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Details about Tudor Edu

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Workplace:Facultatea de Management-Marketing (Faculty of Management and Marketing), Universitatea Româno-Americană (Romanian American University), (more information at EDIRC)

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Last updated 2020-06-24. Update your information in the RePEc Author Service.

Short-id: ped53


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Journal Articles

2020

  1. How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools
    The AMFITEATRU ECONOMIC journal, 2020, 22, (54), 412 Downloads

2019

  1. Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania
    Sustainability, 2019, 11, (3), 1-24 Downloads View citations (1)
  2. Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa
    European Journal of Interdisciplinary Studies, 2019, (01) Downloads

2018

  1. A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa
    Sustainability, 2018, 10, (10), 1-27 Downloads View citations (2)
  2. What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities
    Sustainability, 2018, 11, (1), 1-23 Downloads

2017

  1. Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania
    The AMFITEATRU ECONOMIC journal, 2017, 19, (45), 528 Downloads View citations (2)

2016

  1. UNCOVERING MARKET POSITIONING COORDINATES USING IN-DEPTH INTERVIEWS. EVIDENCE FROM THE ROMANIAN MODERN RETAIL
    Studies in Business and Economics, 2016, 11, (2), 68-78 Downloads

2015

  1. CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS – A EUROPEAN CUSTOMER’S MARKET PERSPECTIVE
    Romanian Economic Business Review, 2015, 10, (4), 187-198 Downloads

2014

  1. MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS
    Network Intelligence Studies, 2014, (4), 245-253 Downloads
  2. PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA
    Polish Journal of Management Studies, 2014, 10, (2), 151-160 Downloads View citations (2)

2013

  1. CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD
    Romanian Economic Business Review, 2013, 8, (1), 73-91 Downloads
  2. NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES
    Romanian Economic Business Review, 2013, 8, (2), 144-151 Downloads
  3. OBSERVING THE PURCHASING BEHAVIOUR OF THE INDIVIDUALS IN THE LARGE SURFACE STORES DURING THE 2012 WINTER HOLIDAYS IN BUCHAREST
    Romanian Economic Business Review, 2013, 8, (3.1), 227-240 Downloads
  4. THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET- A MARKETING RESEARCH -
    Romanian Economic Business Review, 2013, 8, (3.1), 131-143 Downloads

2012

  1. ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS’ SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL
    Romanian Economic Business Review, 2012, 7, (2), 47-59 Downloads
  2. Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises
    Journal of Knowledge Management, Economics and Information Technology, 2012, 2, (1), 11 Downloads View citations (2)
  3. IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH -
    Holistic Marketing Management Journal, 2012, 2, (2), 29-40 Downloads
  4. THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH -
    Revista Economica, 2012, Supplement, (3), 69-78 Downloads View citations (3)

2011

  1. BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP
    Holistic Marketing Management Journal, 2011, 1, (1), 52-59 Downloads View citations (1)
  2. COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT
    Holistic Marketing Management Journal, 2011, 1, (4), 33-41 Downloads
  3. CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY
    Holistic Marketing Management Journal, 2011, 1, (3), 22-29 Downloads
  4. EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS
    Holistic Marketing Management Journal, 2011, 1, (4), 25-32 Downloads
  5. HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME)
    Holistic Marketing Management Journal, 2011, 1, (2), 31-40 Downloads
  6. Revista Economica
    Revista Economica, 2011, 57.4, (4), 1-452 Downloads
  7. THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH -
    Romanian Economic Business Review, 2011, 6, (3), 34-48 Downloads View citations (1)

2009

  1. THE IDENTIFICATION OF THE ROMANIAN COMPANIES' MARKETING NEEDS AND MEANS OF COMMUNICATION - A MARKETING RESEARCH -
    Annales Universitatis Apulensis Series Oeconomica, 2009, 2, (11), 42 Downloads View citations (1)

2008

  1. The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research
    Management & Marketing, 2008, 3, (4) Downloads
 
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