CMOs’ strategic empowerment by effectively managing customer feedback

Theodor Purcarea

Holistic Marketing Management Journal, 2018, vol. 8, issue 2, 17-25

Abstract: CMOs are facing change driven by revenue and customer feedback, focusing on critical areas and on key business performance indicators, breaking down silos and aligning internal teams and external partners. They also need to align the customer-centric marketing’s layers of meaning and brand authenticity with a continually improved CX, building trust and mutual value by using the best customer engagement strategies, decoding connectivity.

Keywords: Marketing’s knowledge; Real-time customer feedback; NPS; CES; CMR; CCO (search for similar items in EconPapers)
JEL-codes: L81 L86 M31 M37 O33 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:8:y:2018:i:2:p:17-25

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