EconPapers    
Economics at your fingertips  
 

Holistic Marketing Management Journal

2011 - 2018

From Holistic Marketing Management
Bibliographic data for series maintained by Theodor Valentin Purcarea ().

Access Statistics for this journal.
Track citations for all items by RSS feed
Is something missing from the series or not right? See the RePEc data check for the archive and series.


Volume 4, issue 4, 2014

What we want readers to remember from this HMM reading experience pp. 04-04 Downloads
Theodor Purcarea
A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014 pp. 05-14 Downloads
Theodor Purcarea
Digital Marketing and a Better Understanding of the Consumer Mobile Journey pp. 15-21 Downloads
Costel Negricea and Ioan-Matei Purcarea
The 14th International Conference of Urbanicom: "Commerce and the City" pp. 22-27 Downloads
Leon F. Wegnez
Professional Readers Challenged Again by Prof. Dr. Bernd Hallier with "Food Waste Management" pp. 28-31 Downloads
Theodor Purcarea
Doctoral Dissertation Award: The Institute Of Food Products Marketing pp. 32-34 Downloads
John Stanton and Mark Lang
The latest issue of our partner journal, Marketing Science and Inspirations pp. 35-36 Downloads
Theodor Purcarea
The venerable Professor BENIAMIN COTIGARU passed away pp. 37-49 Downloads
Theodor Purcarea

Volume 4, issue 3, 2014

Editorial The launching ceremony of AFER’s Volume “Pages from the Romanian Economic Higher Education History, 1843-2013” at the Romanian-American University pp. 00-05 Downloads
Theodor Purcarea
MARKETING’ S CONTINUOUS RISE AND SHINE pp. 06-25 Downloads
Theodor Purcarea
Chief Marketing Officer and the Challenge of Digital Maturity pp. 28-36 Downloads
Ioan-Matei Purcarea and Costel Negricea
CRM – the new business strategy in the digital age pp. 37-44 Downloads
Diana Soca
An Interview with Matthew R. Lee, Psychology Professor, James Madison University pp. 45-47 Downloads
Ioan-Matei Purcarea
The latest issue of our partner journal, Marketing Science and Inspirations, Comenius University in Bratislava, Slovakia pp. 48-49 Downloads
Theodor Purcarea

Volume 4, issue 2, 2014

Customers, Companies' Allies in Co-creating Value with the Support of Digital Technology and Marketers Want of Greater Levels of Integration in Their Digital Marketing Suite pp. 05-08 Downloads
Theodor Purcarea
Digital Marketing and the Pillars of Shopper Experience pp. 09-13 Downloads
Costel Negricea and Ioan-Matei Purcarea
Editorial: Innovation Management and Tuning the Entrepreneurial Process pp. 14-17 Downloads
Hans Zwaga
The Evolving Challenges Facing Project Managers and the Role of Human Resources Management in Fostering an Environment Best Propagating Success pp. 18-23 Downloads
Virginie Duliere
The Importance of Non Formal Education in a Formal World pp. 24-29 Downloads
Monica Rosu

Volume 4, issue 1, 2014

Knowing and trusting each other’s know-how in spending time in an intelligent manner, becoming more innovative in managing change pp. 05-06 Downloads
Theodor Purcarea
The Impact of Human Ressources Management in Project Success pp. 07-14 Downloads
Lea Le Facheur
Information Sharing in Project Management pp. 15-19 Downloads
Charline Delbauche
Self-Managing Teams in Agile Project Management – Pain or gain pp. 20-25 Downloads
Eva-Maria Muller
How to Deal with Project Risk Management Effectively in Your Organization pp. 26-34 Downloads
Maxime Le Bras
How External Stakeholder Impact Project Management Success pp. 35-40 Downloads
Elodie Ramel
Innovate to Survive pp. 41-43 Downloads
Leon F. Wegnez
A Key Challenge, Marketing Resource Management, a Holistic System pp. 44-49 Downloads
Andrei Alexandru Bejan

Volume 3, issue 3, 2013

Editorial: Broadening our thinking, understanding the need of studying situations in a holistic way, and the innovative project management as a true proper way of managing change pp. 05-06 Downloads
Theodor Purcarea
Does age matter? Multigenerational Teams as a challenge in project management pp. 06-09 Downloads
Dominika Dwieczorek Esc
NEW CHALLENGES AND KEY SUCCESS FACTORS FOR PROJECT MANAGEMENT pp. 06-09 Downloads
Anais Balcou
SCRUM PROJECT: A METHOD THAT UNDERMINES THE PROJECT MANAGER ROLE pp. 20-28 Downloads
Pouye Amy Ibrahima
HOW TO MANAGE COMMUNICATION IN PROJECT MANAGEMENT? pp. 29-34 Downloads
Bigot Meava
The Relation between Project Management and Business Corporate Social Responsibility pp. 35-40 Downloads
Gobet Elsa

Volume 3, issue 1, 2013

Editorial: Holistic Marketing Managers convicted to bringing data quality expertise, while spending and measuring the return of marketing investment in both, the physical and the second economy pp. 05-07 Downloads
Theodor Purcarea
How internet marketing has changed over the years and what the future will bring pp. 08-12 Downloads
William Perttula
Internet advertising current situation and long-term perspective pp. 13-18 Downloads
Elisabeta Andreea Budacia
Vocational training for Retail /Wholesale:an EU-Survey of 2010 pp. 19-40 Downloads
Hallier Bernd
Discours pour la ceremonie de Doctorat Honoris Causa de lEcole Nationale d Etudes Politiques et Administratives (SNSPA) pp. 29-33 Downloads
Leon F. Wegnez
LAUDATIO en lhonneur du Professeur Lon F. WEGNEZ a l occasion de la ceremonie de remise du Titre de Docteur Honoris Causa de l Ecole Nationale d Etudes Politiques et Administratives de Bucarest (SNSPA) pp. 34-36 Downloads
Alina Bargaoanu

Volume 2, issue 4, 2012

Waiting for the third spring, by considering all related interactions with customer that make up the customer experience and expanding our role in leading this customer experience pp. 04-05 Downloads
Theodor Purcarea
THE SCATOL8 FOR SUSTAINABILITY: AN UPDATE ON THE REMOTE SENSING SYSTEM OF ENVIRONMENTAL, LANDSCAPE AND MANAGEMENT VARIABLES pp. 06-18 Downloads
Riccardo Beltramo and Sergio Margarita
PRICE RISK MANAGEMENT IN HOG PRODUCTION THROUGH THE VERTICAL COORDINATION THEORETICAL AND PRACTICAL APPROACH pp. 19-25 Downloads
Alexandra Mironescu and Sebastian Stepien
SMSs INNOVATION AND HUMAN RESOURCES MANAGEMENT pp. 26-32 Downloads
Alexandra Mironescu and Sebastian Stepien
RELATIONSHIP MARKETING COMMUNICATION CASE STUDY: COMMUNICATION BETWEEN MANAGERS AND EMPLOYEES pp. 33-37 Downloads
Alexandra Mironescu and Sebastian Stepien
STRATEGY MAIN COMPONENT OF THE STRATEGIC MANAGEMENT PROCESS, IN THE CONTEXT OF ORGANIZATIONS ADHERING TO THE KNOWLEDGE BASED MANAGEMENT pp. 38-42 Downloads
Anca Cruceru
THE QUALITY SYSTEM MAJOR KEY IN THE TOURISTIC SERVICES pp. 43-47 Downloads
Marian Florin Busuioc and Andreea Budacia

Volume 2, issue 3, 2012

Editorial: The organizational health, the emotional memory of the organization, the positive associations of CRM capabilities, and the desired change to drive organizational performance pp. 04-05 Downloads
Theodor Purcarea
MULTINATIONAL COMPANIES AND SUSTAINABILITY PRACTICES BEYOND HEADQUARTERS EVIDENCE FROM FOREIGN SUBSIDIARIES IN THE ROMANIAN FOOD AND BEVERAGES INDUSTRY pp. 6-26 Downloads
Roxana Codita
IMPACT OF THE RATIONAL TYPE FACTORS ON CLIENT SATISFACTION ON THE ROMANIAN INSURANCES MARKET pp. 27-33 Downloads
Cristina Neagoe
MANAGEMENT IN THE ROMANIAN COMPANIES AND THE ISSUES THAT CALL FOR ITS MODERNIZATION pp. 34-39 Downloads
Laura-Georgeta Baragan
THE BUYING BEHAVIOR OF ORGANIZATIONS pp. 40-44 Downloads
Laura-Georgeta Baragan
INTERNAL COMMUNICATION - A PREREQUISITE FOR ORGANIZATIONAL EFFECTIVENESS pp. 45-50 Downloads
Nicoleta Rossela Dumitru and Ivona Stoica
THE ROLE OF STRATEGY IN THE NEW ORGANIZATIONAL CONTEXT pp. 51-55 Downloads
Anca Cruceru
MODERN MANAGEMENT TOOLS ADAPTABLE WITHIN BOUNDARY CRISIS OF THE PUBLIC SECTOR pp. 56-62 Downloads
Florinel Coserin, Ioana  Daniela Coserin and Victor Cruceru
EMPHASIZING MANAGERIAL VIABILITY OF THE ECONOMIC FORCES CONCENTRATION HELD BY THE ACQUIRING AND THE ACQUIRED COMPANY WITHIN THE MERGER PROCESS pp. 63-69 Downloads
Natalia Burlacu and Mariana Crintea
RESIZING EMPLOYABILITY THROUGHOUT VOCATIONAL EDUCATION AND TRAINING PROMOTION pp. 70-76 Downloads
Pawel Pyziak, Alexandra Mironescu and Sebastian Stepien
COMPLEX SEAPORTS MANAGERIAL EMPHASIS WITHIN THE ENVIRONMENTAL SECURITY AND SAFETY CONTEXT pp. 77-83 Downloads
Florinel Coserin and Paul Coserin
WORKING PAPER UPON COMPETITIVE BUSINESS RISK REVIEW- HUMAN CAPITAL OUTCAST pp. 84-91 Downloads
Sebastian Stepien, Alexandra Mironescu and Lukasz Marczak

Volume 2, issue 2, 2012

Editorial: In a time of deepening crisis, remaining in the game for customers thanks to the relationship culture necessary to the resilient organization pp. 04-06 Downloads
Theodor Purcarea
MANAGEMENT AND TRUST DURING THE GLOBAL ECONOMIC CRISIS: THE CASE OF SERBIA pp. 07-18 Downloads
Sinisa Zaric and Vojislav Babic
SOME ASPECTS CONCERNING SMALL AND MEDIUM ENTERPRISES GROWTH AND NEW TECHNOLOGIES IMPLEMENTATION pp. 19-28 Downloads
Marius Dan Dalota and Roxana Matei
IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH - pp. 29-40 Downloads
Tudor Edu and Costel Negricea
CONSIDERATION REGARDING THE EFFECT OF INOVATION AND INTEGRATED USE OF TECHNOLOGIES AND TECHNIQUES FOR SMALL AND MEDIUM ROMANIAN ENTERPRISES BASED ON KNOWLEDGE pp. 41-49 Downloads
Mariana Enusi and Cristina Harnagea
SOCIAL COHESION THROUGH LIFELONG LEARNING AT EUROPEAN LEVEL pp. 50-58 Downloads
Leonica Popescu and Alina Irina Popescu
HIGHER EDUCATION STUDENT CHOICE INFLUENCING FACTORS pp. 59-64 Downloads
Emanuela Maria Avram
ADVERTISING THROUGH TELEVISION pp. 65-70 Downloads
Andreea Budacia
THE FOCUS OF COMPANIES ON CLIENTS A MAJOR TREND IN THE CURRENT BUSINESS ENVIRONMENT pp. 71-75 Downloads
Diana Soca
NEGOTIATION THE CORE OF SALES ACTIVITY pp. 76-82 Downloads
Gabriela Valceanu
FOOD RESPONSIBILITY - A NATIONAL CHALLENGE. CASE STUDY - IMPLEMENTATION OF A SOCIAL CAMPAIGN IN BUCHAREST SCHOOLS pp. 83-89 Downloads
Ivona Stoica and Nicoleta Rossela Dumitru

Volume 2, issue 1, 2012

Editorial: Managing change by changing management: Facing the challenge of making management more adaptable, innovative, inspiring, and accountable pp. 04-05 Downloads
Theodor Purcarea
CONSIDERATIONS CONCERNING IMPLEMENTATION OF KNOWLEDGE MANAGEMENT IN SMALL AND MEDIUM ENTERPRISES pp. 06-11 Downloads
Marius Dan Dalota
HE SCIENTIFIC CONTENT OF MANAGEMENT MARKETING AND MARKETING MANAGEMENT pp. 12-15 Downloads
Mihai Papuc and Ion Smedescu
LAUDATIO pp. 16-18 Downloads
Constantin Rosca
WORKING PAPER REGARDING THE VITALITY OF WORK SYSTEM IMPROVEMENT DURING THE POST MERGER INTEGRATION OF RESOURCES pp. 19-24 Downloads
Alexandra Mironescu, Natalia Burlacu and Mariana Crintea
RETHINKING THE PREVENTION INNOVATION IN THE HISPANIC CULTURE pp. 25-33 Downloads
Mihaela Moldovan
WORKING PAPER REGARDING THE HUMAN ORIENTED POST- MERGER STRATEGIES IN TERMS OF CSR pp. 34-39 Downloads
Alexandra Mironescu, Svetlana Rusnac, Marieta Micu and Mariana Crintea
A BRIEF ANALYSIS ON THE DEVELOPMENT OF SMALL AND MEDIUM ENTERPRISES pp. 40-45 Downloads
Roxana Nicoleta Matei
A NEW BOOK OF PROF. DR. BERND HALLIER is already challenging the Professional Readers: FROM CRISIS TO COMPETENCE ( European Retail Academy, ORGAINVENT GmbH) pp. 46-47 Downloads
Theodor Purcarea
Page updated 2018-08-15