Editorial: Managing change by changing management: Facing the challenge of making management more adaptable, innovative, inspiring, and accountable

Theodor Purcarea

Holistic Marketing Management Journal, 2012, vol. 2, issue 1, 04-05

Abstract: The key-factor in profitability of the small and medium enterprises based on knowledge is the intellectual capital and non-corporal actives of those. The empirical formers studies confirm that the intellectual capital has a great impact to the performances of the small and medium enterprises based on knowledge. The aim of this article is to exam the inter-relations and inter-actions between the components of the intellectual capital and the non-corporal actives in the process of evaluation the performances of the enterprises based on knowledge that is a competitive sustainable advantage. These are basic for help the decisions of the management o allocate resources and the decision of the investors regarding the correlation between value and price.

Date: 2012
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