Holistic Marketing Management Journal

2011 - 2025

From Holistic Marketing Management
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Volume 6, issue 4, 2016

Marketing planning methodology, organizing for marketing transformation, and ensuring relevance and consistency for customers, while understanding emotional nuance pp. 04-07

Theodor Purcarea

Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend pp. 08-15

Costel Negricea and Ioan-Matei Purcarea

A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era pp. 16-27

Theodor Purcarea

Volume 6, issue 3, 2016

Marketers’ Wisdom in Delivering What Customers Want pp. 04-06

Theodor Purcarea

Digital marketing capabilities in today's evolving digital world pp. 07-16

Costel Negricea and Ioan-Matei Purcarea

The Retailers’ Marketing Strategy: Adapting to the fast-evolving environment pp. 17-22

Cosmin Tanase

The practice of marketing under the pressure of continuously updating the marketing capabilities platform pp. 27-41

Theodor Purcarea

Volume 6, issue 2, 2016

Developing “Customer Engagement” Construct University pp. 04-05

Theodor Purcarea

Engineering the Digital Transformation of Marketing pp. 06-14

Costel Negricea and Ioan-Matei Purcarea

New Challenges for B2B Marketers pp. 15-23

Theodor Purcarea

Relational Marketing in the New Service Economy pp. 24-28

Diana Soca

The latest issue of our partner journal, „Marketing Science and Inspirations”, Vol. XI, 2016, Number 1, Comenius University in Bratislava, Slovakia pp. 29-31

Theodor Purcarea

Volume 6, issue 1, 2016

If the Founder gave us the “text” (1991-2008), now it’s time to supply the “commentary” on it with friends and the academic family pp. 05-09

Theodor Purcarea

Volume 5, issue 4, 2015

Looking Ahead to the 25th Anniversary of the Romanian-American University pp. 04-06

Theodor Purcarea

Marketers, challenged to meeting digital priorities pp. 07-14

Costel Negricea and Ioan-Matei Purcarea

Cultural entrepreneurship. The importance of developing cultural competences within the framework of resource mobilization pp. 15-21

Irina Purcarea

Organizing for digital marketing success in tourism pp. 22-27

Monica Paula Ratiu and Ioan-Matei Purcarea

Marketers, challenged to prove their new skills within the context of the actual trends pp. 28-35

Theodor Purcarea

Kanban – An Alternative To The Agile Model Of Project Management pp. 36-43

Rohith Vishwanath Iyer

Volume 5, issue 3, 2015

Management, a Hard Job Filled with Complexity, Doing What Your Mission Is and Improving the Customer Experience pp. 04-06

Theodor Purcarea

Failings in the Management of World Affairs pp. 07-12

Andrew Kilner

Rethinking the Business by Ensuring Marketing Transformation pp. 13-19

Theodor Purcarea

Digital Marketer: Facing Digital Marketing Opportunities pp. 20-25

Costel Negricea and Ioan-Matei Purcarea

Reaching Travelers Through Digital Marketing Channels pp. 26-31

Monica Ratiu and Ioan-Matei Purcarea

Healing by Art within Palliative Therapy-Medicine: A Holistic Case-Study pp. 32-41

Marie Christin Hallier

The Latest Issue of our Partner Journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia pp. 42-43

Theodor Purcarea

Volume 5, issue 2, 2015

AFER General Assembly and ONEF 2015, Section: Marketing. “ONEF me”–a Benchmark for Student Engagement pp. 04-10

Theodor Purcarea

Improving company management: review of recent ideas pp. 11-14

Andrew Kilner

Digital marketing, addressability and time, the new currency for CMOs pp. 15-20

Costel Negricea and Ioan-Matei Purcarea

At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management pp. 21-29

Theodor Purcarea

Digital Tourism on the Way to Digital Marketing Success pp. 30-37

Monica Ratiu and Ioan-Matei Purcarea

The latest issue of our partner journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia pp. 38-39

Theodor Purcarea

Volume 5, issue 1, 2015

Promoting the proper high quality educational media in the era of the Chief Executive Student pp. 04-05

Theodor Purcarea

MANAGER or SPECIALIST. Which role is most suitable for you? pp. 06-10

Andrew Kilner

Digital Marketing, Digital Disruption, and the New Rules of Digitization pp. 11-17

Costel Negricea and Ioan-Matei Purcarea

The store of tomorrow–a symbiosis between the real and the virtual pp. 18-22

Diana Soca

The coordinates of quality and satisfying the consumers’ needs pp. 23-29

Andreea Budacia and Alexandra Perju-Mitran

Marketing as a center of constant improvement and change pp. 30-39

Theodor Purcarea

Volume 4, issue 4, 2014

What we want readers to remember from this HMM reading experience pp. 04-04

Theodor Purcarea

A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014 pp. 05-14

Theodor Purcarea

Digital Marketing and a Better Understanding of the Consumer Mobile Journey pp. 15-21

Costel Negricea and Ioan-Matei Purcarea

The 14th International Conference of Urbanicom: "Commerce and the City" pp. 22-27

Leon F. Wegnez

Professional Readers Challenged Again by Prof. Dr. Bernd Hallier with "Food Waste Management" pp. 28-31

Theodor Purcarea

Doctoral Dissertation Award: The Institute Of Food Products Marketing pp. 32-34

John Stanton and Mark Lang

The latest issue of our partner journal, Marketing Science and Inspirations pp. 35-36

Theodor Purcarea

The venerable Professor BENIAMIN COTIGARU passed away pp. 37-49

Theodor Purcarea

Volume 4, issue 3, 2014

Editorial The launching ceremony of AFER’s Volume “Pages from the Romanian Economic Higher Education History, 1843-2013” at the Romanian-American University pp. 00-05

Theodor Purcarea

MARKETING’ S CONTINUOUS RISE AND SHINE pp. 06-25

Theodor Purcarea

Chief Marketing Officer and the Challenge of Digital Maturity pp. 28-36

Ioan-Matei Purcarea and Costel Negricea

CRM – the new business strategy in the digital age pp. 37-44

Diana Soca

An Interview with Matthew R. Lee, Psychology Professor, James Madison University pp. 45-47

Ioan-Matei Purcarea

The latest issue of our partner journal, Marketing Science and Inspirations, Comenius University in Bratislava, Slovakia pp. 48-49

Theodor Purcarea

Volume 4, issue 2, 2014

Customers, Companies' Allies in Co-creating Value with the Support of Digital Technology and Marketers Want of Greater Levels of Integration in Their Digital Marketing Suite pp. 05-08

Theodor Purcarea

Digital Marketing and the Pillars of Shopper Experience pp. 09-13

Costel Negricea and Ioan-Matei Purcarea

Editorial: Innovation Management and Tuning the Entrepreneurial Process pp. 14-17

Hans Zwaga

The Evolving Challenges Facing Project Managers and the Role of Human Resources Management in Fostering an Environment Best Propagating Success pp. 18-23

Virginie Duliere

The Importance of Non Formal Education in a Formal World pp. 24-29

Monica Rosu

Volume 4, issue 1, 2014

Knowing and trusting each other’s know-how in spending time in an intelligent manner, becoming more innovative in managing change pp. 05-06

Theodor Purcarea

The Impact of Human Ressources Management in Project Success pp. 07-14

Lea Le Facheur

Information Sharing in Project Management pp. 15-19

Charline Delbauche

Self-Managing Teams in Agile Project Management – Pain or gain pp. 20-25

Eva-Maria Muller

How to Deal with Project Risk Management Effectively in Your Organization pp. 26-34

Maxime Le Bras

How External Stakeholder Impact Project Management Success pp. 35-40

Elodie Ramel

Innovate to Survive pp. 41-43

Leon F. Wegnez

A Key Challenge, Marketing Resource Management, a Holistic System pp. 44-49

Andrei Alexandru Bejan