Agile Marketing and Empowered E-Commerce

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2022, vol. 12, issue 1, 15-25

Abstract: There is an obvious impact of online shopping habits and user behavior trends on e-commerce performance. We are witnessing significant preoccupations with DTC CPG e-commerce strategy and empowered e-commerce, as well as regarding trade reinvention with the help of eB2B platforms. Marketing leaders are more and more concerned with the agile marketing and technological priorities delivering improved CX in 2022. And without doubt, poor speed and agility are among the most common challenges to Ecommerce success.

Keywords: DTC CPG E-Commerce Strategy; Empowered E-Commerce; Agile Marketing; Technological Priorities; CX (search for similar items in EconPapers)
JEL-codes: D83 L81 L86 M15 M31 O32 O33 (search for similar items in EconPapers)
Date: 2022
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://holisticmarketingmanagement.ro/RePEc/hmm/v12i1/2.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:12:y:2022:i:1:p:15-25

Access Statistics for this article

More articles in Holistic Marketing Management Journal from Holistic Marketing Management
Bibliographic data for series maintained by Theodor Valentin Purcarea ().