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Digital marketing, addressability and time, the new currency for CMOs

Costel Negricea () and Ioan-Matei Purcarea ()

Holistic Marketing Management Journal, 2015, vol. 5, issue 2, 15-20

Abstract: We are looking through the window of the digital age, trying to connect talent with opportunity. We observe the rapidly growing digital marketplaces of the new “gig economy”, questioning if it’s time for a new definition of employee. There are already new digital tools and new ways to drive change. It is important to identify the most useful information when researching digital marketing solutions, and to understand what is happening at the confluence between humans and technology, considering the marketing technologists’ ability to link different technologies. Marketers need to master the connected customer relationship management with the help of a new synergy of capabilities, process and skills, making the digital dialogue more strategic and helping the organization evolve.

Keywords: Digital Age; Digital Hives; Digital Marketing Solutions; Addressability (search for similar items in EconPapers)
JEL-codes: L81 L86 M15 M31 O33 (search for similar items in EconPapers)
Date: 2015
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