Holistic Marketing Management Journal

2011 - 2025

From Holistic Marketing Management
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Volume 15, issue 1, 2025

Exceeding Customers’ Expectations by Improving AI – Human Mix, and Considering Significant Predictions To Be Used by CMOs pp. 04-07

Theodor Purcarea

Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part III, Description of the Company pp. 08-18

Andra Elena Talpeanu and Tudor Edu

The AI-Augmented Marketers’ Advancement and the Best Way to Address B2C and B2B Marketers’ Skill Gaps pp. 19-25

Ioan-Matei Purcarea

The 25th Anniversary of the prestigious “Amfiteatru Economic” Review pp. 32-34

Theodor Purcarea

Volume 14, issue 4, 2024

Reflecting on Spreading Positivity, Developing Authentic Relationships, Balancing the Human Touch and AI, Thinking in Systems and Considering Drivers of Growth pp. 04-08

Theodor Purcarea

Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part II, Marketing positioning. Theoretical-methodological aspects pp. 09-13

Andra Elena Talpeanu and Tudor Edu

Marketing at the Crossroad: Digital Workforce Focused on AI Integration, Leveraging E-Commerce Personalization pp. 14-21

Ioan-Matei Purcarea

High value-added content that extends beyond significant events pp. 28-30

Theodor Purcarea

Volume 14, issue 3, 2024

Placing Continuous Emphasis on Resilience, Agility and Innovation, Effectively Managing Technological Priorities pp. 04-07

Theodor Purcarea

Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part I, Introduction pp. 08-10

Andra Elena Talpeanu and Tudor Edu

Ensuring digital marketing performance improvement, making difference between today’s and tomorrow’s marketing function pp. 11-17

Ioan-Matei Purcarea

Volume 14, issue 2, 2024

Building Trust in AI-Driven Tools While Advancing on the Maturation of AI Use, Considering Consumers’ Views pp. 04-08

Theodor Purcarea

General Overview of England, Australia, Canada, and Romania’s Healthcare Systems and Human Resources Management Strategies pp. 09-16

Razvan-Adrian Covache-Busuioc, Luca-Andrei Glavan, Bogdan-Gabriel Bratu and Alexandru Vladimir Ciurea

The influence of social media on contemporary consumer behavior: Part IV, Research Conclusions pp. 17-20

Dominic Elena Magno and Tudor Edu

Redefining Marketing While Advancing on the Path to AI Innovation, Better Assessing AI Model Performance pp. 21-28

Ioan-Matei Purcarea

Volume 14, issue 1, 2024

At the Confluence of Disruptive Technologies and Leadership by Collaboration and Correct Consensus, Combining ICT/AI with Human Intelligence/Values pp. 04-08

Theodor Purcarea

The influence of social media on contemporary consumer behavior: Part III, Research Findings and Discussion pp. 09-16

Dominic Elena Magno and Tudor Edu

Challenges for Modern Marketing and E-Commerce Merchandising pp. 17-23

Ioan-Matei Purcarea

Volume 13, issue 4, 2023

Embracing AI-Driven Transformation as a Comprehensive Mindset, Better Serving Customers pp. 04-08

Theodor Purcarea

The influence of social media on contemporary consumer behavior: Part II, Research Methodology pp. 09-13

Dominic Elena Magno and Tudor Edu

E-Commerce Personalization and Digital Merchandising Strategy pp. 14-22

Ioan-Matei Purcarea

Romanian Competition Council Conference, November 6, 2023, at the National Military Circle, Marble Hall pp. 30-31

Theodor Purcarea

Volume 13, issue 3, 2023

Rewriting the Rules, 17 Years from the Launch of RAU Marketing Initiative Regarding New Skill Sets pp. 04-10

Theodor Purcarea

The influence of social media on contemporary consumer behavior: Part I, Introduction and Literature Review pp. 11-36

Dominic Elena Magno and Tudor Edu

E-Commerce, E-Fulfillment, Last Mile Delivery and CX pp. 37-46

Ioan-Matei Purcarea

RAU Engagement in Bridging and Broadening Perspectives – Promoting Romania’s Brand Through University Study Programs pp. 53-58

Theodor Purcarea

Volume 13, issue 2, 2023

A New Revolution in Marketing and Sales or a Role Redefinition? pp. 04-08

Theodor Purcarea

The Effect of Positive and Negative Nutrition/Health Advertising Label Claims on Intention to Buy pp. 9-23

John L Stanton, Stephen Baglione and Ekaterina Salnikova

E-Commerce Business Under Pressure To Grow pp. 24-30

Ioan-Matei Purcarea

Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part IV: Research Conclusions and Recommendations pp. 31-33

Valentin Marius Stoica and Tudor Edu

Volume 13, issue 1, 2023

Disrupted and Reshaped Global Supply Chains, Marketing Performance, and Marketers’ New Tool ChatGPT and Its Competition pp. 04-11

Theodor Purcarea

Researching the Behavioral Elements of Online Video Game Players. A Detailed Analysis Using SPSS. Part III: Analysis of Video Game Users’ Behavior in Romania pp. 12-25

Valentin Marius Stoica and Tudor Edu

E-Commerce, Marketing Technology Stake, and Improved DCX pp. 30-40

Ioan-Matei Purcarea

Measuring the Impact of E-Commerce on the Economy pp. 43-48

Ioan-Matei Purcarea

Volume 12, issue 4, 2022

Brand as an Important Source of Power, and Risk Culture in Dealing with Organization’s Most Pressing Issues pp. 04-10

Theodor Purcarea

Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part II: Analysis of company’s marketing environment pp. 11-20

Valentin Marius Stoica and Tudor Edu

E-Commerce Development and Entering the Path to NeXT Commerce pp. 40-53

Ioan-Matei Purcarea

Volume 12, issue 3, 2022

Marketing Strategy to Navigate the Current Uncertain Landscape, Advancing on the Path to the Next Frontier of Resilience pp. 04-07

Theodor Purcarea

Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part I: A marketing approach to the video game industry pp. 08-12

Valentin Marius Stoica and Tudor Edu

Digital Customer Engagement, CX Future and the Advance of the Metaverse-Related Activities Including in E-Commerce Retail pp. 13-21

Ioan-Matei Purcarea

Location-based market positioning a company – A case study of food retailers in Romania. Part I: Literature Review pp. 28-36

Nicolas Alexander Botzokan and Tudor Edu

Volume 12, issue 2, 2022

On the Path to a Culture Transformation in the Era of Uncertainty, Progressing by Taking Responsibility for the Journey Orchestration pp. 04-09

Theodor Purcarea

From Big Volume and Big Boxes to Big Data pp. 10-15

Bernd Hallier

Shaping the Future of E-Commerce in Relation with the Data Economy pp. 16-30

Ioan-Matei Purcarea

The Digital Transformation and e-commerce pp. 40-67

Ioan-Matei Purcarea

Volume 12, issue 1, 2022

Today’s World, Living History, Conscious Experience, Institutional Response, Composable Business, Collaborative Interactions, and Fair Performance Management System pp. 04-09

Theodor Purcarea

Agile Marketing and Empowered E-Commerce pp. 15-25

Ioan-Matei Purcarea

Volume 11, issue 4, 2021

Digital Channels, Budgeting Decisions, and Marketing Metrics pp. 04-08

Theodor Purcarea

Digital Maturity improved by Digital Marketing in Harmony with e-commerce pp. 13-24

Ioan-Matei Purcarea

Considerations regarding the effects of Industrie 4.0 on e-commerce pp. 34-112

Ioan-Matei Purcarea

Volume 11, issue 3, 2021

Moving forward the frontiers of the feasible, considering marketing’s digital orchestrator role, and rethinking the marketing technology ecosystem pp. 04-10

Theodor Purcarea

The Impact of Robotics on E-commerce, and the Challenge of Delivering Great CX pp. 14-39

Ioan-Matei Purcarea

Professor Ioan Ursachi, Founding Member of RAFPEC (FRAPEC) pp. 48-49

Dumitru Miron

Volume 11, issue 2, 2021

Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle pp. 04-08

Theodor Purcarea

Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team pp. 16-31

Ioan-Matei Purcarea

Despre Marketing. Antologie (Iacob Catoiu on Marketing. Anthology, ASE Publishing House, 2019) pp. 40-43

Iacob Catoiu

Leadership in the new era of human-machine relationships, cultural architecture through digital marketing pp. 44-47

Costel Negricea

Maratonul vietii sau permanenta misiune (Nicholas DIMA, Maratonul vietii, Editura Institutul National pentru Studiul Totalitarismului, 2019 / Nicholas DIMA, The Marathon of Life, National Institute for the Study of Totalitarianism, Publishing House, 2019) pp. 48-59

Ion Corbu

Volume 11, issue 1, 2021

Honoring building organizational resilience and driving value, impacting positively on society, showing respect pp. 04-08

Theodor Purcarea

Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation pp. 35-53

Ioan-Matei Purcarea

E-COMMERCE CONTRIBUTION IN SUSTAINABLE DEVELOPMENT: TOWARDS A NEW ERA OF SAFE AND MORE SUSTAINABLE PRODUCTS pp. 61-100

Ioan-Matei Purcarea