Details about Monica Paula Ratiu

Access statistics for papers by Monica Paula Ratiu.

Last updated 2016-07-23. Update your information in the RePEc Author Service.

Short-id: pra811

Journal Articles

2015

1. Digital Tourism on the Way to Digital Marketing Success
   Holistic Marketing Management Journal, 2015, 5, (2), 30-37 View citations (1)
2. Reaching Travelers Through Digital Marketing Channels
   Holistic Marketing Management Journal, 2015, 5, (3), 26-31 View citations (1)

2013

3. OPTIMIZING THE MARKETING MIX - AN ESSENTIAL ELEMENT IN DEVELOPING COMPETITIVE STRATEGIES IN THE FIELD OF HIGHER EDUCATION
   Romanian Economic Business Review, 2013, 8, (1), 57-65 View citations (1)

2011

4. A GLOBAL PERSPECTIVE OF THE EVOLUTION OF ROMANIAN TELECOMMUNICATION MARKET IN THE LAST TWO DECADES
   Romanian Distribution Committee Magazine, 2011, 2, (3), 13-18
5. Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania
   Annals of the University of Petrosani, Economics, 2011, 11, (3), 255-262 View citations (2)
6. HOW TO KEEP LOYAL RELATIONSHIPS WITH SERVICE CUSTOMERS USING HOLISTIC MARKETING
   Holistic Marketing Management Journal, 2011, 1, (1), 27-32 View citations (1)
7. Moldavia and Maramureş – Micro-destinations for Relaunching the Romanian Tourism
   Theoretical and Applied Economics, 2011, XVIII(2011), (10(563)), 45-56

2010

8. Achieving Excellence through Memorable Traveler Experience and Challenges,Opportunities and Solutions for Romanian Travel and Hospitality Industry
   Romanian Journal of Economics, 2010, 30, (1(39)), 52-75 View citations (1)
9. FACING KNOWLEDGE ECONOMY CHALLENGES THROUGH SERVICE INNOVATION
   Romanian Economic Business Review, 2010, 5, (1), 231-237
10. Facing the challenges of the distribution process through interactive information exchange and innovation
    Romanian Distribution Committee Magazine, 2010, 1, (1), 79-83
11. Innovation as a competitive weapon in the uncertain service economy
    Ovidius University Annals, Economic Sciences Series, 2010, X, (1), 787-792

2009

12. Service quality management as a key for delivering the best tourist experience
    Management & Marketing, 2009, 4, (4)