EconPapers    
Economics at your fingertips  
 

Reaching Travelers Through Digital Marketing Channels

Monica Ratiu and Ioan-Matei Purcarea ()

Holistic Marketing Management Journal, 2015, vol. 5, issue 3, 26-31

Abstract: It is time for going beyond tourist experience by offering the necessary transformations, better understanding a digital marketplace more centered on a complex consumer journey, monitoring travel and digital trends and ensuring an adequate experience across all channels and interactions. Travel organizations need to have an adequate infrastructure and to offer this engagement experience in the traveler’s language and on the device of their choosing, reaching travelers through digital marketing channels and viewing marketing ROI in terms of lifetime value of the customer. In order to manage distribution channels effectively hotels need to adopt an integrated approach to revenue management.

Keywords: Digital tourism; digital marketplace; silent traveler; digital marketing channels (search for similar items in EconPapers)
JEL-codes: L83 L86 M31 O33 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
http://holisticmarketingmanagement.ro/RePEc/hmm/v5i3/5.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:5:y:2015:i:3:p:26-31

Access Statistics for this article

More articles in Holistic Marketing Management Journal from Holistic Marketing Management
Bibliographic data for series maintained by Theodor Valentin Purcarea ().

 
Page updated 2018-07-28
Handle: RePEc:hmm:journl:v:5:y:2015:i:3:p:26-31