EconPapers    
Economics at your fingertips  
 

Holistic Marketing Management Journal

2011 - 2025

From Holistic Marketing Management
Bibliographic data for series maintained by Theodor Valentin Purcarea ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.


Volume 7, issue 4, 2017

Understanding Emotion and Connecting It to the Brand, and the Brand to Results pp. 04-09 Downloads
Theodor Purcarea
The Growing Impact of the Macro Environment pp. 10-19 Downloads
Andrew Kilner
Digital Marketers at the Intersection of Digital Transformation with CX pp. 20-26 Downloads
Costel Negricea and Ioan-Matei Purcarea
Negative interest rates - Absolute despair improvises the economy pp. 27-36 Downloads
Maria Negreponti-Delivanis
CMOs at the confluence of AI, CX, and Growth pp. 37-48 Downloads
Theodor Purcarea

Volume 7, issue 3, 2017

Marketing Organization in the Digital Age, the Engagement Gap, Digital Investments, AI, and CLV’s Role pp. 04-06 Downloads
Theodor Purcarea
Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare pp. 07-21 Downloads
Costel Negricea and Ioan-Matei Purcarea
Marketing’s Renaissance by Committing to Improve CX pp. 30-47 Downloads
Theodor Purcarea

Volume 7, issue 2, 2017

Telling the Truth about the Difference Made by Data and Analytics, Bridging the Gap between the Marketing and Technology, and Improving Data-Driven Results pp. 04-06 Downloads
Theodor Purcarea
Digital marketing challenged by delivering value in the flux business environment pp. 07-13 Downloads
Costel Negricea and Ioan-Matei Purcarea
Marketing’s progress beyond its heritage functions: New Marketing, New CMO, and the Revenue Potential pp. 18-28 Downloads
Theodor Purcarea

Volume 7, issue 1, 2017

The Research of the Organizational Culture in Romania pp. 04-06 Downloads
Theodor Purcarea
From National Independence to International Integration: Europe and Romania pp. 07-11 Downloads
Nicholas Dima
Digital intelligence and digital marketing effectiveness pp. 12-17 Downloads
Costel Negricea and Ioan-Matei Purcarea
CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing pp. 18-31 Downloads
Theodor Purcarea
Producers and consumers face to face with the technical advancements of the 3rd millennium pp. 32-35 Downloads
Diana Soca

Volume 6, issue 4, 2016

Marketing planning methodology, organizing for marketing transformation, and ensuring relevance and consistency for customers, while understanding emotional nuance pp. 04-07 Downloads
Theodor Purcarea
Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend pp. 08-15 Downloads
Costel Negricea and Ioan-Matei Purcarea
A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era pp. 16-27 Downloads
Theodor Purcarea

Volume 6, issue 3, 2016

Marketers’ Wisdom in Delivering What Customers Want pp. 04-06 Downloads
Theodor Purcarea
Digital marketing capabilities in today's evolving digital world pp. 07-16 Downloads
Costel Negricea and Ioan-Matei Purcarea
The Retailers’ Marketing Strategy: Adapting to the fast-evolving environment pp. 17-22 Downloads
Cosmin Tanase
The practice of marketing under the pressure of continuously updating the marketing capabilities platform pp. 27-41 Downloads
Theodor Purcarea

Volume 6, issue 2, 2016

Developing “Customer Engagement” Construct University pp. 04-05 Downloads
Theodor Purcarea
Engineering the Digital Transformation of Marketing pp. 06-14 Downloads
Costel Negricea and Ioan-Matei Purcarea
New Challenges for B2B Marketers pp. 15-23 Downloads
Theodor Purcarea
Relational Marketing in the New Service Economy pp. 24-28 Downloads
Diana Soca
The latest issue of our partner journal, „Marketing Science and Inspirations”, Vol. XI, 2016, Number 1, Comenius University in Bratislava, Slovakia pp. 29-31 Downloads
Theodor Purcarea

Volume 6, issue 1, 2016

If the Founder gave us the “text” (1991-2008), now it’s time to supply the “commentary” on it with friends and the academic family pp. 05-09 Downloads
Theodor Purcarea

Volume 5, issue 4, 2015

Looking Ahead to the 25th Anniversary of the Romanian-American University pp. 04-06 Downloads
Theodor Purcarea
Marketers, challenged to meeting digital priorities pp. 07-14 Downloads
Costel Negricea and Ioan-Matei Purcarea
Cultural entrepreneurship. The importance of developing cultural competences within the framework of resource mobilization pp. 15-21 Downloads
Irina Purcarea
Organizing for digital marketing success in tourism pp. 22-27 Downloads
Monica Paula Ratiu and Ioan-Matei Purcarea
Marketers, challenged to prove their new skills within the context of the actual trends pp. 28-35 Downloads
Theodor Purcarea
Kanban – An Alternative To The Agile Model Of Project Management pp. 36-43 Downloads
Rohith Vishwanath Iyer

Volume 5, issue 3, 2015

Management, a Hard Job Filled with Complexity, Doing What Your Mission Is and Improving the Customer Experience pp. 04-06 Downloads
Theodor Purcarea
Failings in the Management of World Affairs pp. 07-12 Downloads
Andrew Kilner
Rethinking the Business by Ensuring Marketing Transformation pp. 13-19 Downloads
Theodor Purcarea
Digital Marketer: Facing Digital Marketing Opportunities pp. 20-25 Downloads
Costel Negricea and Ioan-Matei Purcarea
Reaching Travelers Through Digital Marketing Channels pp. 26-31 Downloads
Monica Ratiu and Ioan-Matei Purcarea
Healing by Art within Palliative Therapy-Medicine: A Holistic Case-Study pp. 32-41 Downloads
Marie Christin Hallier
The Latest Issue of our Partner Journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia pp. 42-43 Downloads
Theodor Purcarea

Volume 5, issue 2, 2015

AFER General Assembly and ONEF 2015, Section: Marketing. “ONEF me”–a Benchmark for Student Engagement pp. 04-10 Downloads
Theodor Purcarea
Improving company management: review of recent ideas pp. 11-14 Downloads
Andrew Kilner
Digital marketing, addressability and time, the new currency for CMOs pp. 15-20 Downloads
Costel Negricea and Ioan-Matei Purcarea
At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management pp. 21-29 Downloads
Theodor Purcarea
Digital Tourism on the Way to Digital Marketing Success pp. 30-37 Downloads
Monica Ratiu and Ioan-Matei Purcarea
The latest issue of our partner journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia pp. 38-39 Downloads
Theodor Purcarea

Volume 5, issue 1, 2015

Promoting the proper high quality educational media in the era of the Chief Executive Student pp. 04-05 Downloads
Theodor Purcarea
MANAGER or SPECIALIST. Which role is most suitable for you? pp. 06-10 Downloads
Andrew Kilner
Digital Marketing, Digital Disruption, and the New Rules of Digitization pp. 11-17 Downloads
Costel Negricea and Ioan-Matei Purcarea
The store of tomorrow–a symbiosis between the real and the virtual pp. 18-22 Downloads
Diana Soca
The coordinates of quality and satisfying the consumers’ needs pp. 23-29 Downloads
Andreea Budacia and Alexandra Perju-Mitran
Marketing as a center of constant improvement and change pp. 30-39 Downloads
Theodor Purcarea
Page updated 2025-05-22