Marketing as a center of constant improvement and change
Holistic Marketing Management Journal, 2015, vol. 5, issue 1, 30-39
Keywords: Marketing Techniques; Marketing Department; Marketing Predictions; Brand Tone of Voice (search for similar items in EconPapers)
JEL-codes: M31 M15 D83 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:5:y:2015:i:1:p:30-39
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