The Prospection and Retrospection of Experiential Purchases as More Meaningful Memories: Social and Affective Implications

Puente-Diaz Rogelio () and Cavazos-Arroyo Judith
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Puente-Diaz Rogelio: 27753 Universidad Anahuac Mexico , Huixquilucan 52786, Mexico
Cavazos-Arroyo Judith: 27861 Universidad Popular Autónoma del Estado de Puebla , Puebla, Puebla, Mexico

Review of Marketing Science, 2024, vol. 22, issue 1, 25-42

Abstract: Consumers can spend their money on material or experiential purchases with important affective and social implications. Consequently, the present study had two objectives, to examine the influence of the type of purchase, experiential versus material, on the construction of meaningful memories prospectively and retrospectively; and to examine the positive influence of this interpretation in terms of anticipated social connection and nostalgia and reliving intentions. Four experiments were conducted. The results of study 1 showed that experiential purchases were interpreted prospectively as more meaningful memories, and were positively related to social connectedness. Experiments 2 and 3 showed that experiential purchases and special experiential purchases were interpreted as more meaningful memories and were positively related to nostalgia. The last experiment showed that special purchases were interpreted as more meaningful memories, leading to greater nostalgia.

Keywords: anticipated consumption; recalled consumption; experiential purchases; material purchases; nostalgia (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1515/roms-2023-0107

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