Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value

Theodor Purcarea

Holistic Marketing Management Journal, 2019, vol. 9, issue 4, 28-38

Abstract: We are witnessing significant CMO predictions, while approaching new marketing and sales strategies, AI and analytics, event marketing and so on. Marketers are under a true pressure of optimizing sales approach, taking initiative, and delivering products and experiences which are the most relevant to a consumer first, blending the physical and digital worlds. There is a real challenge of updating CMO’s responsibilities, while looking at customer success as key differentiator for a brand focused on continuously improved CX, holistically thinking about the customer journey, while considering perceptions, recession, ecosystems, digital platforms, revenue marketing engine, and customer-centered action.

Keywords: Marketing and Sales; CMO Responsibilities; Greater CX; Customer Success; Value (search for similar items in EconPapers)
JEL-codes: L86 M31 M37 M38 O33 (search for similar items in EconPapers)
Date: 2019
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