Marketing Journal Rankings: Active Scholar Assessment

Currie Russell (), Pandher Gurupdesh and Voyer Peter
Additional contact information
Currie Russell: Thompson Rivers University, Kamloops, BC V2C 0C8, Canada
Pandher Gurupdesh: University of Windsor, Windsor, ON, Canada
Voyer Peter: University of Windsor, Windsor, ON, Canada

Review of Marketing Science, 2023, vol. 21, issue 1, 195-243

Abstract: Journal rankings convey important information to researchers and influence processes related to promotion, remuneration, research funding, and resource allocation in academe. The present research uses direct responses from an international sample of 203 active marketing scholars in a web-based survey to endogenously rank 138 marketing journals by quality, awareness, and importance. We employ regression estimation with nested random journal-within-tier effects to comprehensively rank the marketing journals into four ordered tiers (A–D), and then in turn, subdivide journals in each tier, into “upper,” “middle,” and “lower” groups (e.g. Tier A: A+, A and A−). Our methodology, Active Scholar Assessment (ASA), produces an independent ranking of marketing journals that aggregates individual expert opinion regarding journals by researchers from 68 countries. Subsequently, we compare our ASA-developed marketing journal rankings and categories with prominent citation-based ranking systems (Scimago, Clarivate Analytics’ Journal Citation Reports, Association of Business Schools, and the Australian Business Deans Council) to demonstrate that the opinions of active scholars are comparatively more stable and capture additional information (that is not reflected by computations based solely on citations), and provide useful strategic information and direction to scholars.

Keywords: active scholar assessment; opinion; journal quality; rankings; nested random-effects regression estimation (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1515/roms-2022-0076 (text/html)
For access to full text, subscription to the journal or payment for the individual article is required.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bpj:revmkt:v:21:y:2023:i:1:p:195-243:n:10

Ordering information: This journal article can be ordered from
https://www.degruyter.com/journal/key/roms/html

DOI: 10.1515/roms-2022-0076

Access Statistics for this article

Review of Marketing Science is currently edited by Ram C. Rao

More articles in Review of Marketing Science from De Gruyter
Bibliographic data for series maintained by Peter Golla ().