the Cryptocurrency Market pp. 233-255

Boukis Achilleas

Volume 19, issue 1, 2021

Complementarity of Information Products pp. 1-32

Andrew Ching, Horstmann Ignatius and Lim Hyunwoo

Interdependences of Products in Market Baskets: Comparing the Conditional Restricted Boltzmann Machine to the Multivariate Logit Model pp. 33-51

Hruschka Harald

Taking It a Step Further: When do Followers Adopt Influencers’ Own Brands? pp. 53-74

Magrizos Solon, Lamprinakos Grigorios, Fang Yanling and Drossos Dimitrios

Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity pp. 75-100

Konstantoulaki Kleopatra, Kokkinaki Flora and Rizomyliotis Ioannis

The Examination of Cultural Values and Social Media Usages in China pp. 101-120

Xiao Ge, Lee HyeRyeon, Tessema Kedir and Wang Shaokang

The Effects of Country-Image and Animosity on Asian Consumers’ Responses to Foreign Brands pp. 121-138

Park Jeongsoo, Zourrig Haithem and El Hedhli Kamel

Sales – Response Model in Marketing Revisited in the Times of Uncertainty and Global Turmoil pp. 139-165

Debasish Roy

Volume 18, issue 1, 2020

Relevance of the Higher-Order Brand Love Prototype in a Service Context pp. 1-19

Rios Rosa E., Riquelme Hernan E. and Sinno Abdulaziz

How Culture Moderates the Effects of Justice in Service Recovery pp. 21-41

Chebat Elise, Roth Yefim and Chebat Jean Charles

Influence of Images in Online Reviews for Search Goods on Helpfulness pp. 43-73

Osterbrink Lars, Alpar Paul and Seher Alexander

Examining the Impact of Contextual Factors in Brand Relationship Initiation and Maintenance: Evidence from Bottom of Pyramid Markets pp. 75-97

Banerjee Shubhomoy and Shaikh Ateeque

Exclusivity as a Signal of Quality in a Market with Word-of-Mouth Communication pp. 99-115

Ashoori Minoo, Schmidbauer Eric and Stock Axel

Relationship Marketing and Intangible Resources: The Mediating Effect of Loyalty pp. 117-143

Rosa Dayanna and Rua Orlando Lima

Persuasive Advertising in a Vertically Differentiated Competitive Marketplace pp. 145-177

Lin Yuanfang and Narasimhan Chakravarthi

Volume 17, issue 1, 2019

Brand Image and its Determinants: A Stochastic Frontier Approach Analysis pp. 1-22

Goyal Vinay

Taking a Ride on Mature Carrier Products to Push a New Technology: The Diffusion of Add-Ons pp. 23-46

Orbach Yair, Fruchter Gila E. and Varsano Naor

The Impact Of Power And Relationship Quality On Value Creation and Appropriation in Buyer–Supplier Relationships pp. 47-80

Mdarhri Alaoui Saâd and Noureddine Amine

Revenue Sharing Vertical Contracts in the Movie Industry: A Theoretical Analysis pp. 81-116

Baranchuk Nina, Seetharaman Seethu and Strijnev Andrei