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The latest issue of our partner journal, „Marketing Science and Inspirations”, Vol. XI, 2016, Number 1, Comenius University in Bratislava, Slovakia

Theodor Purcarea

Holistic Marketing Management Journal, 2016, vol. 6, issue 2, 29-31

Keywords: B2B Marketing; B2B Buyer’s Journey; Segmentation; Personalization; Marketing and Sales Alignment (search for similar items in EconPapers)
JEL-codes: Y30 (search for similar items in EconPapers)
Date: 2016
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