Details about Theodor Valentin Purcarea

Access statistics for papers by Theodor Valentin Purcarea.

Last updated 2023-02-25. Update your information in the RePEc Author Service.

Short-id: ppu86

Working Papers

2022

1. Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It
   Post-Print, HAL View citations (17)
   See also Journal Article Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It, Sustainability, MDPI (2022) View citations (11) (2022)

Journal Articles

2024

1. At the Confluence of Disruptive Technologies and Leadership by Collaboration and Correct Consensus, Combining ICT/AI with Human Intelligence/Values
   Holistic Marketing Management Journal, 2024, 14, (1), 04-08
2. Building Trust in AI-Driven Tools While Advancing on the Maturation of AI Use, Considering Consumers’ Views
   Holistic Marketing Management Journal, 2024, 14, (2), 04-08
3. Emergent Trends, Decision Makers’ Challenge, AI-Driven Transformation, and Innovation Competition
   Romanian Distribution Committee Magazine, 2024, 15, (3), 10-14
4. Good Thinking, Advances in the Coexistence of Human Intelligence and AI, and Being Successful in the Distribution Industry Disrupted by GenAI
   Romanian Distribution Committee Magazine, 2024, 15, (2), 10-13
5. Looking at SANABUNA 2025 Fălticeni as a Perfect Touch to Creative Minds Capturing the Essence Based on Information-Driven Approach to Memorable Experiences
   Romanian Distribution Committee Magazine, 2024, 15, (3), 44-53
6. Perceiving with Great Lucidity the Changing Times, Staying Informed and Responsible Managing AI’s Risk While Enabling Innovation
   Romanian Distribution Committee Magazine, 2024, 15, (1), 10-15
7. Placing Continuous Emphasis on Resilience, Agility and Innovation, Effectively Managing Technological Priorities
   Holistic Marketing Management Journal, 2024, 14, (3), 04-07
8. Prof. Eng. Ph.D. Victor GREU honored by the Military Technical Academy "Ferdinand I" on the anniversary of this renowned educational and research institution
   Romanian Distribution Committee Magazine, 2024, 15, (2), 41-46
9. Sixteen Years Since the Passing into Eternity of the Romanian-American University Founding-President and Rector Professor Ion SMEDESCU, PhD
   Romanian Distribution Committee Magazine, 2024, 15, (3), 54-56
10. The 33rd Anniversary Celebration of Romanian-American University, “A Miracle of Romaniaâ€
    Romanian Distribution Committee Magazine, 2024, 15, (1), 45-48

2023

11. A New Revolution in Marketing and Sales or a Role Redefinition?
    Holistic Marketing Management Journal, 2023, 13, (2), 04-08 View citations (1)
12. Disrupted and Reshaped Global Supply Chains, Marketing Performance, and Marketers’ New Tool ChatGPT and Its Competition
    Holistic Marketing Management Journal, 2023, 13, (1), 04-11 View citations (1)
13. Embracing AI-Driven Transformation as a Comprehensive Mindset, Better Serving Customers
    Holistic Marketing Management Journal, 2023, 13, (4), 04-08 View citations (1)
14. Enabling cultural transformation, empowering hearts and minds, without stopping making sense
    Romanian Distribution Committee Magazine, 2023, 14, (4), 10-13
15. Great Sadness for a Great Friend, Grande tristesse pour un Grand Ami, Prof. Dr. h. c. L on F. Wegnez
    Romanian Distribution Committee Magazine, 2023, 14, (1), 42-44
16. Human and Digital Transformation and the Future of CX, Being People-Centered
    Romanian Distribution Committee Magazine, 2023, 14, (2), 10-13
17. In Memoriam Professor Vasile STÄ‚NESCU, Honorary Member of the Romanian Academy, and Honorary Member of the Romanian Distribution Committee
    Romanian Distribution Committee Magazine, 2023, 14, (3), 40-45
18. Observing and Accepting the Challenge of Managing Continuous Disruption, Focusing on Resilience, Adaptation, Innovation and Entrepreneurship
    Romanian Distribution Committee Magazine, 2023, 14, (3), 10-14
19. Professor MOISA ALTAR, a valuable well-deserved recognition. Promoter of cultural evolution in the science of interaction
    Romanian Distribution Committee Magazine, 2023, 14, (4), 51-54
20. RAU Engagement in Bridging and Broadening Perspectives – Promoting Romania’s Brand Through University Study Programs
    Holistic Marketing Management Journal, 2023, 13, (3), 53-58
21. Retail Ongoing Reinvention at the Beginning of the New Era of Machine Knowledge Capital
    Romanian Distribution Committee Magazine, 2023, 14, (1), 5-9
22. Rewriting the Rules, 17 Years from the Launch of RAU Marketing Initiative Regarding New Skill Sets
    Holistic Marketing Management Journal, 2023, 13, (3), 04-10 View citations (1)
23. Romanian Competition Council Conference, November 6, 2023, at the National Military Circle, Marble Hall
    Holistic Marketing Management Journal, 2023, 13, (4), 30-31
24. Successful AmCham Panel Discussion on the occasion of the Launch of the Annual Report of the Romanian Competition Council
    Romanian Distribution Committee Magazine, 2023, 14, (2), 37-39

2022

25. Brand as an Important Source of Power, and Risk Culture in Dealing with Organization’s Most Pressing Issues
    Holistic Marketing Management Journal, 2022, 12, (4), 04-10 View citations (1)
26. Costel NEGRICEA, Rector of the Romanian-American University received a Carol Davila U.M.F. Bucharest distinction
    Romanian Distribution Committee Magazine, 2022, 13, (1), 74-76
27. Customer Experience and Uncertainty, the Phygital CX Framework, Economics and the Paradoxes of the Evolution We Are In
    Romanian Distribution Committee Magazine, 2022, 13, (1), 10-13
28. From Overcoming Adaptability Paradox to A New Dimension of Performance
    Romanian Distribution Committee Magazine, 2022, 13, (3), 10-15 View citations (1)
29. Lessons to Learn in Adapting to Market Uncertainty. Limitation of Perspective, Balance of Feedback, and Experimenting Along the Way
    Romanian Distribution Committee Magazine, 2022, 13, (4), 10-16
30. Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It
    Sustainability, 2022, 14, (3), 1-51 View citations (11)
    See also Working Paper Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It, Post-Print (2022) View citations (17) (2022)
31. Marketing Strategy to Navigate the Current Uncertain Landscape, Advancing on the Path to the Next Frontier of Resilience
    Holistic Marketing Management Journal, 2022, 12, (3), 04-07 View citations (1)
32. On the Path to a Culture Transformation in the Era of Uncertainty, Progressing by Taking Responsibility for the Journey Orchestration
    Holistic Marketing Management Journal, 2022, 12, (2), 04-09
33. Prof. Dr. Eliot SOREL, received the 2021 Romanians of Washington, DC Community Award
    Romanian Distribution Committee Magazine, 2022, 13, (1), 67-73
34. Significant contributions included in the universal dowry of products of scientific creation in the economic field. The opportunization of the concept of distribution economy. The connection between economy and culture
    Romanian Distribution Committee Magazine, 2022, 13, (2), 56-60
35. The Bucharest University of Economic Studies (ASE) has celebrated its 109th Anniversary, to mark its establishment by Royal Decree on April 6, 1913
    Romanian Distribution Committee Magazine, 2022, 13, (1), 63-66
36. Today s Biggest Problems Facing a Country, Differences Between the Economic Pessimists and Optimists, Society s Priority, and the Social Impact of Business
    Romanian Distribution Committee Magazine, 2022, 13, (2), 10-15
37. Today’s World, Living History, Conscious Experience, Institutional Response, Composable Business, Collaborative Interactions, and Fair Performance Management System
    Holistic Marketing Management Journal, 2022, 12, (1), 04-09 View citations (1)

2021

38. Business-Educational Partnership, Doing Work Better Across Time and Space, Integrating the Growth Triple Play, and Teamworking for Performance
    Romanian Distribution Committee Magazine, 2021, 12, (2), 10-13 View citations (1)
39. Digital Channels, Budgeting Decisions, and Marketing Metrics
    Holistic Marketing Management Journal, 2021, 11, (4), 04-08 View citations (1)
40. Economy of Care, Wellbeing, the Necessary Transformative Change, Human Resilience, the Virtue that Comes After Science, Compliance & Ethics
    Romanian Distribution Committee Magazine, 2021, 11, (4), 10-13 View citations (1)
41. Honoring building organizational resilience and driving value, impacting positively on society, showing respect
    Holistic Marketing Management Journal, 2021, 11, (1), 04-08 View citations (2)
42. Moving forward the frontiers of the feasible, considering marketing’s digital orchestrator role, and rethinking the marketing technology ecosystem
    Holistic Marketing Management Journal, 2021, 11, (3), 04-10 View citations (1)
43. Prioritization of the Precision-Marketing Efforts and Rigorous Brand Building, Based on Commitment to Authenticity
    Romanian Distribution Committee Magazine, 2021, 12, (4), 10-14
44. Refining the Emotional intelligence, Resilience Thinking, Ingredients of Success, a New Innovation Process, and Crisis as a Learning Experience
    Romanian Distribution Committee Magazine, 2021, 12, (3), 10-16
45. Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle
    Holistic Marketing Management Journal, 2021, 11, (2), 04-08 View citations (2)
46. Rethinking Strategic Planning for the Smart Phygital Future to Enable Resilience, Talent, Agility, and Improve Customer Experience
    Romanian Distribution Committee Magazine, 2021, 12, (1), 10-14
47. The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to the Next Normal
    The AMFITEATRU ECONOMIC journal, 2021, 23, (56), 9 View citations (1)

2020

48. Adjusting to the New Reality on the Path to the Next Normal, Connecting to Customers, and Responding Appropriately to the Current Unprecedented Crisis
    Holistic Marketing Management Journal, 2020, 10, (3), 04-08 View citations (1)
49. His Excellency Alfred H. MOSES at the Bucharest Diary. Memories of an American Ambassador Conference, February 20, 2020
    Romanian Distribution Committee Magazine, 2020, 11, (1), 54-58
50. Industry-Wide Competition and Business-Model Disruptions, Disruptive Technology and Innovation, Seeing the Menace Posed by Changes, Deeply Reflecting and Agilely Acting
    Romanian Distribution Committee Magazine, 2020, 11, (3), 10-12
51. Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing
    Holistic Marketing Management Journal, 2020, 10, (1), 36-50 View citations (1)
52. Paying Attention to the Unrevealed Slice of the Current Unprecedented Crisis: Leadership Accountability, Making Evolving the Business Models and Implementing Lean Marketing Actions
    Holistic Marketing Management Journal, 2020, 10, (2), 04-07
53. Priorities, Resources, and Working under the Current Heavy Pressures Following the Right Protocols. Solidarity and Empathy
    Romanian Distribution Committee Magazine, 2020, 11, (1), 10-15 View citations (1)
54. Putting Radical Marketing into Practice Immediately, Keeping Agile and Adaptable
    Holistic Marketing Management Journal, 2020, 10, (2), 32-43
55. Restarting the internal processes of the company’s receptive ecosystem, and managing complexity by better impacting organization based on the humanocratic management model
    Holistic Marketing Management Journal, 2020, 10, (4), 04-07 View citations (1)
56. Retailers current reflecting and learning from challenges
    Romanian Distribution Committee Magazine, 2020, 11, (2), 59-75
57. Retailers under Pressure of Faster Adaptation to the New Marketing Environment
    Romanian Distribution Committee Magazine, 2020, 11, (1), 35-45
58. The Future of Marketing Management and Accurately Understanding the News Impacting the Business, Resetting our Guiding Values
    Holistic Marketing Management Journal, 2020, 10, (1), 04-10
59. To Make the First Step in the Necessary New Journey, Harmonizing Efficiency and Resiliency and Not Only
    Romanian Distribution Committee Magazine, 2020, 11, (2), 10-14 View citations (1)

2019

60. Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value
    Holistic Marketing Management Journal, 2019, 9, (4), 28-38
61. Consumer Welfare, Neuromarketing, Shopping, Wellbeing and Experiential Advantage. Valuing Happiness and Balancing Doing and Possessing
    Romanian Distribution Committee Magazine, 2019, 10, (1), 12-18
62. Human Capital, Reskilling, Learning culture, and Microlearning
    Holistic Marketing Management Journal, 2019, 9, (3), 04-06
63. Marketing’s Re-innovation in Terms of Will and Skill
    Holistic Marketing Management Journal, 2019, 9, (3), 28-43
64. Modern Marketing within the Context of the Significant Disruption, and Marketers’ Future Challenges including CX Success
    Holistic Marketing Management Journal, 2019, 9, (2), 04-09
65. Modern Marketing, CX, CRM, Customer Trust and Identity
    Holistic Marketing Management Journal, 2019, 9, (1), 42-55
66. Moving to a New Collaborative Perspective and Way of Thinking, Synchronizing Technology with Innovation and Employees: Culture, Learning and Wellbeing, Elevating Socialization
    Romanian Distribution Committee Magazine, 2019, 10, (4), 10-15
67. New Technologies, Shopping Evolution, and the Next Retail Revolution
    Romanian Distribution Committee Magazine, 2019, 10, (4), 35-45
68. Retailers Current Topics in Discussion
    Romanian Distribution Committee Magazine, 2019, 10, (1), 38-46
69. Retailers Imperative of Ensuring Millennials Engaging and Relevant Brands Customer Journeys
    Romanian Distribution Committee Magazine, 2019, 10, (3), 10-14
70. Retailers Reinvention in Harmony with the Shopping Tendencies
    Romanian Distribution Committee Magazine, 2019, 10, (2), 36-46 View citations (2)
71. Retailers Struggling to Adapt to the Changing Consumer
    Romanian Distribution Committee Magazine, 2019, 10, (3), 35-47
72. Romanian Nation Branding New Moment of Reference, the Challenge of Creating Social and Economic Value, and Improving Social Constructs and Paradigms
    Holistic Marketing Management Journal, 2019, 9, (4), 04-07
73. The Real Need of Being Equipped with Food and Nutrition Education
    Holistic Marketing Management Journal, 2019, 9, (1), 04-09 View citations (1)
74. The future of marketing. Enabling personalization and focusing on the content experience at scale
    Holistic Marketing Management Journal, 2019, 9, (2), 26-37
75. Understanding Emotions Quick and Easy, Emotions which Can Make All of Us Vulnerable. Emotion and Knowledge
    Romanian Distribution Committee Magazine, 2019, 10, (2), 10-13

2018

76. An increase of marketers’ focus on insight and action, adequately approaching the marketing stack
    Holistic Marketing Management Journal, 2018, 8, (4), 23-32
77. Artificial Intelligence, Institutional-Spiritual Reconstruction and Lessons Learned from Progressive Brands
    Romanian Distribution Committee Magazine, 2018, 9, (3), 12-15 View citations (1)
78. Brands and Emotionally Connected Customers in an Omni Channel World
    Romanian Distribution Committee Magazine, 2018, 9, (2), 12-14
79. CMOs’ strategic empowerment by effectively managing customer feedback
    Holistic Marketing Management Journal, 2018, 8, (2), 17-25
80. Competing on CX in the Digital Age by Working Deep, Focusing on Valuable Digital Activities and a Digital Culture Strategy specific to the Human-Machine Partnership
    Holistic Marketing Management Journal, 2018, 8, (4), 04-06 View citations (1)
81. Conversational Commerce, New Marketing Tactics, CX, Loyalty and Emotions
    Romanian Distribution Committee Magazine, 2018, 9, (1), 30-39
82. Developing Marketing Capabilities by Mapping Customer Journey and Employer Journey, Considering the Blurring of Boundaries between Marketing, Technology and Management
    Holistic Marketing Management Journal, 2018, 8, (1), 22-44
83. Direct-To-Consumer (DTC) Marketing Redivivus. Lessons to Learn for CMOs from DTC Companies
    Holistic Marketing Management Journal, 2018, 8, (1), 04-07
84. Driving Competitive Advantage for Supply Chains by Delivering Relevant and Personal Customer Engagement
    Romanian Distribution Committee Magazine, 2018, 9, (4), 31-44
85. Innovation, Work Culture, Internet platforms, AI and the Pressing Threats to Globally and Domestically Economic Growth
    Romanian Distribution Committee Magazine, 2018, 9, (4), 12-15
86. Leadership in the Era of the Agile Revolution. Driving Transformational Change: Awareness, Acceptance and Progress
    Holistic Marketing Management Journal, 2018, 8, (3), 04-07
87. New Challenges for CMOs while Embarking on the Growth Journey
    Holistic Marketing Management Journal, 2018, 8, (3), 16-25
88. Re-engineering marketing in the digital age
    Holistic Marketing Management Journal, 2018, 8, (2), 04-06
89. Retail digital marketing strategies
    Romanian Distribution Committee Magazine, 2018, 9, (2), 30-40
90. Retailers Technology Investments, Behavioral economics, Psychographic Profiling and the Paradox of the New Technology
    Romanian Distribution Committee Magazine, 2018, 9, (1), 12-13 View citations (1)
91. The Future of Retail Impacted by the Smart Phygital Era
    Romanian Distribution Committee Magazine, 2018, 9, (3), 34-46 View citations (2)
92. The Impact of an Improved Smartphone App’s User Experience on the Mobile Customer Journey on the Romanian Market
    PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, 2018, 1, (1), 579-588 View citations (1)

2017

93. CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing
    Holistic Marketing Management Journal, 2017, 7, (1), 18-31
94. CMOs at the confluence of AI, CX, and Growth
    Holistic Marketing Management Journal, 2017, 7, (4), 37-48 View citations (1)
95. Competing in today s challenging retail environment
    Romanian Distribution Committee Magazine, 2017, 8, (3), 30-35
96. Competing, Connecting, and Winning in Today s Distribution and Merchandising
    Romanian Distribution Committee Magazine, 2017, 8, (4), 30-39
97. Distribution and the New Retail Imperative
    Romanian Distribution Committee Magazine, 2017, 8, (2), 24-28
98. Employee experience, learning while executing, working on the organization s health, and contributing to company s innovation engine
    Romanian Distribution Committee Magazine, 2017, 8, (3), 12-15
99. Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania
    The AMFITEATRU ECONOMIC journal, 2017, 19, (45), 528 View citations (8)
100. From Keynes s Predictions to the Second Economy and Chief Wellbeing Officer, Adequately Managing the New Distributive Era
     Romanian Distribution Committee Magazine, 2017, 8, (4), 12-13
101. Looking at Trends and Designing a Next-Generation Operating Model Putting CX Reshaped by Digital at the Heart of It
     Romanian Distribution Committee Magazine, 2017, 8, (1), 08-09
102. Marketing Organization in the Digital Age, the Engagement Gap, Digital Investments, AI, and CLV’s Role
     Holistic Marketing Management Journal, 2017, 7, (3), 04-06
103. Marketing’s Renaissance by Committing to Improve CX
     Holistic Marketing Management Journal, 2017, 7, (3), 30-47
104. Marketing’s progress beyond its heritage functions: New Marketing, New CMO, and the Revenue Potential
     Holistic Marketing Management Journal, 2017, 7, (2), 18-28
105. Retail revolution and the always connected consumers
     Romanian Distribution Committee Magazine, 2017, 8, (1), 24-30
106. Services Marketing in the Era of Disruption and Digital Transformation
     Romanian Economic Business Review, 2017, 12, (4), 7-26 View citations (2)
107. Strategic Thinking, Value Creation, Ecosystem Revolution, Growth Strategies, CX Value Chain and CX Policies
     Romanian Distribution Committee Magazine, 2017, 8, (2), 08-11
108. Telling the Truth about the Difference Made by Data and Analytics, Bridging the Gap between the Marketing and Technology, and Improving Data-Driven Results
     Holistic Marketing Management Journal, 2017, 7, (2), 04-06
109. The Research of the Organizational Culture in Romania
     Holistic Marketing Management Journal, 2017, 7, (1), 04-06
110. Understanding Emotion and Connecting It to the Brand, and the Brand to Results
     Holistic Marketing Management Journal, 2017, 7, (4), 04-09 View citations (1)

2016

111. A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era
     Holistic Marketing Management Journal, 2016, 6, (4), 16-27
112. Developing “Customer Engagement” Construct University
     Holistic Marketing Management Journal, 2016, 6, (2), 04-05
113. If the Founder gave us the “text” (1991-2008), now it’s time to supply the “commentary” on it with friends and the academic family
     Holistic Marketing Management Journal, 2016, 6, (1), 05-09 View citations (1)
114. Innovative Organization, Design Thinking, and the Customer s End-to-End Experience
     Romanian Distribution Committee Magazine, 2016, 7, (1), 08-09
115. Learning from Marketing and Sales Practice
     Romanian Distribution Committee Magazine, 2016, 7, (3), 08-09
116. Marketers’ Wisdom in Delivering What Customers Want
     Holistic Marketing Management Journal, 2016, 6, (3), 04-06
117. Marketing planning methodology, organizing for marketing transformation, and ensuring relevance and consistency for customers, while understanding emotional nuance
     Holistic Marketing Management Journal, 2016, 6, (4), 04-07
118. New Challenges for B2B Marketers
     Holistic Marketing Management Journal, 2016, 6, (2), 15-23
119. Retail in the era of Omni channel marketing
     Romanian Distribution Committee Magazine, 2016, 7, (4), 24-30
120. Setting up the Right Organizational Support so as to Offer Consumers the Right Time, the Right content, and the Right Experience
     Romanian Distribution Committee Magazine, 2016, 7, (4), 08-09
121. The Challenge of a Truly Omni Channel Approach for Retailers
     Romanian Distribution Committee Magazine, 2016, 7, (2), 26-31
122. The latest issue of our partner journal, „Marketing Science and Inspirations”, Vol. XI, 2016, Number 1, Comenius University in Bratislava, Slovakia
     Holistic Marketing Management Journal, 2016, 6, (2), 29-31
123. The practice of marketing under the pressure of continuously updating the marketing capabilities platform
     Holistic Marketing Management Journal, 2016, 6, (3), 27-41
124. The retail market under the pressure of the technological change
     Romanian Distribution Committee Magazine, 2016, 7, (3), 26-37
125. Understanding what is expected, prioritizing activities, delivering on the promise, and adapting to the future by reskilling
     Romanian Distribution Committee Magazine, 2016, 7, (2), 8-10

2015

126. AFER General Assembly and ONEF 2015, Section: Marketing. “ONEF me”–a Benchmark for Student Engagement
     Holistic Marketing Management Journal, 2015, 5, (2), 04-10
127. At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management
     Holistic Marketing Management Journal, 2015, 5, (2), 21-29 View citations (1)
128. Challenges of the modern retail trade
     Romanian Distribution Committee Magazine, 2015, 6, (4), 30-37
129. European Retail Academy (ERA) at its 10th Anniversary
     Romanian Distribution Committee Magazine, 2015, 6, (1), 46-49
130. Expo Milano 2015, TUTTOFOOD 2015, and SHOP 2015
     Romanian Distribution Committee Magazine, 2015, 6, (1), 18-35 View citations (2)
131. Investing for the future, and getting real value on the basis of a long-term road map
     Romanian Distribution Committee Magazine, 2015, 6, (2), 08-09
132. Looking Ahead to the 25th Anniversary of the Romanian-American University
     Holistic Marketing Management Journal, 2015, 5, (4), 04-06
133. Management, a Hard Job Filled with Complexity, Doing What Your Mission Is and Improving the Customer Experience
     Holistic Marketing Management Journal, 2015, 5, (3), 04-06
134. Marketers, challenged to prove their new skills within the context of the actual trends
     Holistic Marketing Management Journal, 2015, 5, (4), 28-35
135. Marketing as a center of constant improvement and change
     Holistic Marketing Management Journal, 2015, 5, (1), 30-39 View citations (1)
136. Promoting the proper high quality educational media in the era of the Chief Executive Student
     Holistic Marketing Management Journal, 2015, 5, (1), 04-05
137. Retailers: Facing the disruption of the traditional ways of doing business
     Romanian Distribution Committee Magazine, 2015, 6, (3), 20-23
138. Rethinking the Business by Ensuring Marketing Transformation
     Holistic Marketing Management Journal, 2015, 5, (3), 13-19 View citations (1)
139. Road Map for the Store of the Future, World Premiere, May 4, 2015, at SHOP 2015, Expo Milano 2015
     Romanian Distribution Committee Magazine, 2015, 6, (2), 36-45 View citations (1)
140. The Latest Issue of our Partner Journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia
     Holistic Marketing Management Journal, 2015, 5, (3), 42-43
     Also in Holistic Marketing Management Journal, 2015, 5, (2), 38-39 (2015)
     Holistic Marketing Management Journal, 2014, 4, (3), 48-49 (2014)
141. The Magic of Growth, the New Business Models Offered by the Crowdsourcing Economy and Building Trusted Innovation
     Romanian Distribution Committee Magazine, 2015, 6, (4), 08-09
142. The challenge of mastering the art of changing quickly, the practice of search marketing and staying in sync with customer s ever changing life stages
     Romanian Distribution Committee Magazine, 2015, 6, (3), 08-09
143. Uberization, fleeting innovation, and the reality of the pleasure purchase
     Romanian Distribution Committee Magazine, 2015, 6, (1), 06-08
144. Vasile STANESCU: Our world has entered a new temporality
     Romanian Distribution Committee Magazine, 2015, 6, (4), 42-45 View citations (1)
145. WPA 2015 Bucharest, a love of humanity, by emphasizing on the basic values of solidarity and reciprocity
     Romanian Distribution Committee Magazine, 2015, 6, (2), 54-57

2014

146. A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014
     Holistic Marketing Management Journal, 2014, 4, (4), 05-14 View citations (1)
147. Art Therapy and Alternative Medicine with Prof. Dr. Bernd Hallier and Marie-Christin Hallier
     Romanian Distribution Committee Magazine, 2014, 5, (4), 20-23
148. Customers, Companies' Allies in Co-creating Value with the Support of Digital Technology and Marketers Want of Greater Levels of Integration in Their Digital Marketing Suite
     Holistic Marketing Management Journal, 2014, 4, (2), 05-08
149. Distribution, the challenge of the super agility
     Romanian Distribution Committee Magazine, 2014, 5, (3), 18-25
150. Editorial The launching ceremony of AFER’s Volume “Pages from the Romanian Economic Higher Education History, 1843-2013” at the Romanian-American University
     Holistic Marketing Management Journal, 2014, 4, (3), 00-05
151. Education and Communications within the Circular Economy, the Internet of Things, and the Third Industrial Revolution. Challenges ahead the Competency based Education Model
     Romanian Distribution Committee Magazine, 2014, 5, (1), 06-11 View citations (2)
152. Empowering People in the New Age of Image and Information
     Romanian Distribution Committee Magazine, 2014, 5, (4), 06-07
153. Hall of Fame of the European Retail Academy
     Romanian Distribution Committee Magazine, 2014, 5, (4), 28-31
154. Knowing and trusting each other’s know-how in spending time in an intelligent manner, becoming more innovative in managing change
     Holistic Marketing Management Journal, 2014, 4, (1), 05-06
155. Looking forward to meeting the challenges of an assessment of regulatory constraints on competition in three key sectors
     Romanian Distribution Committee Magazine, 2014, 5, (3), 06-09
156. MARKETING’ S CONTINUOUS RISE AND SHINE
     Holistic Marketing Management Journal, 2014, 4, (3), 06-25 View citations (1)
157. Professional Readers Challenged Again by Prof. Dr. Bernd Hallier with "Food Waste Management"
     Holistic Marketing Management Journal, 2014, 4, (4), 28-31
158. The Significance of Teamwork Governed by Values and Principles
     Romanian Distribution Committee Magazine, 2014, 5, (2), 07-09
159. The latest issue of our partner journal, Marketing Science and Inspirations
     Holistic Marketing Management Journal, 2014, 4, (4), 35-36
160. The venerable Professor BENIAMIN COTIGARU passed away
     Holistic Marketing Management Journal, 2014, 4, (4), 37-49
161. What we want readers to remember from this HMM reading experience
     Holistic Marketing Management Journal, 2014, 4, (4), 04-04

2013

162. Editorial: Broadening our thinking, understanding the need of studying situations in a holistic way, and the innovative project management as a true proper way of managing change
     Holistic Marketing Management Journal, 2013, 3, (3), 05-06
163. Editorial: Holistic Marketing Managers convicted to bringing data quality expertise, while spending and measuring the return of marketing investment in both, the physical and the second economy
     Holistic Marketing Management Journal, 2013, 3, (1), 05-07
164. Editorial: If the art of creating the brand can do better, could we all in the global community do better?
     Romanian Distribution Committee Magazine, 2013, 4, (3), 00-03
165. Editorial: The Capital City of Romania, Bucharest, a Proper Place for Sharing Ideas on Competition Policy and Creating Shared Value within the Strong Commitment of Promoting the Competition Culture
     Romanian Distribution Committee Magazine, 2013, 4, (2), 06-11
166. On the Path to Greater Trust While Going Through a Major Transformation
     Romanian Distribution Committee Magazine, 2013, 4, (4), 00-03
167. The month of March 2013 in Romania, and the imperative of the “fight†to correlated unfolding of understanding and action of the evolution in society and nature
     Romanian Distribution Committee Magazine, 2013, 4, (1), 03-07

2012

168. A NEW BOOK OF PROF. DR. BERND HALLIER is already challenging the Professional Readers: FROM CRISIS TO COMPETENCE ( European Retail Academy, ORGAINVENT GmbH)
     Holistic Marketing Management Journal, 2012, 2, (1), 46-47
169. Editorial: Facing a paradigm shift, by choosing to fight against displacing human values,against the order out of the truth
     Romanian Distribution Committee Magazine, 2012, 3, (1), 01-02
170. Editorial: In a time of deepening crisis, remaining in the game for customers thanks to the relationship culture necessary to the resilient organization
     Holistic Marketing Management Journal, 2012, 2, (2), 04-06
171. Editorial: Managing change by changing management: Facing the challenge of making management more adaptable, innovative, inspiring, and accountable
     Holistic Marketing Management Journal, 2012, 2, (1), 04-05 View citations (1)
172. Editorial: Refusing to be passive recipients as customers and striving to contribute to the courageous map of this new world of consumer space by encouraging authentic partners in great tasks of transformation
     Romanian Distribution Committee Magazine, 2012, 3, (2), 01-03
173. Editorial: SANABUNA International Congress, a good team work to inspire to action, and win-win-win
     Romanian Distribution Committee Magazine, 2012, 3, (4), 01-02
174. Editorial: The organizational health, the emotional memory of the organization, the positive associations of CRM capabilities, and the desired change to drive organizational performance
     Holistic Marketing Management Journal, 2012, 2, (3), 04-05
175. Health Value for Sustainable Development, a Real Challenge
     Romanian Distribution Committee Magazine, 2012, 3, (4), 03-13 View citations (1)
176. More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Valahia University of Targoviste
     Romanian Distribution Committee Magazine, 2012, 3, (3), 01-04
     Also in Romanian Distribution Committee Magazine, 2012, 3, (2), 38-46 (2012)
177. Professor Radu Titus MARINESCU, a true provider of vision and direction for his students through excellent teaching and support, and promoter of community engagement, of public-private partnerships, and lifelong learning, serving both, as a Teacher, and as an ambassador of his hometown Buftea
     Romanian Distribution Committee Magazine, 2012, 3, (1), 14-18
178. Waiting for the third spring, by considering all related interactions with customer that make up the customer experience and expanding our role in leading this customer experience
     Holistic Marketing Management Journal, 2012, 2, (4), 04-05

2011

179. A BRAND, Professor MOISÄ‚ ALTÄ‚R and the ecosystem of professional conversation as the expression of the intelligent management
     Romanian Distribution Committee Magazine, 2011, 2, (3), 22-29
180. Editorial: A very special event, Dies Anniversarius - 20 Years Anniversary of the Romanian-American University
     Holistic Marketing Management Journal, 2011, 1, (2), 03-04
181. Editorial: Asuming the responsibility for upholding the shared goal of quality higher education. The policy of hope and faith in the future
     Romanian Distribution Committee Magazine, 2011, 2, (4), 01-03
182. Editorial: Contributing to reinventing management for the 21st century, by building our holistic story of realizing holistic marketing and developing a position guided by customer insights
     Holistic Marketing Management Journal, 2011, 1, (1), 03-04
183. Editorial: From the challenge of ensuring the interface with the structure of capitalist economy to doing meaningful stuff that matters the most, to people, society, and the future
     Romanian Distribution Committee Magazine, 2011, 2, (3), 01-06 View citations (2)
184. Editorial: How rich together are we today?
     Romanian Distribution Committee Magazine, 2011, 2, (1), 00-01
185. Editorial: Marketing accountability, critical dimensions of the new marketing organization, quality higher education and understanding the communication of new knowledge
     Holistic Marketing Management Journal, 2011, 1, (4), 04-05
186. Editorial:Designing a holistic marketing management framework for application
     Holistic Marketing Management Journal, 2011, 1, (3), 04-05
187. HOW TO KEEP LOYAL RELATIONSHIPS WITH SERVICE CUSTOMERS USING HOLISTIC MARKETING
     Holistic Marketing Management Journal, 2011, 1, (1), 27-32 View citations (1)
188. LAUDATIO
     Holistic Marketing Management Journal, 2011, 1, (2), 29-30
     Also in Holistic Marketing Management Journal, 2011, 1, (1), 21-23 (2011)

2010

189. Achieving Excellence through Memorable Traveler Experience and Challenges,Opportunities and Solutions for Romanian Travel and Hospitality Industry
     Romanian Journal of Economics, 2010, 30, (1(39)), 52-75 View citations (1)
190. Editorial: An invitation to maturing interdisciplinary dialogue and to becoming architects of conversations generating responsible action
     Romanian Distribution Committee Magazine, 2010, 1, (1), 01-03 View citations (1)
191. Editorial: Being under the pressure, lets return to knowledge for understanding and assuming the integrative thinking management style
     Romanian Distribution Committee Magazine, 2010, 1, (2), 5-8
192. Facing the challenges of the distribution process through interactive information exchange and innovation
     Romanian Distribution Committee Magazine, 2010, 1, (1), 79-83
193. The actuality of a message of Prof. Dr. Bernd HALLIER
     Romanian Distribution Committee Magazine, 2010, 1, (1), 42-43

2009

194. CONFIDENCE CRISIS AND EXITING NAIVE REALISM THROUGH INTEGRATIVE THINKING
     Romanian Economic Business Review, 2009, 4, (2), 45-58 View citations (2)

2008

195. Distribution in Romania at the shelf supremacy’s moment of truth: competition and cooperation
     The AMFITEATRU ECONOMIC journal, 2008, 10, (24), 9-25 View citations (3)
196. ETHICS, THE ACTUAL STAKE OF RESTRUCTURING THE TRADE RELATIONS
     The AMFITEATRU ECONOMIC journal, 2008, 10, (23), 20-29

2006

197. A marketing reality and its implications
     Romanian Economic Business Review, 2006, 1, (3), 54-62