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Retailers under Pressure of Faster Adaptation to the New Marketing Environment

Theodor Purcarea

Romanian Distribution Committee Magazine, 2020, vol. 11, issue 1, 35-45

Abstract: We are witnessing new trends in retail and shopping, health pressures, social distancing and self-isolation within the current pandemic challenge. Patience has new dimensions and retailers are challenged to ensure that consumers feel in control of their new CX. There is a real need of adequately communicating, avoiding misinformation, and living together as a society. The new marketing environment is putting consistent pressure on retailers to better understand the new risks and to take the necessary actions accordingly.

Keywords: New Trends in Retail and Shopping; Health Pressures; Pandemic Challenge; New CX; New Risks; Supply Chain (search for similar items in EconPapers)
JEL-codes: L81 L86 M31 Q55 (search for similar items in EconPapers)
Date: 2020
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