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Holistic Marketing Management Journal

2011 - 2020

From Holistic Marketing Management
Bibliographic data for series maintained by Theodor Valentin Purcarea ().

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Volume 10, issue 1, 2020

The Future of Marketing Management and Accurately Understanding the News Impacting the Business, Resetting our Guiding Values pp. 04-10 Downloads
Theodor Purcarea
Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News pp. 11-26 Downloads
Costel Iliuta Negricea and Ioan-Matei Purcarea
Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing pp. 36-50 Downloads
Theodor Purcarea

Volume 9, issue 4, 2019

Romanian Nation Branding New Moment of Reference, the Challenge of Creating Social and Economic Value, and Improving Social Constructs and Paradigms pp. 04-07 Downloads
Theodor Purcarea
The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining pp. 12-21 Downloads
Ioan-Matei Purcarea
Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value pp. 28-38 Downloads
Theodor Purcarea

Volume 9, issue 3, 2019

Human Capital, Reskilling, Learning culture, and Microlearning pp. 04-06 Downloads
Theodor Purcarea
Marketers’ Reskilling within the Digital Transformation, a Today’s Essential Task for Approaching New Digital Roles pp. 11-22 Downloads
Ioan-Matei Purcarea
Marketing’s Re-innovation in Terms of Will and Skill pp. 28-43 Downloads
Theodor Purcarea

Volume 9, issue 2, 2019

Modern Marketing within the Context of the Significant Disruption, and Marketers’ Future Challenges including CX Success pp. 04-09 Downloads
Theodor Purcarea
Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients pp. 14-21 Downloads
Ioan-Matei Purcarea
The future of marketing. Enabling personalization and focusing on the content experience at scale pp. 26-37 Downloads
Theodor Purcarea

Volume 9, issue 1, 2019

The Real Need of Being Equipped with Food and Nutrition Education pp. 04-09 Downloads
Theodor Purcarea
ORGANIC FOOD: IDENTIFYING ACTIONABLE SEGMENTS pp. 10-27 Downloads
Stephen L. Baglione, Louis A. Tucci and John L. Stanton
Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World pp. 28-37 Downloads
Ioan-Matei Purcarea
Modern Marketing, CX, CRM, Customer Trust and Identity pp. 42-55 Downloads
Theodor Purcarea

Volume 8, issue 4, 2018

Competing on CX in the Digital Age by Working Deep, Focusing on Valuable Digital Activities and a Digital Culture Strategy specific to the Human-Machine Partnership pp. 04-06 Downloads
Theodor Purcarea
Digital marketers are going beyond the traditional DX metrics pp. 11-18 Downloads
Ioan-Matei Purcarea
An increase of marketers’ focus on insight and action, adequately approaching the marketing stack pp. 23-32 Downloads
Theodor Purcarea

Volume 8, issue 3, 2018

Leadership in the Era of the Agile Revolution. Driving Transformational Change: Awareness, Acceptance and Progress pp. 04-07 Downloads
Theodor Purcarea
Digital marketers challenged to drive results within the connected world pp. 08-13 Downloads
Costel Negricea and Ioan-Matei Purcarea
New Challenges for CMOs while Embarking on the Growth Journey pp. 16-25 Downloads
Theodor Purcarea

Volume 8, issue 2, 2018

Re-engineering marketing in the digital age pp. 04-06 Downloads
Theodor Purcarea
Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers pp. 07-15 Downloads
Costel Negricea and Ioan-Matei Purcarea
CMOs’ strategic empowerment by effectively managing customer feedback pp. 17-25 Downloads
Theodor Purcarea

Volume 8, issue 1, 2018

Direct-To-Consumer (DTC) Marketing Redivivus. Lessons to Learn for CMOs from DTC Companies pp. 04-07 Downloads
Theodor Purcarea
Excessive offer of services & production/import of goods pp. 08-10 Downloads
Andrew Kilner
Digital Marketers and the Challenge of Optimizing Omni channel CX pp. 11-17 Downloads
Costel Negricea and Ioan-Matei Purcarea
Developing Marketing Capabilities by Mapping Customer Journey and Employer Journey, Considering the Blurring of Boundaries between Marketing, Technology and Management pp. 22-44 Downloads
Theodor Purcarea

Volume 7, issue 4, 2017

Understanding Emotion and Connecting It to the Brand, and the Brand to Results pp. 04-09 Downloads
Theodor Purcarea
The Growing Impact of the Macro Environment pp. 10-19 Downloads
Andrew Kilner
Digital Marketers at the Intersection of Digital Transformation with CX pp. 20-26 Downloads
Costel Negricea and Ioan-Matei Purcarea
Negative interest rates - Absolute despair improvises the economy pp. 27-36 Downloads
Maria Negreponti-Delivanis
CMOs at the confluence of AI, CX, and Growth pp. 37-48 Downloads
Theodor Purcarea

Volume 7, issue 3, 2017

Marketing Organization in the Digital Age, the Engagement Gap, Digital Investments, AI, and CLV’s Role pp. 04-06 Downloads
Theodor Purcarea
Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare pp. 07-21 Downloads
Costel Negricea and Ioan-Matei Purcarea
Marketing’s Renaissance by Committing to Improve CX pp. 30-47 Downloads
Theodor Purcarea

Volume 7, issue 2, 2017

Telling the Truth about the Difference Made by Data and Analytics, Bridging the Gap between the Marketing and Technology, and Improving Data-Driven Results pp. 04-06 Downloads
Theodor Purcarea
Digital marketing challenged by delivering value in the flux business environment pp. 07-13 Downloads
Costel Negricea and Ioan-Matei Purcarea
Marketing’s progress beyond its heritage functions: New Marketing, New CMO, and the Revenue Potential pp. 18-28 Downloads
Theodor Purcarea

Volume 7, issue 1, 2017

The Research of the Organizational Culture in Romania pp. 04-06 Downloads
Theodor Purcarea
From National Independence to International Integration: Europe and Romania pp. 07-11 Downloads
Nicholas Dima
Digital intelligence and digital marketing effectiveness pp. 12-17 Downloads
Costel Negricea and Ioan-Matei Purcarea
CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing pp. 18-31 Downloads
Theodor Purcarea
Producers and consumers face to face with the technical advancements of the 3rd millennium pp. 32-35 Downloads
Diana Soca

Volume 6, issue 4, 2016

Marketing planning methodology, organizing for marketing transformation, and ensuring relevance and consistency for customers, while understanding emotional nuance pp. 04-07 Downloads
Theodor Purcarea
Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend pp. 08-15 Downloads
Costel Negricea and Ioan-Matei Purcarea
A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era pp. 16-27 Downloads
Theodor Purcarea

Volume 6, issue 3, 2016

Marketers’ Wisdom in Delivering What Customers Want pp. 04-06 Downloads
Theodor Purcarea
Digital marketing capabilities in today's evolving digital world pp. 07-16 Downloads
Costel Negricea and Ioan-Matei Purcarea
The Retailers’ Marketing Strategy: Adapting to the fast-evolving environment pp. 17-22 Downloads
Cosmin Tanase
The practice of marketing under the pressure of continuously updating the marketing capabilities platform pp. 27-41 Downloads
Theodor Purcarea

Volume 6, issue 2, 2016

Developing “Customer Engagement” Construct University pp. 04-05 Downloads
Theodor Purcarea
Engineering the Digital Transformation of Marketing pp. 06-14 Downloads
Costel Negricea and Ioan-Matei Purcarea
New Challenges for B2B Marketers pp. 15-23 Downloads
Theodor Purcarea
Relational Marketing in the New Service Economy pp. 24-28 Downloads
Diana Soca
The latest issue of our partner journal, „Marketing Science and Inspirations”, Vol. XI, 2016, Number 1, Comenius University in Bratislava, Slovakia pp. 29-31 Downloads
Theodor Purcarea

Volume 6, issue 1, 2016

If the Founder gave us the “text” (1991-2008), now it’s time to supply the “commentary” on it with friends and the academic family pp. 05-09 Downloads
Theodor Purcarea
Page updated 2020-05-14