Measuring the Impact of E-Commerce on the Economy

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2023, vol. 13, issue 1, 43-48

Abstract: There are two imperatives for e-commerce SMEs. First of all, to be aware of the importance of open innovation, reinventing oneself and participating in this innovation process located at the confluence between MMM e-commerce delivery model and the metaverse, emphasizing on immersion and integration in reality. Secondly, to increase, on this basis, its impact on the country's economy, e-commerce being an engine of the economic growth, inclusive trade and job creation, creating substantial economic value for both consumers and businesses and society at large across a range of dimensions, ensuring economic resilience, thereby making direct and indirect contributions to the good progress of the national economy.

Keywords: E-Commerce; Impact on the Economy; Open innovation; Marketplace Maturity Model; Metaverse-driven e-commerce (search for similar items in EconPapers)
JEL-codes: D83 L81 L86 M15 M31 O32 O33 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:13:y:2023:i:1:p:43-48

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