AI Digital Marketing Department and ABM, ABX, and Account-Driven GTM Strategies

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2025, vol. 15, issue 2, 19-25

Abstract: Engaged in a process of continuous learning, it is now the real time to reflect and act by better understanding buyer moves between marketing, sales and CX waiting rooms, and improving mixed endeavors of marketing, sales and customer support. That means including rethinking the sales-marketing relationship by better understanding the customer journey, and how the account driven go-to-market, as B2B marketing future foundation, take it to a more advanced stage the account-based experience, the sales-marketing relationship being totally reshaped by AI, more opportunities being created. We are seeing how sales and marketing teams are benefitting of AI agents, increasing their focus on building an AI digital marketing department progressing towards an easy-to-use system.

Keywords: Digital Marketing; AI Integration; ABM; ABX; Account-Driven GTM; Gen AI-Powered Tools (search for similar items in EconPapers)
JEL-codes: D83 L81 L86 M15 M31 O32 O33 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://holisticmarketingmanagement.ro/RePEc/hmm/v15i2/3.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:15:y:2025:i:2:p:19-25

Access Statistics for this article

More articles in Holistic Marketing Management Journal from Holistic Marketing Management
Bibliographic data for series maintained by Theodor Valentin Purcarea ().