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Ioan-Matei Purcarea

Management Strategies Journal, 2022, vol. 56, issue 2, 211-218

Abstract: Technology shifts can be challenging for most of the successful business models. The difficulty of switching one core technology for another has been frequently demonstrated. Only a quarter of efforts to find growth beyond core business succeed and Amazon is a great example of entrance on new markets with its digital services. Amazon announced at the beginning of 2021 the plans to enter the Polish Market, $19 billion in value, taking advantage of the 10 logistics centers they have in the country that help process European deliveries. Amazon was planning on hiring additional 12,000 workers to the existing 18,000 ones in Poland by the end of 2020 right before the big news, while shares in the east European nation’s e-commerce leader significantly dropped. The paper analysis the way Amazon succeeded in entering the Eastern Europe market and how Amazon is positively impacting the eastern national economies that are currently under constant pressure caused by the COVID-19 pandemic.

Keywords: Disruptive technologies; E-commerce; Amazon; COVID-19 pandemic (search for similar items in EconPapers)
JEL-codes: D83 L21 M31 M37 O31 O33 (search for similar items in EconPapers)
Date: 2022
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