Telling the Truth about the Difference Made by Data and Analytics, Bridging the Gap between the Marketing and Technology, and Improving Data-Driven Results
Holistic Marketing Management Journal, 2017, vol. 7, issue 2, 04-06
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:7:y:2017:i:2:p:04-06
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