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Holistic Marketing Management Journal

2011 - 2018

From Holistic Marketing Management
Bibliographic data for series maintained by Theodor Valentin Purcarea ().

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Volume 8, issue 1, 2018

Direct-To-Consumer (DTC) Marketing Redivivus. Lessons to Learn for CMOs from DTC Companies pp. 04-07 Downloads
Theodor Purcarea
Excessive offer of services & production/import of goods pp. 08-10 Downloads
Andrew Kilner
Digital Marketers and the Challenge of Optimizing Omni channel CX pp. 11-17 Downloads
Costel Iliuta Negricea and Ioan-Matei Purcarea
Developing Marketing Capabilities by Mapping Customer Journey and Employer Journey, Considering the Blurring of Boundaries between Marketing, Technology and Management pp. 22-44 Downloads
Theodor Purcarea

Volume 7, issue 4, 2017

Understanding Emotion and Connecting It to the Brand, and the Brand to Results pp. 04-09 Downloads
Theodor Purcarea
The Growing Impact of the Macro Environment pp. 10-19 Downloads
Andrew Kilner
Digital Marketers at the Intersection of Digital Transformation with CX pp. 20-26 Downloads
Costel Iliuta Negricea and Ioan-Matei Purcarea
Negative interest rates - Absolute despair improvises the economy pp. 27-36 Downloads
Maria Negreponti-Delivanis
CMOs at the confluence of AI, CX, and Growth pp. 37-48 Downloads
Theodor Purcarea

Volume 7, issue 3, 2017

Marketing Organization in the Digital Age, the Engagement Gap, Digital Investments, AI, and CLV’s Role pp. 04-06 Downloads
Theodor Purcarea
Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare pp. 07-21 Downloads
Costel Iliuta Negricea and Ioan-Matei Purcarea
Marketing’s Renaissance by Committing to Improve CX pp. 30-47 Downloads
Theodor Purcarea

Volume 7, issue 2, 2017

Telling the Truth about the Difference Made by Data and Analytics, Bridging the Gap between the Marketing and Technology, and Improving Data-Driven Results pp. 04-06 Downloads
Theodor Purcarea
Digital marketing challenged by delivering value in the flux business environment pp. 07-13 Downloads
Costel Negricea and Ioan-Matei Purcarea
Marketing’s progress beyond its heritage functions: New Marketing, New CMO, and the Revenue Potential pp. 18-28 Downloads
Theodor Purcarea

Volume 7, issue 1, 2017

The Research of the Organizational Culture in Romania pp. 04-06 Downloads
Theodor Purcarea
From National Independence to International Integration: Europe and Romania pp. 07-11 Downloads
Nicholas Dima
Digital intelligence and digital marketing effectiveness pp. 12-17 Downloads
Costel Negricea and Ioan-Matei Purcarea
CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing pp. 18-31 Downloads
Theodor Purcarea
Producers and consumers face to face with the technical advancements of the 3rd millennium pp. 32-35 Downloads
Diana Soca

Volume 6, issue 4, 2016

Marketing planning methodology, organizing for marketing transformation, and ensuring relevance and consistency for customers, while understanding emotional nuance pp. 04-07 Downloads
Theodor Purcarea
Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend pp. 08-15 Downloads
Costel Negricea and Ioan-Matei Purcarea
A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era pp. 16-27 Downloads
Theodor Purcarea

Volume 6, issue 3, 2016

Marketers’ Wisdom in Delivering What Customers Want pp. 04-06 Downloads
Theodor Purcarea
Digital marketing capabilities in today's evolving digital world pp. 07-16 Downloads
Costel Negricea and Ioan-Matei Purcarea
The Retailers’ Marketing Strategy: Adapting to the fast-evolving environment pp. 17-22 Downloads
Cosmin Tanase
The practice of marketing under the pressure of continuously updating the marketing capabilities platform pp. 27-41 Downloads
Theodor Purcarea

Volume 6, issue 2, 2016

Developing “Customer Engagement” Construct University pp. 04-05 Downloads
Theodor Purcarea
Engineering the Digital Transformation of Marketing pp. 06-14 Downloads
Costel Negricea and Ioan-Matei Purcarea
New Challenges for B2B Marketers pp. 15-23 Downloads
Theodor Purcarea
Relational Marketing in the New Service Economy pp. 24-28 Downloads
Diana Soca
The latest issue of our partner journal, „Marketing Science and Inspirations”, Vol. XI, 2016, Number 1, Comenius University in Bratislava, Slovakia pp. 29-31 Downloads
Theodor Purcarea

Volume 6, issue 1, 2016

If the Founder gave us the “text” (1991-2008), now it’s time to supply the “commentary” on it with friends and the academic family pp. 05-09 Downloads
Theodor Purcarea

Volume 5, issue 4, 2015

Looking Ahead to the 25th Anniversary of the Romanian-American University pp. 04-06 Downloads
Theodor Purcarea
Marketers, challenged to meeting digital priorities pp. 07-14 Downloads
Costel Negricea and Ioan-Matei Purcarea
Cultural entrepreneurship. The importance of developing cultural competences within the framework of resource mobilization pp. 15-21 Downloads
Irina Purcarea
Organizing for digital marketing success in tourism pp. 22-27 Downloads
Monica Paula Ratiu and Ioan-Matei Purcarea
Marketers, challenged to prove their new skills within the context of the actual trends pp. 28-35 Downloads
Theodor Purcarea
Kanban – An Alternative To The Agile Model Of Project Management pp. 36-43 Downloads
Rohith Vishwanath Iyer

Volume 5, issue 3, 2015

Management, a Hard Job Filled with Complexity, Doing What Your Mission Is and Improving the Customer Experience pp. 04-06 Downloads
Theodor Purcarea
Failings in the Management of World Affairs pp. 07-12 Downloads
Andrew Kilner
Rethinking the Business by Ensuring Marketing Transformation pp. 13-19 Downloads
Theodor Purcarea
Digital Marketer: Facing Digital Marketing Opportunities pp. 20-25 Downloads
Costel Negricea and Ioan-Matei Purcarea
Reaching Travelers Through Digital Marketing Channels pp. 26-31 Downloads
Monica Ratiu and Ioan-Matei Purcarea
Healing by Art within Palliative Therapy-Medicine: A Holistic Case-Study pp. 32-41 Downloads
Marie Christin Hallier
The Latest Issue of our Partner Journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia pp. 42-43 Downloads
Theodor Purcarea

Volume 5, issue 2, 2015

AFER General Assembly and ONEF 2015, Section: Marketing. “ONEF me”–a Benchmark for Student Engagement pp. 04-10 Downloads
Theodor Purcarea
Improving company management: review of recent ideas pp. 11-14 Downloads
Andrew Kilner
Digital marketing, addressability and time, the new currency for CMOs pp. 15-20 Downloads
Costel Negricea and Ioan-Matei Purcarea
At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management pp. 21-29 Downloads
Theodor Purcarea
Digital Tourism on the Way to Digital Marketing Success pp. 30-37 Downloads
Monica Ratiu and Ioan-Matei Purcarea
The latest issue of our partner journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia pp. 38-39 Downloads
Theodor Purcarea

Volume 5, issue 1, 2015

Promoting the proper high quality educational media in the era of the Chief Executive Student pp. 04-05 Downloads
Theodor Purcarea
MANAGER or SPECIALIST. Which role is most suitable for you? pp. 06-10 Downloads
Andrew Kilner
Digital Marketing, Digital Disruption, and the New Rules of Digitization pp. 11-17 Downloads
Costel Negricea and Ioan-Matei Purcarea
The store of tomorrow–a symbiosis between the real and the virtual pp. 18-22 Downloads
Diana Soca
The coordinates of quality and satisfying the consumers’ needs pp. 23-29 Downloads
Andreea Budacia and Alexandra Perju-Mitran
Marketing as a center of constant improvement and change pp. 30-39 Downloads
Theodor Purcarea
Page updated 2018-04-14