THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH -

Iacob Catoiu (), Tudor Edu and Costel Negricea ()

Revista Economica, 2012, vol. Supplement, issue 3, 69-78

Abstract: The banking sector is by no means the most important pillar of any economy. Any organisation needs a bank to conduct its activity and any individual interact with a bank or several at least to pay the bills, save and borrow. The purpose of this research is to identify the marketing approaches of the Romanian banks in relation to aspects of this competitive industry. The main conclusion of this study is that the Romanian banks use a significant number of marketing approaches covering all aspects of the business, some bearing similarities in the industry, while others striking through their uniqueness.

Date: 2012
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