The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to the Next Normal

Theodor Purcarea, Valeriu Ioan-Franc, Stefan-Alexandru Ionescu and Ioan Matei Purcarea
Additional contact information
Stefan-Alexandru Ionescu: Romanian-American University, Bucharest, Romania
Ioan Matei Purcarea: Romanian-American University, Bucharest, Romania
Authors registered in the RePEc Author Service: Ioan-Matei Purcarea

The AMFITEATRU ECONOMIC journal, 2021, vol. 23, issue 56, 9

Abstract: The purpose of this paper is to investigate the impact of the use of Artificial Intelligence in retail on buying and consumer behavior, better understanding how consumers perceive Artificial Intelligence on the path to the Next Normal. The consumer-technology partnership is confirming the reinvention of the retail organizations, retailers’ advancement on this path involving acting on the new patterns and behaviors by considering the new technology adoption within the context of COVID-19. Based on a comprehensive literature review on the impact of Artificial Intelligence in retail a quantitative research design was employed to demonstrate the nature of linkage between this impact and consumers’ perceptions of Artificial Intelligence. The data collection was performed through survey conducted in a supermarket chain in Romania, consumers’ perceptions of Artificial Intelligence being considered a central metric for assessing the successful use of Artificial Intelligence-enabled interactions within the context of the offline-online convergence confirmed by the Store of the Future, and consumers’ use of mobile phones in their Omni channel shopping journey. The present research, whose results were validated, offers retailers deep consumer insights with regard to the buying and consumer behavior change in Romania on the path to the Next Normal.

Keywords: artificial intelligence; retail; buying and consumer behaviour; consumers’ perceptions of artificial intelligence; store of the future; next normal (search for similar items in EconPapers)
JEL-codes: D12 L81 M31 O33 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.amfiteatrueconomic.ro/temp/Article_2976.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aes:amfeco:v:23:y:2021:i:56:p:9

Access Statistics for this article

More articles in The AMFITEATRU ECONOMIC journal from Academy of Economic Studies - Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Valentin Dumitru ().