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Details about Theodor Valentin Purcarea

Workplace:Facultatea de Management-Marketing (Faculty of Management and Marketing), Universitatea Româno-Americană (Romanian American University), (more information at EDIRC)

Access statistics for papers by Theodor Valentin Purcarea.

Last updated 2019-01-01. Update your information in the RePEc Author Service.

Short-id: ppu86


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Journal Articles

2018

  1. An increase of marketers’ focus on insight and action, adequately approaching the marketing stack
    Holistic Marketing Management Journal, 2018, 8, (4), 23-32 Downloads
  2. Artificial Intelligence, Institutional-Spiritual Reconstruction and Lessons Learned from Progressive Brands
    Romanian Distribution Committee Magazine, 2018, 9, (3), 12-15 Downloads
  3. Brands and Emotionally Connected Customers in an Omni Channel World
    Romanian Distribution Committee Magazine, 2018, 9, (2), 12-14 Downloads
  4. CMOs’ strategic empowerment by effectively managing customer feedback
    Holistic Marketing Management Journal, 2018, 8, (2), 17-25 Downloads
  5. Competing on CX in the Digital Age by Working Deep, Focusing on Valuable Digital Activities and a Digital Culture Strategy specific to the Human-Machine Partnership
    Holistic Marketing Management Journal, 2018, 8, (4), 04-06 Downloads
  6. Conversational Commerce, New Marketing Tactics, CX, Loyalty and Emotions
    Romanian Distribution Committee Magazine, 2018, 9, (1), 30-39 Downloads
  7. Developing Marketing Capabilities by Mapping Customer Journey and Employer Journey, Considering the Blurring of Boundaries between Marketing, Technology and Management
    Holistic Marketing Management Journal, 2018, 8, (1), 22-44 Downloads
  8. Direct-To-Consumer (DTC) Marketing Redivivus. Lessons to Learn for CMOs from DTC Companies
    Holistic Marketing Management Journal, 2018, 8, (1), 04-07 Downloads
  9. Driving Competitive Advantage for Supply Chains by Delivering Relevant and Personal Customer Engagement
    Romanian Distribution Committee Magazine, 2018, 9, (4), 31-44 Downloads
  10. Innovation, Work Culture, Internet platforms, AI and the Pressing Threats to Globally and Domestically Economic Growth
    Romanian Distribution Committee Magazine, 2018, 9, (4), 12-15 Downloads
  11. Leadership in the Era of the Agile Revolution. Driving Transformational Change: Awareness, Acceptance and Progress
    Holistic Marketing Management Journal, 2018, 8, (3), 04-07 Downloads
  12. New Challenges for CMOs while Embarking on the Growth Journey
    Holistic Marketing Management Journal, 2018, 8, (3), 16-25 Downloads
  13. Re-engineering marketing in the digital age
    Holistic Marketing Management Journal, 2018, 8, (2), 04-06 Downloads
  14. Retail digital marketing strategies
    Romanian Distribution Committee Magazine, 2018, 9, (2), 30-40 Downloads
  15. Retailers’ Technology Investments, Behavioral economics, Psychographic Profiling and the Paradox of the New Technology
    Romanian Distribution Committee Magazine, 2018, 9, (1), 12-13 Downloads
  16. The Future of Retail Impacted by the Smart Phygital Era
    Romanian Distribution Committee Magazine, 2018, 9, (3), 34-46 Downloads

2017

  1. CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing
    Holistic Marketing Management Journal, 2017, 7, (1), 18-31 Downloads
  2. CMOs at the confluence of AI, CX, and Growth
    Holistic Marketing Management Journal, 2017, 7, (4), 37-48 Downloads
  3. Competing in today’s challenging retail environment
    Romanian Distribution Committee Magazine, 2017, 8, (3), 30-35 Downloads
  4. Competing, Connecting, and Winning in Today’s Distribution and Merchandising
    Romanian Distribution Committee Magazine, 2017, 8, (4), 30-39 Downloads
  5. Distribution and the New Retail Imperative
    Romanian Distribution Committee Magazine, 2017, 8, (2), 24-28 Downloads
  6. Employee experience, learning while executing, working on the organization’s health, and contributing to company’s innovation engine
    Romanian Distribution Committee Magazine, 2017, 8, (3), 12-15 Downloads
  7. Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania
    The AMFITEATRU ECONOMIC journal, 2017, 19, (45), 528 Downloads View citations (1)
  8. From Keynes’s Predictions to the Second Economy and Chief Wellbeing Officer, Adequately Managing the New Distributive Era
    Romanian Distribution Committee Magazine, 2017, 8, (4), 12-13 Downloads
  9. Looking at Trends and Designing a Next-Generation Operating Model Putting CX Reshaped by Digital at the Heart of It
    Romanian Distribution Committee Magazine, 2017, 8, (1), 08-09 Downloads
  10. Marketing Organization in the Digital Age, the Engagement Gap, Digital Investments, AI, and CLV’s Role
    Holistic Marketing Management Journal, 2017, 7, (3), 04-06 Downloads
  11. Marketing’s Renaissance by Committing to Improve CX
    Holistic Marketing Management Journal, 2017, 7, (3), 30-47 Downloads
  12. Marketing’s progress beyond its heritage functions: New Marketing, New CMO, and the Revenue Potential
    Holistic Marketing Management Journal, 2017, 7, (2), 18-28 Downloads
  13. Retail revolution and the always connected consumers
    Romanian Distribution Committee Magazine, 2017, 8, (1), 24-30 Downloads
  14. Services Marketing in the Era of Disruption and Digital Transformation
    Romanian Economic Business Review, 2017, 12, (4), 7-26 Downloads
  15. Strategic Thinking, Value Creation, Ecosystem Revolution, Growth Strategies, CX Value Chain and CX Policies
    Romanian Distribution Committee Magazine, 2017, 8, (2), 08-11 Downloads
  16. Telling the Truth about the Difference Made by Data and Analytics, Bridging the Gap between the Marketing and Technology, and Improving Data-Driven Results
    Holistic Marketing Management Journal, 2017, 7, (2), 04-06 Downloads
  17. The Research of the Organizational Culture in Romania
    Holistic Marketing Management Journal, 2017, 7, (1), 04-06 Downloads
  18. Understanding Emotion and Connecting It to the Brand, and the Brand to Results
    Holistic Marketing Management Journal, 2017, 7, (4), 04-09 Downloads

2016

  1. A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era
    Holistic Marketing Management Journal, 2016, 6, (4), 16-27 Downloads
  2. Developing “Customer Engagement” Construct University
    Holistic Marketing Management Journal, 2016, 6, (2), 04-05 Downloads
  3. If the Founder gave us the “text” (1991-2008), now it’s time to supply the “commentary” on it with friends and the academic family
    Holistic Marketing Management Journal, 2016, 6, (1), 05-09 Downloads
  4. Innovative Organization, Design Thinking, and the Customer’s End-to-End Experience
    Romanian Distribution Committee Magazine, 2016, 7, (1), 08-09 Downloads
  5. Learning from Marketing and Sales Practice
    Romanian Distribution Committee Magazine, 2016, 7, (3), 08-09 Downloads
  6. Marketers’ Wisdom in Delivering What Customers Want
    Holistic Marketing Management Journal, 2016, 6, (3), 04-06 Downloads
  7. Marketing planning methodology, organizing for marketing transformation, and ensuring relevance and consistency for customers, while understanding emotional nuance
    Holistic Marketing Management Journal, 2016, 6, (4), 04-07 Downloads
  8. New Challenges for B2B Marketers
    Holistic Marketing Management Journal, 2016, 6, (2), 15-23 Downloads
  9. Retail in the era of Omni channel marketing
    Romanian Distribution Committee Magazine, 2016, 7, (4), 24-30 Downloads
  10. Setting up the Right Organizational Support so as to Offer Consumers the Right Time, the Right content, and the Right Experience
    Romanian Distribution Committee Magazine, 2016, 7, (4), 08-09 Downloads
  11. The Challenge of a Truly Omni Channel Approach for Retailers
    Romanian Distribution Committee Magazine, 2016, 7, (2), 26-31 Downloads
  12. The latest issue of our partner journal, „Marketing Science and Inspirations”, Vol. XI, 2016, Number 1, Comenius University in Bratislava, Slovakia
    Holistic Marketing Management Journal, 2016, 6, (2), 29-31 Downloads
  13. The practice of marketing under the pressure of continuously updating the marketing capabilities platform
    Holistic Marketing Management Journal, 2016, 6, (3), 27-41 Downloads
  14. The retail market under the pressure of the technological change
    Romanian Distribution Committee Magazine, 2016, 7, (3), 26-37 Downloads
  15. Understanding what is expected, prioritizing activities, delivering on the promise, and adapting to the future by reskilling
    Romanian Distribution Committee Magazine, 2016, 7, (2), 8-10 Downloads

2015

  1. AFER General Assembly and ONEF 2015, Section: Marketing. “ONEF me”–a Benchmark for Student Engagement
    Holistic Marketing Management Journal, 2015, 5, (2), 04-10 Downloads
  2. At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management
    Holistic Marketing Management Journal, 2015, 5, (2), 21-29 Downloads View citations (1)
  3. Challenges of the modern retail trade
    Romanian Distribution Committee Magazine, 2015, 6, (4), 30-37 Downloads
  4. European Retail Academy (ERA) at its 10th Anniversary
    Romanian Distribution Committee Magazine, 2015, 6, (1), 46-49 Downloads
  5. Expo Milano 2015, TUTTOFOOD 2015, and SHOP 2015
    Romanian Distribution Committee Magazine, 2015, 6, (1), 18-35 Downloads
  6. Investing for the future, and getting real value on the basis of a long-term road map
    Romanian Distribution Committee Magazine, 2015, 6, (2), 08-09 Downloads
  7. Looking Ahead to the 25th Anniversary of the Romanian-American University
    Holistic Marketing Management Journal, 2015, 5, (4), 04-06 Downloads
  8. Management, a Hard Job Filled with Complexity, Doing What Your Mission Is and Improving the Customer Experience
    Holistic Marketing Management Journal, 2015, 5, (3), 04-06 Downloads
  9. Marketers, challenged to prove their new skills within the context of the actual trends
    Holistic Marketing Management Journal, 2015, 5, (4), 28-35 Downloads
  10. Marketing as a center of constant improvement and change
    Holistic Marketing Management Journal, 2015, 5, (1), 30-39 Downloads View citations (1)
  11. Promoting the proper high quality educational media in the era of the Chief Executive Student
    Holistic Marketing Management Journal, 2015, 5, (1), 04-05 Downloads
  12. Retailers: Facing the disruption of the traditional ways of doing business
    Romanian Distribution Committee Magazine, 2015, 6, (3), 20-23 Downloads
  13. Rethinking the Business by Ensuring Marketing Transformation
    Holistic Marketing Management Journal, 2015, 5, (3), 13-19 Downloads View citations (1)
  14. Road Map for the Store of the Future, World Premiere, May 4, 2015, at SHOP 2015, Expo Milano 2015
    Romanian Distribution Committee Magazine, 2015, 6, (2), 36-45 Downloads
  15. The Latest Issue of our Partner Journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia
    Holistic Marketing Management Journal, 2015, 5, (3), 42-43 Downloads
    Also in Holistic Marketing Management Journal, 2014, 4, (3), 48-49 (2014) Downloads
    Holistic Marketing Management Journal, 2015, 5, (2), 38-39 (2015) Downloads
  16. The Magic of Growth, the New Business Models Offered by the “Crowdsourcing Economy” and Building Trusted Innovation
    Romanian Distribution Committee Magazine, 2015, 6, (4), 08-09 Downloads
  17. The challenge of mastering the art of changing quickly, the practice of search marketing and staying in sync with customer’s ever changing life stages
    Romanian Distribution Committee Magazine, 2015, 6, (3), 08-09 Downloads
  18. Uberization, fleeting innovation, and the reality of the pleasure purchase
    Romanian Distribution Committee Magazine, 2015, 6, (1), 06-08 Downloads
  19. Vasile STANESCU: Our world has entered a new temporality
    Romanian Distribution Committee Magazine, 2015, 6, (4), 42-45 Downloads
  20. WPA 2015 Bucharest, a love of humanity, by emphasizing on the basic values of solidarity and reciprocity
    Romanian Distribution Committee Magazine, 2015, 6, (2), 54-57 Downloads

2014

  1. A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014
    Holistic Marketing Management Journal, 2014, 4, (4), 05-14 Downloads View citations (1)
  2. Art Therapy and Alternative Medicine with Prof. Dr. Bernd Hallier and Marie-Christin Hallier
    Romanian Distribution Committee Magazine, 2014, 5, (4), 20-23 Downloads
  3. Customers, Companies' Allies in Co-creating Value with the Support of Digital Technology and Marketers Want of Greater Levels of Integration in Their Digital Marketing Suite
    Holistic Marketing Management Journal, 2014, 4, (2), 05-08 Downloads
  4. Distribution, the challenge of the super agility
    Romanian Distribution Committee Magazine, 2014, 5, (3), 18-25 Downloads
  5. Editorial The launching ceremony of AFER’s Volume “Pages from the Romanian Economic Higher Education History, 1843-2013” at the Romanian-American University
    Holistic Marketing Management Journal, 2014, 4, (3), 00-05 Downloads
  6. Education and Communications within the Circular Economy, the Internet of Things, and the Third Industrial Revolution. Challenges ahead the“Competency based” Education Model
    Romanian Distribution Committee Magazine, 2014, 5, (1), 06-11 Downloads View citations (1)
  7. Empowering People in the New Age of Image and Information
    Romanian Distribution Committee Magazine, 2014, 5, (4), 06-07 Downloads
  8. Hall of Fame of the European Retail Academy
    Romanian Distribution Committee Magazine, 2014, 5, (4), 28-31 Downloads
  9. Knowing and trusting each other’s know-how in spending time in an intelligent manner, becoming more innovative in managing change
    Holistic Marketing Management Journal, 2014, 4, (1), 05-06 Downloads
  10. Looking forward to meeting the challenges of an assessment of regulatory constraints on competition in three key sectors
    Romanian Distribution Committee Magazine, 2014, 5, (3), 06-09 Downloads
  11. MARKETING’ S CONTINUOUS RISE AND SHINE
    Holistic Marketing Management Journal, 2014, 4, (3), 06-25 Downloads View citations (1)
  12. Professional Readers Challenged Again by Prof. Dr. Bernd Hallier with "Food Waste Management"
    Holistic Marketing Management Journal, 2014, 4, (4), 28-31 Downloads
  13. The Significance of Teamwork Governed by Values and Principles
    Romanian Distribution Committee Magazine, 2014, 5, (2), 07-09 Downloads
  14. The latest issue of our partner journal, Marketing Science and Inspirations
    Holistic Marketing Management Journal, 2014, 4, (4), 35-36 Downloads
  15. The venerable Professor BENIAMIN COTIGARU passed away
    Holistic Marketing Management Journal, 2014, 4, (4), 37-49 Downloads
  16. What we want readers to remember from this HMM reading experience
    Holistic Marketing Management Journal, 2014, 4, (4), 04-04 Downloads

2013

  1. Editorial: Broadening our thinking, understanding the need of studying situations in a holistic way, and the innovative project management as a true proper way of managing change
    Holistic Marketing Management Journal, 2013, 3, (3), 05-06 Downloads
  2. Editorial: Holistic Marketing Managers convicted to bringing data quality expertise, while spending and measuring the return of marketing investment in both, the physical and the second economy
    Holistic Marketing Management Journal, 2013, 3, (1), 05-07 Downloads
  3. Editorial: If the art of creating the brand can do better, could we all in the global community do better?
    Romanian Distribution Committee Magazine, 2013, 4, (3), 00-03 Downloads
  4. Editorial: The Capital City of Romania, Bucharest, a Proper Place for Sharing Ideas on Competition Policy and Creating Shared Value within the Strong Commitment of Promoting the Competition Culture
    Romanian Distribution Committee Magazine, 2013, 4, (2), 06-11 Downloads
  5. On the Path to Greater Trust While Going Through a Major Transformation
    Romanian Distribution Committee Magazine, 2013, 4, (4), 00-03 Downloads
  6. The month of March 2013 in Romania, and the imperative of the “fight†to correlated unfolding of understanding and action of the evolution in society and nature
    Romanian Distribution Committee Magazine, 2013, 4, (1), 03-07 Downloads

2012

  1. A NEW BOOK OF PROF. DR. BERND HALLIER is already challenging the Professional Readers: FROM CRISIS TO COMPETENCE ( European Retail Academy, ORGAINVENT GmbH)
    Holistic Marketing Management Journal, 2012, 2, (1), 46-47 Downloads
  2. Editorial: Facing a paradigm shift, by choosing to fight against displacing human values,against the order out of the truth
    Romanian Distribution Committee Magazine, 2012, 3, (1), 01-02 Downloads
  3. Editorial: In a time of deepening crisis, remaining in the game for customers thanks to the relationship culture necessary to the resilient organization
    Holistic Marketing Management Journal, 2012, 2, (2), 04-06 Downloads
  4. Editorial: Managing change by changing management: Facing the challenge of making management more adaptable, innovative, inspiring, and accountable
    Holistic Marketing Management Journal, 2012, 2, (1), 04-05 Downloads
  5. Editorial: Refusing to be passive recipients as customers and striving to contribute to the courageous map of this new world of consumer space by encouraging authentic partners in great tasks of transformation
    Romanian Distribution Committee Magazine, 2012, 3, (2), 01-03 Downloads
  6. Editorial: SANABUNA International Congress, a good team work to inspire to action, and win-win-win
    Romanian Distribution Committee Magazine, 2012, 3, (4), 01-02 Downloads
  7. Editorial: The organizational health, the emotional memory of the organization, the positive associations of CRM capabilities, and the desired change to drive organizational performance
    Holistic Marketing Management Journal, 2012, 2, (3), 04-05 Downloads
  8. Health Value for Sustainable Development, a Real Challenge
    Romanian Distribution Committee Magazine, 2012, 3, (4), 03-13 Downloads
  9. More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Valahia University of Targoviste
    Romanian Distribution Committee Magazine, 2012, 3, (3), 01-04 Downloads
    Also in Romanian Distribution Committee Magazine, 2012, 3, (2), 38-46 (2012) Downloads
  10. Professor Radu Titus MARINESCU, a true provider of vision and direction for his students through excellent teaching and support, and promoter of community engagement, of public-private partnerships, and lifelong learning, serving both, as a Teacher, and as an ambassador of his hometown Buftea
    Romanian Distribution Committee Magazine, 2012, 3, (1), 14-18 Downloads
  11. Waiting for the third spring, by considering all related interactions with customer that make up the customer experience and expanding our role in leading this customer experience
    Holistic Marketing Management Journal, 2012, 2, (4), 04-05 Downloads

2011

  1. A BRAND, Professor MOISÄ‚ ALTÄ‚R and the ecosystem of professional conversation as the expression of the intelligent management
    Romanian Distribution Committee Magazine, 2011, 2, (3), 22-29 Downloads
  2. EFFECTIVE TEAMWORK AND LEADERSHIP, THE KEY TO GAINING COMPETITIVE EDGE IN THE NOWADAYS SERVICE INDUSTRY
    Business&Leadership, 2011, 1, (7), 107-118 Downloads
  3. Editorial: A very special event, Dies Anniversarius - 20 Years Anniversary of the Romanian-American University
    Holistic Marketing Management Journal, 2011, 1, (2), 03-04 Downloads
  4. Editorial: Asuming the responsibility for upholding the shared goal of quality higher education. The policy of hope and faith in the future
    Romanian Distribution Committee Magazine, 2011, 2, (4), 01-03 Downloads
  5. Editorial: Contributing to reinventing management for the 21st century, by building our holistic story of realizing holistic marketing and developing a position guided by customer insights
    Holistic Marketing Management Journal, 2011, 1, (1), 03-04 Downloads
  6. Editorial: From the challenge of ensuring the interface with the structure of capitalist economy to doing meaningful stuff that matters the most, to people, society, and the future
    Romanian Distribution Committee Magazine, 2011, 2, (3), 01-06 Downloads
  7. Editorial: How rich together are we today?
    Romanian Distribution Committee Magazine, 2011, 2, (1), 00-01 Downloads
  8. Editorial: Marketing accountability, critical dimensions of the new marketing organization, quality higher education and understanding the communication of new knowledge
    Holistic Marketing Management Journal, 2011, 1, (4), 04-05 Downloads
  9. Editorial:Designing a holistic marketing management framework for application
    Holistic Marketing Management Journal, 2011, 1, (3), 04-05 Downloads
  10. HOW TO KEEP LOYAL RELATIONSHIPS WITH SERVICE CUSTOMERS USING HOLISTIC MARKETING
    Holistic Marketing Management Journal, 2011, 1, (1), 27-32 Downloads
  11. LAUDATIO
    Holistic Marketing Management Journal, 2011, 1, (2), 29-30 Downloads
    Also in Holistic Marketing Management Journal, 2011, 1, (1), 21-23 (2011) Downloads

2010

  1. Achieving Excellence through Memorable Traveler Experience and Challenges,Opportunities and Solutions for Romanian Travel and Hospitality Industry
    Romanian Journal of Economics, 2010, 30, (1(39)), 52-75 Downloads View citations (1)
  2. Editorial: An invitation to maturing interdisciplinary dialogue and to becoming architects of conversations generating responsible action
    Romanian Distribution Committee Magazine, 2010, 1, (1), 01-03 Downloads
  3. Editorial: Being under the pressure, lets return to knowledge for understanding and assuming the integrative thinking management style
    Romanian Distribution Committee Magazine, 2010, 1, (2), 5-8 Downloads
  4. Facing the challenges of the distribution process through interactive information exchange and innovation
    Romanian Distribution Committee Magazine, 2010, 1, (1), 79-83 Downloads
  5. The actuality of a message of Prof. Dr. Bernd HALLIER
    Romanian Distribution Committee Magazine, 2010, 1, (1), 42-43 Downloads

2009

  1. CONFIDENCE CRISIS AND EXITING NAIVE REALISM THROUGH INTEGRATIVE THINKING
    Romanian Economic Business Review, 2009, 4, (2), 45-58 Downloads

2008

  1. Distribution in Romania at the shelf supremacy’s moment of truth: competition and cooperation
    The AMFITEATRU ECONOMIC journal, 2008, 10, (24), 9-25 Downloads View citations (2)
  2. ETHICS, THE ACTUAL STAKE OF RESTRUCTURING THE TRADE RELATIONS
    The AMFITEATRU ECONOMIC journal, 2008, 10, (23), 20-29 Downloads

2006

  1. A marketing reality and its implications
    Romanian Economic Business Review, 2006, 1, (3), 54-62 Downloads
 
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