Reaching Travelers Through Digital Marketing Channels
Monica Ratiu and
Ioan-Matei Purcarea ()
Holistic Marketing Management Journal, 2015, vol. 5, issue 3, 26-31
It is time for going beyond tourist experience by offering the necessary transformations, better understanding a digital marketplace more centered on a complex consumer journey, monitoring travel and digital trends and ensuring an adequate experience across all channels and interactions. Travel organizations need to have an adequate infrastructure and to offer this engagement experience in the traveler’s language and on the device of their choosing, reaching travelers through digital marketing channels and viewing marketing ROI in terms of lifetime value of the customer. In order to manage distribution channels effectively hotels need to adopt an integrated approach to revenue management.
Keywords: Digital tourism; digital marketplace; silent traveler; digital marketing channels (search for similar items in EconPapers)
JEL-codes: L83 L86 M31 O33 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:5:y:2015:i:3:p:26-31
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