Details about Ioan-Matei Purcarea

Access statistics for papers by Ioan-Matei Purcarea.

Last updated 2023-02-25. Update your information in the RePEc Author Service.

Short-id: ppu105

Working Papers

2022

1. Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It
   Post-Print, HAL View citations (17)
   See also Journal Article Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It, Sustainability, MDPI (2022) View citations (11) (2022)

Journal Articles

2025

1. The AI-Augmented Marketers’ Advancement and the Best Way to Address B2C and B2B Marketers’ Skill Gaps
   Holistic Marketing Management Journal, 2025, 15, (1), 19-25

2024

2. A Shift in Retail Perspective Considering Customers’ Three-Dimensionality
   Romanian Distribution Committee Magazine, 2024, 15, (1), 38-44
3. Brand and CX Management Challenged to Comprehend the Phygital Customers’ Journey: Blending Brand and CX Governance
   Romanian Distribution Committee Magazine, 2024, 15, (3), 33-41
4. Challenges for Modern Marketing and E-Commerce Merchandising
   Holistic Marketing Management Journal, 2024, 14, (1), 17-23
5. Digital Marketing and E-Commerce in AI Era
   Valahian Journal of Economic Studies, 2024, 15, (2), 43-58
6. Ensuring digital marketing performance improvement, making difference between today’s and tomorrow’s marketing function
   Holistic Marketing Management Journal, 2024, 14, (3), 11-17
7. Marketers’ Socio-Technical Perspective Approach of the Phygital Retail Complex System
   Romanian Distribution Committee Magazine, 2024, 15, (4), 41-47
8. Marketing at the Crossroad: Digital Workforce Focused on AI Integration, Leveraging E-Commerce Personalization
   Holistic Marketing Management Journal, 2024, 14, (4), 14-21
9. Phigital Retail Under Pressure to Streamlining Shoppers’ Path to Purchase Based on AI Integration
   Romanian Distribution Committee Magazine, 2024, 15, (2), 34-40
10. Redefining Marketing While Advancing on the Path to AI Innovation, Better Assessing AI Model Performance
    Holistic Marketing Management Journal, 2024, 14, (2), 21-28

2023

11. Digital Technologies for Public Health Services after the COVID-19 Pandemic: A Risk Management Analysis
    Sustainability, 2023, 15, (4), 1-14
12. E-Commerce Business Under Pressure To Grow
    Holistic Marketing Management Journal, 2023, 13, (2), 24-30
13. E-Commerce Personalization and Digital Merchandising Strategy
    Holistic Marketing Management Journal, 2023, 13, (4), 14-22
14. E-Commerce, E-Fulfillment, Last Mile Delivery and CX
    Holistic Marketing Management Journal, 2023, 13, (3), 37-46
15. E-Commerce, Marketing Technology Stake, and Improved DCX
    Holistic Marketing Management Journal, 2023, 13, (1), 30-40
16. For Nearly a Decade of Advocacy for E-Commerce and M-Commerce
    Romanian Distribution Committee Magazine, 2023, 14, (2), 32-36
17. Measuring the Impact of E-Commerce on the Economy
    Holistic Marketing Management Journal, 2023, 13, (1), 43-48
18. Social Commerce Ecosystem, Social Media Marketers New Tool ChatGPT, and E-Commerce Profitability Improvement Based on Immersive Product Imagery
    Romanian Distribution Committee Magazine, 2023, 14, (1), 25-32
19. Successful E-Commerce Interaction, and the Multidirectional Impact of E-Commerce
    Romanian Distribution Committee Magazine, 2023, 14, (4), 42-50
20. The Paradigm Shift in E-Commerce Within the Context of the New AI Space Race
    Romanian Distribution Committee Magazine, 2023, 14, (3), 33-39

2022

21. Agile E-Commerce Relevance Within the Expansion of the Digital Economy and the Phygital Business Models Challenged to Ensure Continuously Improved CX
    Romanian Distribution Committee Magazine, 2022, 13, (1), 41-57
22. Agile Marketing and Empowered E-Commerce
    Holistic Marketing Management Journal, 2022, 12, (1), 15-25 View citations (1)
23. DISRUPTIVE TECHNOLOGIES AND E-COMMERCE FOR A LEAN TRANSITION TO THE POST-PANDEMIC WORLD
    Management Strategies Journal, 2022, 56, (2), 211-218
24. Digital Customer Engagement, CX Future and the Advance of the Metaverse-Related Activities Including in E-Commerce Retail
    Holistic Marketing Management Journal, 2022, 12, (3), 13-21
25. Digital Twins, Web3, Metaverse, Value Innovation and E-Commerce retail
    Romanian Distribution Committee Magazine, 2022, 13, (3), 41-47
26. E-Commerce Development and Entering the Path to NeXT Commerce
    Holistic Marketing Management Journal, 2022, 12, (4), 40-53
27. E-Commerce Personalization Wanted by the Next Generation of Shoppers. Livestreaming E-Commerce, Q-commerce, Social Commerce, and the Metaverse
    Romanian Distribution Committee Magazine, 2022, 13, (4), 40-55
28. Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It
    Sustainability, 2022, 14, (3), 1-51 View citations (11)
    See also Working Paper Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It, Post-Print (2022) View citations (17) (2022)
29. Shaping the Future of E-Commerce in Relation with the Data Economy
    Holistic Marketing Management Journal, 2022, 12, (2), 16-30
30. The Digital Transformation and e-commerce
    Holistic Marketing Management Journal, 2022, 12, (2), 40-67
31. The Future of E-Commerce, Technology Priorities and the Challenge of Metaverse
    Romanian Distribution Committee Magazine, 2022, 13, (2), 40-50

2021

32. Considerations regarding the effects of Industrie 4.0 on e-commerce
    Holistic Marketing Management Journal, 2021, 11, (4), 34-112
33. Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team
    Holistic Marketing Management Journal, 2021, 11, (2), 16-31
34. Digital Maturity improved by Digital Marketing in Harmony with e-commerce
    Holistic Marketing Management Journal, 2021, 11, (4), 13-24
35. E-COMMERCE CONTRIBUTION IN SUSTAINABLE DEVELOPMENT: TOWARDS A NEW ERA OF SAFE AND MORE SUSTAINABLE PRODUCTS
    Holistic Marketing Management Journal, 2021, 11, (1), 61-100
36. E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us
    Romanian Distribution Committee Magazine, 2021, 12, (1), 32-50 View citations (1)
37. E-commerce, Q-commerce, New Technologies and Omnichannel Consumers Personalized Experience
    Romanian Distribution Committee Magazine, 2021, 12, (4), 38-51
38. Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation
    Holistic Marketing Management Journal, 2021, 11, (1), 35-53 View citations (3)
39. The Disrupted Retail and the Innovative Technology: Connecting Data
    Romanian Distribution Committee Magazine, 2021, 11, (4), 32-42 View citations (1)
40. The Effects of Industrie 4.0 on e-commerce
    Romanian Distribution Committee Magazine, 2021, 12, (3), 49-172
41. The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy
    Romanian Distribution Committee Magazine, 2021, 12, (2), 33-43
42. The Impact of Robotics on E-commerce, and the Challenge of Delivering Great CX
    Holistic Marketing Management Journal, 2021, 11, (3), 14-39
43. The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to the Next Normal
    The AMFITEATRU ECONOMIC journal, 2021, 23, (56), 9 View citations (1)

2020

44. Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News
    Holistic Marketing Management Journal, 2020, 10, (1), 11-26 View citations (1)
45. Digital transformation and the impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0
    Romanian Distribution Committee Magazine, 2020, 11, (3), 32-49 View citations (1)
46. Marketing transformation under the pressure of the new technologies and emotions impact on decision making
    Holistic Marketing Management Journal, 2020, 10, (4), 13-22 View citations (1)
47. Over Tipping Point for Digital Disruption: E-Commerce & Omni Channel Working Together Within the Acceleration of the Digitization of Customer and Supply Chain Interactions
    Holistic Marketing Management Journal, 2020, 10, (3), 30-39
48. Recovering From a Never Faced Economic Disruption, and Advancing on the Path to the Next Normal
    Romanian Distribution Committee Magazine, 2020, 11, (2), 33-49
49. The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication
    Holistic Marketing Management Journal, 2020, 10, (2), 08-20 View citations (1)

2019

50. Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World
    Holistic Marketing Management Journal, 2019, 9, (1), 28-37
51. Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients
    Holistic Marketing Management Journal, 2019, 9, (2), 14-21
52. Marketers’ Reskilling within the Digital Transformation, a Today’s Essential Task for Approaching New Digital Roles
    Holistic Marketing Management Journal, 2019, 9, (3), 11-22
53. The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining
    Holistic Marketing Management Journal, 2019, 9, (4), 12-21

2018

54. Digital Marketers and the Challenge of Optimizing Omni channel CX
    Holistic Marketing Management Journal, 2018, 8, (1), 11-17
55. Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers
    Holistic Marketing Management Journal, 2018, 8, (2), 07-15
56. Digital marketers are going beyond the traditional DX metrics
    Holistic Marketing Management Journal, 2018, 8, (4), 11-18
57. Digital marketers challenged to drive results within the connected world
    Holistic Marketing Management Journal, 2018, 8, (3), 08-13

2017

58. Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare
    Holistic Marketing Management Journal, 2017, 7, (3), 07-21
59. Digital Marketers at the Intersection of Digital Transformation with CX
    Holistic Marketing Management Journal, 2017, 7, (4), 20-26 View citations (1)
60. Digital intelligence and digital marketing effectiveness
    Holistic Marketing Management Journal, 2017, 7, (1), 12-17
61. Digital marketing challenged by delivering value in the flux business environment
    Holistic Marketing Management Journal, 2017, 7, (2), 07-13

2016

62. Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend
    Holistic Marketing Management Journal, 2016, 6, (4), 08-15
63. Digital marketing capabilities in today's evolving digital world
    Holistic Marketing Management Journal, 2016, 6, (3), 07-16
64. Engineering the Digital Transformation of Marketing
    Holistic Marketing Management Journal, 2016, 6, (2), 06-14 View citations (1)

2015

65. Digital Marketer: Facing Digital Marketing Opportunities
    Holistic Marketing Management Journal, 2015, 5, (3), 20-25
66. Digital Marketing, Digital Disruption, and the New Rules of Digitization
    Holistic Marketing Management Journal, 2015, 5, (1), 11-17
67. Digital Tourism on the Way to Digital Marketing Success
    Holistic Marketing Management Journal, 2015, 5, (2), 30-37 View citations (1)
68. Digital marketing, addressability and time, the new currency for CMOs
    Holistic Marketing Management Journal, 2015, 5, (2), 15-20
69. Marketers, challenged to meeting digital priorities
    Holistic Marketing Management Journal, 2015, 5, (4), 07-14
70. Organizing for digital marketing success in tourism
    Holistic Marketing Management Journal, 2015, 5, (4), 22-27 View citations (1)
71. Reaching Travelers Through Digital Marketing Channels
    Holistic Marketing Management Journal, 2015, 5, (3), 26-31 View citations (1)

2014

72. An Interview with Matthew R. Lee, Psychology Professor, James Madison University
    Holistic Marketing Management Journal, 2014, 4, (3), 45-47
73. Chief Marketing Officer and the Challenge of Digital Maturity
    Holistic Marketing Management Journal, 2014, 4, (3), 28-36
74. Customers, Companies' Allies in Co-creating Value with the Support of Digital Technology and Marketers Want of Greater Levels of Integration in Their Digital Marketing Suite
    Holistic Marketing Management Journal, 2014, 4, (2), 05-08
75. Digital Marketing and a Better Understanding of the Consumer Mobile Journey
    Holistic Marketing Management Journal, 2014, 4, (4), 15-21
76. Digital Marketing and the Pillars of Shopper Experience
    Holistic Marketing Management Journal, 2014, 4, (2), 09-13