 Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing TeamHolistic Marketing Management Journal, 2021, vol. 11, issue 2, 16-31 Abstract: Marketing teams are facing real challenges with regard to digital marketing, social media marketing framework, and understanding the next evolution of business performance measurement. Ecommerce in the digital neo-economy, the current growth of retail ecommerce sales, evolutive aspects and future perspectives, including from the point of view of the need of seamlessly connecting the mobile customer experience with the in-store experience, within the retail industry’s vast shift of value to online, are representing significant preoccupations today. There is no doubt about both the need of discovering by learning and considering the prominence of innovation exploration and discovery, and of following the data in applying Artificial Intelligence while entering a new era of innovation. Marketing teams must be re-engaged, being open to learn so as to solve for people, combining personalization with automation, updating data collection methods, ensuring customer trust, and the last but not the least constantly nurturing marketing expertise and soft skills. Keywords: Digital marketing; Ecommerce; Digital Neo-Economy; Discovering by Learning; New Era of Innovation (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:11:y:2021:i:2:p:16-31 Access Statistics for this article More articles in Holistic Marketing Management Journal from Holistic Marketing Management |
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