Digital Tourism on the Way to Digital Marketing Success

Monica Ratiu and Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2015, vol. 5, issue 2, 30-37

Abstract: There is a real need of digital support of the tourist experience before, during and after the tourist activity, because digitization is steadily becoming the main pathway for consumer journeys. The digital revolution changed the way consumers shop for travel products and interact with brands. Tourism businesses need to utilize digital marketing techniques in their practices and to right track consumer activity across channels and devices. Getting vital information from customers via social media is already something essential for all brands and destinations. Travel-related companies should consider the vital aspect of making websites compatible with smartphonebased sales, but despite the fact that desktop remains an important part of travel-related businesses’ overall strategy, off-line methods of offering goods and services should not be neglected. Not only the contemporary digital marketplace is evolving rapidly, but also the development of both, the virtual reality as an alternative to holiday brochures, and the space tourism projects.

JEL-codes: L83 L86 M31 O33 (search for similar items in EconPapers)
Date: 2015
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