New Technologies, Shopping Evolution, and the Next Retail Revolution
Romanian Distribution Committee Magazine, 2019, vol. 10, issue 4, 35-45
We are witnessing a true retail world’s effervescence within the challenges retailers are facing, struggling to keep up with trends and meanings, including the continuously reshaped consumer behavior. It is worth seeing what 2020 will represent on the most competitive market, U.S., within the context in which consumers’ disloyalty reached historic levels, and brand engagement will be transformed by A/VR technology. And as the competition between Walmart and Amazon is continuing at a new level, looking at the back to basics approach of Walmart’s Intelligent Retail Lab is really helpful. There is always a need for a better understanding of the store of the future as a brand story, the use of AI, and what shoppers want from retailers.
Keywords: Retail world’s effervescence; New technologies; Shopping evolution; Retail reimagined (search for similar items in EconPapers)
JEL-codes: L81 L86 M31 Q55 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:rdc:journl:v:10:y:2019:i:4:p:35-45
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