Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2019, vol. 9, issue 1, 28-37

Abstract: Marketers need actionable information, the business action depending on the customer insights obtained by analyzing customer data coming from end-to-end customer journeys, better understanding customers’ behaviors and shaping their improved experiences being a continuous challenge. Facing customer decision journey’s prevalence marketers are challenged to optimize content and CX, using innovations in digital media, technology, and data. The so-called Generation Digital is in full march, and both consumers’ headspace and marketers’ headspace are truly bombarded in today’s digital landscape. As a result, companies are committing to a next-generation operating model, adapting continuously their digital strategy.

Keywords: Digital Customers; Digital Marketers; Generation Digital; Next-Generation Operating Model (search for similar items in EconPapers)
JEL-codes: D83 L86 M15 M31 M37 O33 (search for similar items in EconPapers)
Date: 2019
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