Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania

Monica Paula Rațiu (), Aurelia-Felicia Stăncioiu (), Anca-Daniela Vlădoi () and Nicolae Teodorescu
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Monica Paula Rațiu: Romanian-American University, Bucharest, Romania
Aurelia-Felicia Stăncioiu: Academy of Economic Studies, Bucharest, Romania
Anca-Daniela Vlădoi: Academy of Economic Studies, Bucharest, Romania
Authors registered in the RePEc Author Service: Monica Paula Ratiu

Annals of the University of Petrosani, Economics, 2011, vol. 11, issue 3, 255-262

Abstract: Romania, as tourism destination with its component micro-destinations (Muntenia, Oltenia, Banat - Crișana, Transylvania, Bucovina, Maramureș, Moldavia and Dobrogea), possesses many tourism attractions and at the same time has a real tourism potential. The fact that it is not included among the Europe’s „valuable” destinations represents a loss both for its inhabitants and for Europeans in general, too. One of the reasons is the lack of an image consolidated by identity elements or / and simply the lack of image that would represent the starting point for development of appropriate tourism products (developing a strategy). This paper proposes, starting from the image perceived by the inhabitants about their own destination – based on the example of Transylvania – to emphasize the importance and also the role of the destination image in developing the main directions of actions and, especially, in developing the strategy for the specific tourism products.

Keywords: tourism destination; tourism product; tourism destination image; strategy (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (2)

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