Holistic Marketing Management Journal

2011 - 2025

From Holistic Marketing Management
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Volume 1, issue 4, 2011

Editorial: Marketing accountability, critical dimensions of the new marketing organization, quality higher education and understanding the communication of new knowledge pp. 04-05

Theodor Purcarea

HOLISTIC MARKETING MANAGEMENT AND SOCIAL MEDIA pp. 06-08

William Perttula

CONSIDERATIONS CONCERNING PRODUCT INNOVATION APPROACH IN SUCCESSFUL MANUFACTURING ORGANISATIONS pp. 09-14

Marius Dan Dalata

CONCEPTUAL ASPECTS REGARDING THE SPECIFICS OF MARKETING STRATEGIES IN THE AUDIOVISUAL FIELD pp. 15-24

Andreea Budacia

EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS pp. 25-32

Tudor Edu, Costel Negricea and Nicoleta Rossela Dumitru

COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT pp. 33-41

Tudor Edu, Costel Negricea and Nicoleta Rossela Dumitru

BRAND BUILDING AN ESSENTIAL MARKETING ACTION pp. 42-47

Diana Soca

FOREIGN TRADE IN THE CONTEXT OF GLOBALIZATION pp. 48-55

Ivona Stioca and Nicoleta Rossela Dumitru

CONSIDERATIONS REGARDING THE METHODOLOGY OF ANALYSIS AND PERFORMANCE EVALUATION FOR ROMANIAN SMALL AND MEDIUM ENTERPRISES BASED ON KNOWLEDGE pp. 56-62

Mariana Enusi

Volume 1, issue 3, 2011

Editorial:Designing a holistic marketing management framework for application pp. 04-05

Theodor Purcarea

INCREASING PRODUCTIVITY BY TOTAL QUALITY MANAGEMENT AND CONSTRAINT MANAGEMENT pp. 06-15

Marius Dan Dalota

CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY pp. 16-21

Nicoleta Rossela Dumitru, Ivona Stioca and Costel Negricea

CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY pp. 22-29

Nicoleta Rossela Dumitru, Emanuela Maria Avram and Tudor Edu

RELATIONSHIP MARKETING COMMUNICATION CASE STUDY: STRENGTHENING OF THE RELATIONS WITH THE SHAREHOLDERS THROUGH MAFRKETING COMMUNICATION pp. 30-34

Cristina Neagoe

CONSIDERATIONS REGARDING COMPETENCE MANAGEMENT AND THE COMPETENCE MANAGEMENT INFORMATION SYSTEMS OF THE SMALL AND MEDIUM ENTERPRISES pp. 35-38

Mariana Enusi

CORPORATE SOCIAL INITIATIVES, ANOTHER FACE FOR COMPANIES pp. 39-49

Gabriela Valceanu

Volume 1, issue 2, 2011

Editorial: A very special event, Dies Anniversarius - 20 Years Anniversary of the Romanian-American University pp. 03-04

Theodor Purcarea

ADVERTISING TO THE OLDER CONSUMER BECOMES MORE IMPORTANT pp. 5-15

John L. Stanton

CONSIDERATIONS CONCERNING THE MANAGEMENT OF RESISTANCE IN ORGANIZATIONS pp. 16-21

Marius Dan Dalota

MUTATIONS IN THE PREFERENCES OF ROMANIAN POPULATION FOR FOREIGN BRAND PRODUCTS pp. 22-27

Mihai Papuc

LAUDATIO pp. 29-30

Theodor Purcarea

HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME) pp. 31-40

Costel Negricea, Nicoleta Dumitru and Tudor Edu

QUALITY MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS pp. 41-47

Emanuela Maria Avram and Remus Marian Avram

THE IMPORTANCE OF BRAND EQUITY IN THE ERA OF PLURIVALENT RELATIONS pp. 48-52

Cristina Neagoe

PORTABILITY OF KNOWLEDGES IN APPLICATIONS OF INNOVATIVE SMALL AND MEDIUM ENTERPRISES pp. 53-58

Mariana Enusi

THE ROLE OF THE EXTERNAL FACTORS IN ANTICIPATING AND EXPLAINING THE BEHAVIOR OF THE E-LEARNING PLATFORMS USERS pp. 59-64

Raluca Cristina Eftimie

ONLINE INSTRUMENTS IN QUANTITATIVE MARKETING RESEARCH pp. 65-73

Ivona Stoica

Volume 1, issue 1, 2011

Editorial: Contributing to reinventing management for the 21st century, by building our holistic story of realizing holistic marketing and developing a position guided by customer insights pp. 03-04

Theodor Purcarea

An interview with Professor James McCollum, an outstanding promoter of international educational cooperation pp. 05-08

Ana-Maria Preda

LAUDATIO pp. 09-11

Gheorghe 2

MARKET-ORIENTATION AND INNOVATION IN SMALL AND MEDIUM ENTERPRISES pp. 12-20

Marius-Dan Dalota

LAUDATIO pp. 21-23

Theodor Purcarea

EUROPEAN LEVEL COMMUNICATION THROUGH NON-CONVENTIONAL MEDIA pp. 24-26

Mihai Papuc

HOW TO KEEP LOYAL RELATIONSHIPS WITH SERVICE CUSTOMERS USING HOLISTIC MARKETING pp. 27-32

Theodor Purcarea and Monica Ratiu

THE KEY ASPECTS OF THE STRATEGY pp. 34-38

Ionut Pandelica and Analia Pandelica

ONLINE MARKETING STRATEGIES USING ORGANIZATIONAL BLOGS pp. 39-45

Gheorghe Orzan, Ivona Stoica and Mihai Orzan

MANAGEMENT OF INFORMATION pp. 46-51

Neculae Nabarjoiu

BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP pp. 52-59

Costel Negricea, Nicoleta Dumitru and Tudor Edu

STUDENT SATISFACTION IN HIGHER EDUCATION AND EMPATHY IN RELATIONSHIP WITH THEM pp. 61-64

Emanuela Maria Avram

THE EXTENT TO WHICH ROMANIAN COMPANIES ORIENT THEIR STRATEGIC COMMUNICATION EFFORTS TO THEIR STAKEHOLDERS pp. 65-70

Cristina Neagoe

THE FUTURES OF SMALL AND MEDIUM SIZED ENTERPRISES pp. 71-80

Mariana Enusi

A SUCCESSFUL ADVERTISING CAMPAIGN pp. 81-91

Gabriela Valceanu