Editorial: Broadening our thinking, understanding the need of studying situations in a holistic way, and the innovative project management as a true proper way of managing change

Theodor Purcarea

Holistic Marketing Management Journal, 2013, vol. 3, issue 3, 05-06

Abstract: Some time ago we argued that the real problem today is to focus (conventional wisdom)1 on the good things, as goals you must achieve by caring about the economic and social outcomes of your actions, while surviving this actual deepening crisis and remaining still in the game for your customers, for this being necessary to have the right journey approach that will allow a valuable perspective on the steps to take if things don’t work out as you planned.

Date: 2013
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