Holistic Marketing Management Journal
2011 - 2025
From Holistic Marketing Management Bibliographic data for series maintained by Theodor Valentin Purcarea (). Access Statistics for this journal.
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Volume 7, issue 4, 2017
- Understanding Emotion and Connecting It to the Brand, and the Brand to Results pp. 04-09

- Theodor Purcarea
- The Growing Impact of the Macro Environment pp. 10-19

- Andrew Kilner
- Digital Marketers at the Intersection of Digital Transformation with CX pp. 20-26

- Costel Negricea and Ioan-Matei Purcarea
- Negative interest rates - Absolute despair improvises the economy pp. 27-36

- Maria Negreponti-Delivanis
- CMOs at the confluence of AI, CX, and Growth pp. 37-48

- Theodor Purcarea
Volume 7, issue 3, 2017
- Marketing Organization in the Digital Age, the Engagement Gap, Digital Investments, AI, and CLV’s Role pp. 04-06

- Theodor Purcarea
- Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare pp. 07-21

- Costel Negricea and Ioan-Matei Purcarea
- Marketing’s Renaissance by Committing to Improve CX pp. 30-47

- Theodor Purcarea
Volume 7, issue 2, 2017
- Telling the Truth about the Difference Made by Data and Analytics, Bridging the Gap between the Marketing and Technology, and Improving Data-Driven Results pp. 04-06

- Theodor Purcarea
- Digital marketing challenged by delivering value in the flux business environment pp. 07-13

- Costel Negricea and Ioan-Matei Purcarea
- Marketing’s progress beyond its heritage functions: New Marketing, New CMO, and the Revenue Potential pp. 18-28

- Theodor Purcarea
Volume 7, issue 1, 2017
- The Research of the Organizational Culture in Romania pp. 04-06

- Theodor Purcarea
- From National Independence to International Integration: Europe and Romania pp. 07-11

- Nicholas Dima
- Digital intelligence and digital marketing effectiveness pp. 12-17

- Costel Negricea and Ioan-Matei Purcarea
- CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing pp. 18-31

- Theodor Purcarea
- Producers and consumers face to face with the technical advancements of the 3rd millennium pp. 32-35

- Diana Soca
Volume 6, issue 4, 2016
- Marketing planning methodology, organizing for marketing transformation, and ensuring relevance and consistency for customers, while understanding emotional nuance pp. 04-07

- Theodor Purcarea
- Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend pp. 08-15

- Costel Negricea and Ioan-Matei Purcarea
- A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era pp. 16-27

- Theodor Purcarea
Volume 6, issue 3, 2016
- Marketers’ Wisdom in Delivering What Customers Want pp. 04-06

- Theodor Purcarea
- Digital marketing capabilities in today's evolving digital world pp. 07-16

- Costel Negricea and Ioan-Matei Purcarea
- The Retailers’ Marketing Strategy: Adapting to the fast-evolving environment pp. 17-22

- Cosmin Tanase
- The practice of marketing under the pressure of continuously updating the marketing capabilities platform pp. 27-41

- Theodor Purcarea
Volume 6, issue 2, 2016
- Developing “Customer Engagement” Construct University pp. 04-05

- Theodor Purcarea
- Engineering the Digital Transformation of Marketing pp. 06-14

- Costel Negricea and Ioan-Matei Purcarea
- New Challenges for B2B Marketers pp. 15-23

- Theodor Purcarea
- Relational Marketing in the New Service Economy pp. 24-28

- Diana Soca
- The latest issue of our partner journal, „Marketing Science and Inspirations”, Vol. XI, 2016, Number 1, Comenius University in Bratislava, Slovakia pp. 29-31

- Theodor Purcarea
Volume 6, issue 1, 2016
- If the Founder gave us the “text” (1991-2008), now it’s time to supply the “commentary” on it with friends and the academic family pp. 05-09

- Theodor Purcarea
Volume 5, issue 4, 2015
- Looking Ahead to the 25th Anniversary of the Romanian-American University pp. 04-06

- Theodor Purcarea
- Marketers, challenged to meeting digital priorities pp. 07-14

- Costel Negricea and Ioan-Matei Purcarea
- Cultural entrepreneurship. The importance of developing cultural competences within the framework of resource mobilization pp. 15-21

- Irina Purcarea
- Organizing for digital marketing success in tourism pp. 22-27

- Monica Paula Ratiu and Ioan-Matei Purcarea
- Marketers, challenged to prove their new skills within the context of the actual trends pp. 28-35

- Theodor Purcarea
- Kanban – An Alternative To The Agile Model Of Project Management pp. 36-43

- Rohith Vishwanath Iyer
Volume 5, issue 3, 2015
- Management, a Hard Job Filled with Complexity, Doing What Your Mission Is and Improving the Customer Experience pp. 04-06

- Theodor Purcarea
- Failings in the Management of World Affairs pp. 07-12

- Andrew Kilner
- Rethinking the Business by Ensuring Marketing Transformation pp. 13-19

- Theodor Purcarea
- Digital Marketer: Facing Digital Marketing Opportunities pp. 20-25

- Costel Negricea and Ioan-Matei Purcarea
- Reaching Travelers Through Digital Marketing Channels pp. 26-31

- Monica Ratiu and Ioan-Matei Purcarea
- Healing by Art within Palliative Therapy-Medicine: A Holistic Case-Study pp. 32-41

- Marie Christin Hallier
- The Latest Issue of our Partner Journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia pp. 42-43

- Theodor Purcarea
Volume 5, issue 2, 2015
- AFER General Assembly and ONEF 2015, Section: Marketing. “ONEF me”–a Benchmark for Student Engagement pp. 04-10

- Theodor Purcarea
- Improving company management: review of recent ideas pp. 11-14

- Andrew Kilner
- Digital marketing, addressability and time, the new currency for CMOs pp. 15-20

- Costel Negricea and Ioan-Matei Purcarea
- At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management pp. 21-29

- Theodor Purcarea
- Digital Tourism on the Way to Digital Marketing Success pp. 30-37

- Monica Ratiu and Ioan-Matei Purcarea
- The latest issue of our partner journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia pp. 38-39

- Theodor Purcarea
Volume 5, issue 1, 2015
- Promoting the proper high quality educational media in the era of the Chief Executive Student pp. 04-05

- Theodor Purcarea
- MANAGER or SPECIALIST. Which role is most suitable for you? pp. 06-10

- Andrew Kilner
- Digital Marketing, Digital Disruption, and the New Rules of Digitization pp. 11-17

- Costel Negricea and Ioan-Matei Purcarea
- The store of tomorrow–a symbiosis between the real and the virtual pp. 18-22

- Diana Soca
- The coordinates of quality and satisfying the consumers’ needs pp. 23-29

- Andreea Budacia and Alexandra Perju-Mitran
- Marketing as a center of constant improvement and change pp. 30-39

- Theodor Purcarea
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