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Retail revolution and the always connected consumers

Theodor Purcarea

Romanian Distribution Committee Magazine, 2017, vol. 8, issue 1, 24-30

Abstract: Today there are significant priorities for retailers facing both customers’ more pressing expectations and their unmet buyer journey needs, retailers being forced to constantly innovate in providing a better shopping experience, faster adopting digital strategies while giving their customers a strong sense of value within the context of trying to choose the best experience of the digital and brick-and-mortar environment. Both retailers and consumers can today instantly connect and share information, and retail and ecommerce events are bringing new ideas and open new opportunities, including on the Romanian market.

Keywords: Retail priorities and challenges; Retail revolution; Omni channel retailing (search for similar items in EconPapers)
JEL-codes: L81 L86 M31 Q55 (search for similar items in EconPapers)
Date: 2017
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