Challenges for Modern Marketing and E-Commerce Merchandising

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2024, vol. 14, issue 1, 17-23

Abstract: There is a real challenge today for CMOs to harmonize customers’ needs with their business strategy, and an imperative for CEOs to recognize the priority of marketing, becoming more discerning on the path to driving revenue growth. It is necessary to reflect on roles’ redefinition of marketing and e-commerce within the technological shift for both marketers and merchandisers, improving omnichannel marketing automation and omnichannel fulfillment accordingly. It is also important to consider shoppers’ enablement by the evolving merchandising storytelling, and their conversion based on personalized product merchandising strategies. There is no doubt about the imperative for e-commerce merchandising to strategically approach the rising shoppers’ expectations.

Keywords: Marketing Capabilities; New Technologies; E-Commerce Merchandising; Shoppers’ Conversion (search for similar items in EconPapers)
JEL-codes: D83 L81 L86 M15 M31 O32 O33 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:14:y:2024:i:1:p:17-23

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