Marketers, challenged to prove their new skills within the context of the actual trends
Holistic Marketing Management Journal, 2015, vol. 5, issue 4, 28-35
Marketers are today more focused on driving business growth, pursuing with diligence the essence of being customer-focused, connecting with the customer with commitment and research in focusing on its values and priorities, remaining relevant to existing customers and also introducing marketers’ company to new customers by developing values-based personas. They must prove their new skills within the context of the actual well-known trends, understanding better the need of interacting with customers on a one-to-one basis on social media, and the direct link between customer experience and profitability. As customers want something authentic, B2B marketing leaders must invest in the next big thing, which is Advocate Marketing that amplifies word of mouth recommendations. And as the volume of available data will continue to grow, marketers also need to integrate technology, people, and practices to help take advantage of the wealth of data available today. They are really challenged to create unbreakable bonds between their brands and customers, while keeping in mind the impact of the customers’ last, best interaction with a brand.
Keywords: Business growth; Mobile marketing; Social interaction; Advocate Marketing (search for similar items in EconPapers)
JEL-codes: M31 M37 D83 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:5:y:2015:i:4:p:28-35
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