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Rethinking the Business by Ensuring Marketing Transformation

Theodor Purcarea

Holistic Marketing Management Journal, 2015, vol. 5, issue 3, 13-19

Abstract: In full holiday rush marketers are turning their attention to start looking at how they can optimize their company’s marketing plans for the end of year holidays, considering the signal given by the midyear sales. There is a real need for rethinking the businesses in another way in the era of the “Nonstop Customer” by acting at the same pace as consumers act now and putting a greater emphasis on personalization and relevance. By providing valuable information, marketing can have a direct impact on revenue generation. It is also important to know the secret behind successful B2B marketing, better understanding the real value of “Account-based marketing”, reinventing the marketing department of a B2B organization by achieving a tangible transformation and delivering the types of insights that the market wants, better understanding of the relevance and role of CMOs in the C-Suite under the pressure of data and measurement, preparing for the next era in marketing while understanding that the game changer for marketing transformation is the reciprocity of value equation.

Keywords: Midyear sales; Switching economy; Nonstop customer; Transformational inbound marketing; Account-based marketing; Reciprocity of value equation (search for similar items in EconPapers)
JEL-codes: M31 M15 D83 (search for similar items in EconPapers)
Date: 2015
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