Digital Maturity improved by Digital Marketing in Harmony with e-commerce

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2021, vol. 11, issue 4, 13-24

Abstract: There are already many common words and terms in today’s digital era or technology vocabulary. Digital commerce maturity, digital engagement, digital capabilities and digital marketing, for instance, are challenging organizations to agilely reflect and adapt to shifting trends, considering the moving forward of the new customer experiences and expectations. The always new e-commerce is considered one of the oldest categories of the marketing technology landscape, and we are witnessing a true organizational challenge of building and orchestrating the next generation of commerce capabilities.

Keywords: Digital Commerce Maturity; Digital Engagement; Digital Capabilities; AI Development; Digital Marketing; eCommerce (search for similar items in EconPapers)
JEL-codes: D83 L81 L86 M15 M31 O32 O33 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
http://holisticmarketingmanagement.ro/RePEc/hmm/v11i4/2.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:11:y:2021:i:4:p:13-24

Access Statistics for this article

More articles in Holistic Marketing Management Journal from Holistic Marketing Management
Bibliographic data for series maintained by Theodor Valentin Purcarea ().