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The Future of Retail Impacted by the Smart Phygital Era

Theodor Purcarea

Romanian Distribution Committee Magazine, 2018, vol. 9, issue 3, 34-46

Abstract: Smartphones’ role in improving the retail customer experience is rising within the constant disruption and transformation. The need for harmonizing the digital environment with the in-store environment is clearly recognized within retailers’ struggling of adapting to the new reality and to improve the shopping experience, blending digital experiences with physical ones, keeping up with major mutations, having adequate insights from the analysis of data, and ensuring this way the retail renaissance, including by considering mobile and artificial intelligence as disruptive forces in retail. The last but not the least, retailers need to take into account the renewed interest in retail apps.

Keywords: Retail Renaissance; Shopping Experience; Customers Data; Smart Phygital; Mobile Marketing Trends (search for similar items in EconPapers)
JEL-codes: L81 L86 M31 Q55 (search for similar items in EconPapers)
Date: 2018
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