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Driving Competitive Advantage for Supply Chains by Delivering Relevant and Personal Customer Engagement

Theodor Purcarea

Romanian Distribution Committee Magazine, 2018, vol. 9, issue 4, 31-44

Abstract: Businesses are moving forward in a strategic way from the future value chain project to the next-generation supply chain, to AI and blockchain driving competitive advantage for supply chains. There are important decisions to make within the next-generation digital supply chain and the next-generation CX, reimagining CX. And while struggling to deliver value to the business in full proactive CX revolution, there is a real need to consider key smart CX trends which are matching or competitive to an adequate AI strategy, benefitting from new waves of innovation in AI which is continuing to revolutionize CX.

Keywords: Next-Generation Supply Chain; Next-Generation Digital Supply Chain; Next-Generation CX; AI; Blockchain; Smart CX trends (search for similar items in EconPapers)
JEL-codes: L81 L86 M31 Q55 (search for similar items in EconPapers)
Date: 2018
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