Holistic Marketing Management Journal

2011 - 2025

From Holistic Marketing Management
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Volume 11, issue 4, 2021

Digital Channels, Budgeting Decisions, and Marketing Metrics pp. 04-08

Theodor Purcarea

Digital Maturity improved by Digital Marketing in Harmony with e-commerce pp. 13-24

Ioan-Matei Purcarea

Considerations regarding the effects of Industrie 4.0 on e-commerce pp. 34-112

Ioan-Matei Purcarea

Volume 11, issue 3, 2021

Moving forward the frontiers of the feasible, considering marketing’s digital orchestrator role, and rethinking the marketing technology ecosystem pp. 04-10

Theodor Purcarea

The Impact of Robotics on E-commerce, and the Challenge of Delivering Great CX pp. 14-39

Ioan-Matei Purcarea

Professor Ioan Ursachi, Founding Member of RAFPEC (FRAPEC) pp. 48-49

Dumitru Miron

Volume 11, issue 2, 2021

Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle pp. 04-08

Theodor Purcarea

Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team pp. 16-31

Ioan-Matei Purcarea

Despre Marketing. Antologie (Iacob Catoiu on Marketing. Anthology, ASE Publishing House, 2019) pp. 40-43

Iacob Catoiu

Leadership in the new era of human-machine relationships, cultural architecture through digital marketing pp. 44-47

Costel Negricea

Maratonul vietii sau permanenta misiune (Nicholas DIMA, Maratonul vietii, Editura Institutul National pentru Studiul Totalitarismului, 2019 / Nicholas DIMA, The Marathon of Life, National Institute for the Study of Totalitarianism, Publishing House, 2019) pp. 48-59

Ion Corbu

Volume 11, issue 1, 2021

Honoring building organizational resilience and driving value, impacting positively on society, showing respect pp. 04-08

Theodor Purcarea

Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation pp. 35-53

Ioan-Matei Purcarea

E-COMMERCE CONTRIBUTION IN SUSTAINABLE DEVELOPMENT: TOWARDS A NEW ERA OF SAFE AND MORE SUSTAINABLE PRODUCTS pp. 61-100

Ioan-Matei Purcarea

Volume 10, issue 4, 2020

Restarting the internal processes of the company’s receptive ecosystem, and managing complexity by better impacting organization based on the humanocratic management model pp. 04-07

Theodor Purcarea

Aspects regarding the advantages and disadvantages of online education pp. 08-12

Andreea Elisabeta Budacia and Lucian Constantin Gabriel Budacia

Marketing transformation under the pressure of the new technologies and emotions impact on decision making pp. 13-22

Ioan-Matei Purcarea

Volume 10, issue 3, 2020

Adjusting to the New Reality on the Path to the Next Normal, Connecting to Customers, and Responding Appropriately to the Current Unprecedented Crisis pp. 04-08

Theodor Purcarea

America and the Rise of China – A potential Clash of Giants pp. 09-19

Nicholas Dima

THE AZOV REGIMENT pp. 20-29

Stephen R. Bowers

Over Tipping Point for Digital Disruption: E-Commerce & Omni Channel Working Together Within the Acceleration of the Digitization of Customer and Supply Chain Interactions pp. 30-39

Ioan-Matei Purcarea

Volume 10, issue 2, 2020

Paying Attention to the Unrevealed Slice of the Current Unprecedented Crisis: Leadership Accountability, Making Evolving the Business Models and Implementing Lean Marketing Actions pp. 04-07

Theodor Purcarea

The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication pp. 08-20

Costel Negricea and Ioan-Matei Purcarea

Putting Radical Marketing into Practice Immediately, Keeping Agile and Adaptable pp. 32-43

Theodor Purcarea

Volume 10, issue 1, 2020

The Future of Marketing Management and Accurately Understanding the News Impacting the Business, Resetting our Guiding Values pp. 04-10

Theodor Purcarea

Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News pp. 11-26

Costel Negricea and Ioan-Matei Purcarea

Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing pp. 36-50

Theodor Purcarea

Volume 9, issue 4, 2019

Romanian Nation Branding New Moment of Reference, the Challenge of Creating Social and Economic Value, and Improving Social Constructs and Paradigms pp. 04-07

Theodor Purcarea

The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining pp. 12-21

Ioan-Matei Purcarea

Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value pp. 28-38

Theodor Purcarea

Volume 9, issue 3, 2019

Human Capital, Reskilling, Learning culture, and Microlearning pp. 04-06

Theodor Purcarea

Marketers’ Reskilling within the Digital Transformation, a Today’s Essential Task for Approaching New Digital Roles pp. 11-22

Ioan-Matei Purcarea

Marketing’s Re-innovation in Terms of Will and Skill pp. 28-43

Theodor Purcarea

Volume 9, issue 2, 2019

Modern Marketing within the Context of the Significant Disruption, and Marketers’ Future Challenges including CX Success pp. 04-09

Theodor Purcarea

Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients pp. 14-21

Ioan-Matei Purcarea

The future of marketing. Enabling personalization and focusing on the content experience at scale pp. 26-37

Theodor Purcarea

Volume 9, issue 1, 2019

The Real Need of Being Equipped with Food and Nutrition Education pp. 04-09

Theodor Purcarea

ORGANIC FOOD: IDENTIFYING ACTIONABLE SEGMENTS pp. 10-27

Stephen L. Baglione, Louis A. Tucci and John L. Stanton

Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World pp. 28-37

Ioan-Matei Purcarea

Modern Marketing, CX, CRM, Customer Trust and Identity pp. 42-55

Theodor Purcarea

Volume 8, issue 4, 2018

Competing on CX in the Digital Age by Working Deep, Focusing on Valuable Digital Activities and a Digital Culture Strategy specific to the Human-Machine Partnership pp. 04-06

Theodor Purcarea

Digital marketers are going beyond the traditional DX metrics pp. 11-18

Ioan-Matei Purcarea

An increase of marketers’ focus on insight and action, adequately approaching the marketing stack pp. 23-32

Theodor Purcarea

Volume 8, issue 3, 2018

Leadership in the Era of the Agile Revolution. Driving Transformational Change: Awareness, Acceptance and Progress pp. 04-07

Theodor Purcarea

Digital marketers challenged to drive results within the connected world pp. 08-13

Costel Negricea and Ioan-Matei Purcarea

New Challenges for CMOs while Embarking on the Growth Journey pp. 16-25

Theodor Purcarea

Volume 8, issue 2, 2018

Re-engineering marketing in the digital age pp. 04-06

Theodor Purcarea

Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers pp. 07-15

Costel Negricea and Ioan-Matei Purcarea

CMOs’ strategic empowerment by effectively managing customer feedback pp. 17-25

Theodor Purcarea

Volume 8, issue 1, 2018

Direct-To-Consumer (DTC) Marketing Redivivus. Lessons to Learn for CMOs from DTC Companies pp. 04-07

Theodor Purcarea

Excessive offer of services & production/import of goods pp. 08-10

Andrew Kilner

Digital Marketers and the Challenge of Optimizing Omni channel CX pp. 11-17

Costel Negricea and Ioan-Matei Purcarea

Developing Marketing Capabilities by Mapping Customer Journey and Employer Journey, Considering the Blurring of Boundaries between Marketing, Technology and Management pp. 22-44

Theodor Purcarea