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Holistic Marketing Management Journal

2011 - 2018

From Holistic Marketing Management
Bibliographic data for series maintained by Theodor Valentin Purcarea ().

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Volume 1, issue 4, 2011

Editorial: Marketing accountability, critical dimensions of the new marketing organization, quality higher education and understanding the communication of new knowledge pp. 04-05 Downloads
Theodor Purcarea
HOLISTIC MARKETING MANAGEMENT AND SOCIAL MEDIA pp. 06-08 Downloads
William Perttula
CONSIDERATIONS CONCERNING PRODUCT INNOVATION APPROACH IN SUCCESSFUL MANUFACTURING ORGANISATIONS pp. 09-14 Downloads
Marius Dan Dalata
CONCEPTUAL ASPECTS REGARDING THE SPECIFICS OF MARKETING STRATEGIES IN THE AUDIOVISUAL FIELD pp. 15-24 Downloads
Andreea Budacia
EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS pp. 25-32 Downloads
Tudor Edu, Costel Negricea and Nicoleta Rossela Dumitru
COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT pp. 33-41 Downloads
Tudor Edu, Costel Negricea and Nicoleta Rossela Dumitru
BRAND BUILDING AN ESSENTIAL MARKETING ACTION pp. 42-47 Downloads
Diana Soca
FOREIGN TRADE IN THE CONTEXT OF GLOBALIZATION pp. 48-55 Downloads
Ivona Stioca and Nicoleta Rossela Dumitru
CONSIDERATIONS REGARDING THE METHODOLOGY OF ANALYSIS AND PERFORMANCE EVALUATION FOR ROMANIAN SMALL AND MEDIUM ENTERPRISES BASED ON KNOWLEDGE pp. 56-62 Downloads
Mariana Enusi

Volume 1, issue 3, 2011

Editorial:Designing a holistic marketing management framework for application pp. 04-05 Downloads
Theodor Purcarea
INCREASING PRODUCTIVITY BY TOTAL QUALITY MANAGEMENT AND CONSTRAINT MANAGEMENT pp. 06-15 Downloads
Marius Dan Dalota
CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY pp. 16-21 Downloads
Nicoleta Rossela Dumitru, Ivona Stioca and Costel Negricea
CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY pp. 22-29 Downloads
Nicoleta Rossela Dumitru, Emanuela Maria Avram and Tudor Edu
RELATIONSHIP MARKETING COMMUNICATION CASE STUDY: STRENGTHENING OF THE RELATIONS WITH THE SHAREHOLDERS THROUGH MAFRKETING COMMUNICATION pp. 30-34 Downloads
Cristina Neagoe
CONSIDERATIONS REGARDING COMPETENCE MANAGEMENT AND THE COMPETENCE MANAGEMENT INFORMATION SYSTEMS OF THE SMALL AND MEDIUM ENTERPRISES pp. 35-38 Downloads
Mariana Enusi
CORPORATE SOCIAL INITIATIVES, ANOTHER FACE FOR COMPANIES pp. 39-49 Downloads
Gabriela Valceanu

Volume 1, issue 2, 2011

Editorial: A very special event, Dies Anniversarius - 20 Years Anniversary of the Romanian-American University pp. 03-04 Downloads
Theodor Purcarea
ADVERTISING TO THE OLDER CONSUMER BECOMES MORE IMPORTANT pp. 5-15 Downloads
John L. Stanton
CONSIDERATIONS CONCERNING THE MANAGEMENT OF RESISTANCE IN ORGANIZATIONS pp. 16-21 Downloads
Marius Dan Dalota
MUTATIONS IN THE PREFERENCES OF ROMANIAN POPULATION FOR FOREIGN BRAND PRODUCTS pp. 22-27 Downloads
Mihai Papuc
LAUDATIO pp. 29-30 Downloads
Theodor Purcarea
HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME) pp. 31-40 Downloads
Costel Negricea, Nicoleta Dumitru and Tudor Edu
QUALITY MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS pp. 41-47 Downloads
Emanuela Maria Avram and Remus Marian Avram
THE IMPORTANCE OF BRAND EQUITY IN THE ERA OF PLURIVALENT RELATIONS pp. 48-52 Downloads
Cristina Neagoe
PORTABILITY OF KNOWLEDGES IN APPLICATIONS OF INNOVATIVE SMALL AND MEDIUM ENTERPRISES pp. 53-58 Downloads
Mariana Enusi
THE ROLE OF THE EXTERNAL FACTORS IN ANTICIPATING AND EXPLAINING THE BEHAVIOR OF THE E-LEARNING PLATFORMS USERS pp. 59-64 Downloads
Raluca Cristina Eftimie
ONLINE INSTRUMENTS IN QUANTITATIVE MARKETING RESEARCH pp. 65-73 Downloads
Ivona Stoica

Volume 1, issue 1, 2011

Editorial: Contributing to reinventing management for the 21st century, by building our holistic story of realizing holistic marketing and developing a position guided by customer insights pp. 03-04 Downloads
Theodor Purcarea
An interview with Professor James McCollum, an outstanding promoter of international educational cooperation pp. 05-08 Downloads
Ana-Maria Preda
LAUDATIO pp. 09-11 Downloads
Gheorghe 2
MARKET-ORIENTATION AND INNOVATION IN SMALL AND MEDIUM ENTERPRISES pp. 12-20 Downloads
Marius-Dan Dalota
LAUDATIO pp. 21-23 Downloads
Theodor Purcarea
EUROPEAN LEVEL COMMUNICATION THROUGH NON-CONVENTIONAL MEDIA pp. 24-26 Downloads
Mihai Papuc
HOW TO KEEP LOYAL RELATIONSHIPS WITH SERVICE CUSTOMERS USING HOLISTIC MARKETING pp. 27-32 Downloads
Theodor Purcarea and Monica Ratiu
THE KEY ASPECTS OF THE STRATEGY pp. 34-38 Downloads
Ionut Pandelica and Analia Pandelica
ONLINE MARKETING STRATEGIES USING ORGANIZATIONAL BLOGS pp. 39-45 Downloads
Gheorghe Orzan, Ivona Stoica and Mihai Orzan
MANAGEMENT OF INFORMATION pp. 46-51 Downloads
Neculae Nabarjoiu
BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP pp. 52-59 Downloads
Costel Negricea, Nicoleta Dumitru and Tudor Edu
STUDENT SATISFACTION IN HIGHER EDUCATION AND EMPATHY IN RELATIONSHIP WITH THEM pp. 61-64 Downloads
Emanuela Maria Avram
THE EXTENT TO WHICH ROMANIAN COMPANIES ORIENT THEIR STRATEGIC COMMUNICATION EFFORTS TO THEIR STAKEHOLDERS pp. 65-70 Downloads
Cristina Neagoe
THE FUTURES OF SMALL AND MEDIUM SIZED ENTERPRISES pp. 71-80 Downloads
Mariana Enusi
A SUCCESSFUL ADVERTISING CAMPAIGN pp. 81-91 Downloads
Gabriela Valceanu
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