Details about Iliuță Costel Negricea (Iliuta Costel Negricea)

Access statistics for papers by Iliuță Costel Negricea.

Last updated 2022-10-14. Update your information in the RePEc Author Service.

Short-id: pne184

Journal Articles

2021

1. Leadership in the new era of human-machine relationships, cultural architecture through digital marketing
   Holistic Marketing Management Journal, 2021, 11, (2), 44-47

2020

2. Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News
   Holistic Marketing Management Journal, 2020, 10, (1), 11-26 View citations (1)
3. How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools
   The AMFITEATRU ECONOMIC journal, 2020, 22, (54), 412 View citations (2)
4. The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication
   Holistic Marketing Management Journal, 2020, 10, (2), 08-20 View citations (1)

2019

5. Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania
   Sustainability, 2019, 11, (3), 1-24 View citations (8)
6. Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa
   European Journal of Interdisciplinary Studies, 2019, (01)

2018

7. A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa
   Sustainability, 2018, 10, (10), 1-27 View citations (13)
8. Digital Marketers and the Challenge of Optimizing Omni channel CX
   Holistic Marketing Management Journal, 2018, 8, (1), 11-17
9. Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers
   Holistic Marketing Management Journal, 2018, 8, (2), 07-15
10. Digital marketers challenged to drive results within the connected world
    Holistic Marketing Management Journal, 2018, 8, (3), 08-13

2017

11. Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare
    Holistic Marketing Management Journal, 2017, 7, (3), 07-21
12. Digital Marketers at the Intersection of Digital Transformation with CX
    Holistic Marketing Management Journal, 2017, 7, (4), 20-26 View citations (1)
13. Digital intelligence and digital marketing effectiveness
    Holistic Marketing Management Journal, 2017, 7, (1), 12-17
14. Digital marketing challenged by delivering value in the flux business environment
    Holistic Marketing Management Journal, 2017, 7, (2), 07-13
15. Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania
    The AMFITEATRU ECONOMIC journal, 2017, 19, (45), 528 View citations (8)

2016

16. Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend
    Holistic Marketing Management Journal, 2016, 6, (4), 08-15
17. Digital marketing capabilities in today's evolving digital world
    Holistic Marketing Management Journal, 2016, 6, (3), 07-16
18. Engineering the Digital Transformation of Marketing
    Holistic Marketing Management Journal, 2016, 6, (2), 06-14 View citations (1)
19. UNCOVERING MARKET POSITIONING COORDINATES USING IN-DEPTH INTERVIEWS. EVIDENCE FROM THE ROMANIAN MODERN RETAIL
    Studies in Business and Economics, 2016, 11, (2), 68-78

2015

20. CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS – A EUROPEAN CUSTOMER’S MARKET PERSPECTIVE
    Romanian Economic Business Review, 2015, 10, (4), 187-198
21. Digital Marketer: Facing Digital Marketing Opportunities
    Holistic Marketing Management Journal, 2015, 5, (3), 20-25
22. Digital Marketing, Digital Disruption, and the New Rules of Digitization
    Holistic Marketing Management Journal, 2015, 5, (1), 11-17
23. Digital marketing, addressability and time, the new currency for CMOs
    Holistic Marketing Management Journal, 2015, 5, (2), 15-20
24. Marketers, challenged to meeting digital priorities
    Holistic Marketing Management Journal, 2015, 5, (4), 07-14

2014

25. Chief Marketing Officer and the Challenge of Digital Maturity
    Holistic Marketing Management Journal, 2014, 4, (3), 28-36
26. Digital Marketing and a Better Understanding of the Consumer Mobile Journey
    Holistic Marketing Management Journal, 2014, 4, (4), 15-21
27. Digital Marketing and the Pillars of Shopper Experience
    Holistic Marketing Management Journal, 2014, 4, (2), 09-13
28. MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS
    Network Intelligence Studies, 2014, (4), 245-253
29. PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA
    Polish Journal of Management Studies, 2014, 10, (2), 151-160 View citations (2)

2013

30. CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD
    Romanian Economic Business Review, 2013, 8, (1), 73-91
31. NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES
    Romanian Economic Business Review, 2013, 8, (2), 144-151
32. THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET- A MARKETING RESEARCH -
    Romanian Economic Business Review, 2013, 8, (3.1), 131-143

2012

33. ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS’ SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL
    Romanian Economic Business Review, 2012, 7, (2), 47-59
34. Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises
    Journal of Knowledge Management, Economics and Information Technology, 2012, 2, (1), 11 View citations (5)
35. IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH -
    Holistic Marketing Management Journal, 2012, 2, (2), 29-40
36. THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH -
    Revista Economica, 2012, Supplement, (3), 69-78 View citations (3)

2011

37. BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP
    Holistic Marketing Management Journal, 2011, 1, (1), 52-59 View citations (1)
38. COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT
    Holistic Marketing Management Journal, 2011, 1, (4), 33-41
39. CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY
    Holistic Marketing Management Journal, 2011, 1, (3), 16-21
40. DEVELOPMENT AND IMPLEMENTATION OF RELATIONSHIP MARKETING PRINCIPLES IN ROMANIAN HIGHER EDUCATION ENVIRONMENT
    Romanian Economic Business Review, 2011, 6, (2), 44-51 View citations (3)
41. EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS
    Holistic Marketing Management Journal, 2011, 1, (4), 25-32
42. HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME)
    Holistic Marketing Management Journal, 2011, 1, (2), 31-40 View citations (1)
43. THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH -
    Romanian Economic Business Review, 2011, 6, (3), 34-48 View citations (1)

2010

44. Facing the challenges of the distribution process through interactive information exchange and innovation
    Romanian Distribution Committee Magazine, 2010, 1, (1), 79-83
45. SPECIFIC PUBLIC RELATIONS TOOLS USED IN ONLINE COMMUNICATIONINS BY TOURISM COMPANIES
    The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration, 2010, 10, (1(11)), 9-18

2007

46. Japanese consumer behaviour - general view
    Romanian Economic Business Review, 2007, 2, (2), 53-59
47. The retail market around the world
    Romanian Economic Business Review, 2007, 2, (3), 13-24 View citations (2)

2006

48. The Challenges of the World Economy Cohesion Factor – the Internet: World Reorganization, Vulnerabilities, Discrepancies and Power Discernment
    Romanian Economic Business Review, 2006, 1, (1), 59-66

Chapters

2017

1. CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers
   Springer View citations (3)