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Competing in today’s challenging retail environment

Theodor Purcarea

Romanian Distribution Committee Magazine, 2017, vol. 8, issue 3, 30-35

Abstract: We are witnessing that the physical retail industry is changed by digital retail and the pervasiveness of smartphones, being under the pressure of integrating physical and digital, of bringing continuously in-store innovation, of investing in CX and Omni channel efforts. Retailers must give more attention to the entire shopper journey, adequately matching their customers’ expectations across key areas, considering the newest solutions while looking at preferences and shopping habits, learning from Walmart’s ecommerce moves, having a customer-centric approach and innovating accordingly, and the last but not the least gaining and strengthening the necessary organizational commitment.

Keywords: In-store and digital experience; Physical and digital integration; Brick and mortar stores’strengths; Store’s 4th dimension; Shopper journey; AI solutions; CX; Omni channel (search for similar items in EconPapers)
JEL-codes: L81 L86 M31 Q55 (search for similar items in EconPapers)
Date: 2017
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