Getting Marketing in Perspective of Agentic Society

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2025, vol. 15, issue 3, 16-25

Abstract: Marketers are struggling to reshape sales-marketing relationship within AI-driven workflows’ orchestration. Special attention is paid to marketers’ concerns on the path to Agentic Economy, and in perspective of Agentic Society. The infrastructure building for agentic commerce is already progressing with full intensity. Now it’s time to take practical steps to improve human and digital workforce synergy, keeping pace with the evolving enterprise agents, and reimagining the end-to-end phygital marketing process.

Keywords: Marketers’ Concerns; Digital Marketing; Agentic Economy; Agentic Society; E2E Phygital Marketing Process (search for similar items in EconPapers)
JEL-codes: D83 L81 L86 M15 M31 O32 O33 (search for similar items in EconPapers)
Date: 2025
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