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Last updated 2024-11-08. Update your information in the RePEc Author Service.

Short-id: ped53

Journal Articles

2024

1. Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students
   The AMFITEATRU ECONOMIC journal, 2024, 26, (65), 106
2. Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part I, Introduction
   Holistic Marketing Management Journal, 2024, 14, (3), 08-10
3. The influence of social media on contemporary consumer behavior: Part III, Research Findings and Discussion
   Holistic Marketing Management Journal, 2024, 14, (1), 09-16
4. The influence of social media on contemporary consumer behavior: Part IV, Research Conclusions
   Holistic Marketing Management Journal, 2024, 14, (2), 17-20

2023

5. Implementing Artificial Intelligence in Higher Education: Pros and Cons from the Perspectives of Academics
   Societies, 2023, 13, (5), 1-13 View citations (7)
6. Researching the Behavioral Elements of Online Video Game Players. A Detailed Analysis Using SPSS. Part III: Analysis of Video Game Users’ Behavior in Romania
   Holistic Marketing Management Journal, 2023, 13, (1), 12-25
7. Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part IV: Research Conclusions and Recommendations
   Holistic Marketing Management Journal, 2023, 13, (2), 31-33
8. Social and Technological Interactions in e-Societies
   Societies, 2023, 13, (11), 1-3
9. The influence of social media on contemporary consumer behavior: Part I, Introduction and Literature Review
   Holistic Marketing Management Journal, 2023, 13, (3), 11-36
10. The influence of social media on contemporary consumer behavior: Part II, Research Methodology
    Holistic Marketing Management Journal, 2023, 13, (4), 09-13

2022

11. Factors influencing student transition to online education in the COVID 19 pandemic lockdown: evidence from Romania
    Economic Research-Ekonomska Istraživanja, 2022, 35, (1), 3291-3304 View citations (1)
12. Internet of Things (IoT) as an Instrument to Improve Business and Marketing Strategies. A Literature Review
    European Journal of Interdisciplinary Studies, 2022, (02)
13. Location-based market positioning a company – A case study of food retailers in Romania. Part I: Literature Review
    Holistic Marketing Management Journal, 2022, 12, (3), 28-36
14. Modelling e-commerce customer reactions. Exploring online shopping carnivals in China
    Economic Research-Ekonomska Istraživanja, 2022, 35, (1), 3060-3082 View citations (1)
15. Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part I: A marketing approach to the video game industry
    Holistic Marketing Management Journal, 2022, 12, (3), 08-12
16. Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part II: Analysis of company’s marketing environment
    Holistic Marketing Management Journal, 2022, 12, (4), 11-20

2020

17. How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools
    The AMFITEATRU ECONOMIC journal, 2020, 22, (54), 412 View citations (2)

2019

18. Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania
    Sustainability, 2019, 11, (3), 1-24 View citations (8)
19. Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa
    European Journal of Interdisciplinary Studies, 2019, (01)
20. What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities
    EconStor Open Access Articles and Book Chapters, 2019, 11, (1), 1-23 View citations (1)
    Also in Sustainability, 2018, 11, (1), 1-23 (2018) View citations (5)

2018

21. A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa
    Sustainability, 2018, 10, (10), 1-27 View citations (13)

2017

22. Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania
    The AMFITEATRU ECONOMIC journal, 2017, 19, (45), 528 View citations (8)

2016

23. UNCOVERING MARKET POSITIONING COORDINATES USING IN-DEPTH INTERVIEWS. EVIDENCE FROM THE ROMANIAN MODERN RETAIL
    Studies in Business and Economics, 2016, 11, (2), 68-78

2015

24. CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS – A EUROPEAN CUSTOMER’S MARKET PERSPECTIVE
    Romanian Economic Business Review, 2015, 10, (4), 187-198

2014

25. MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS
    Network Intelligence Studies, 2014, (4), 245-253
26. PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA
    Polish Journal of Management Studies, 2014, 10, (2), 151-160 View citations (2)

2013

27. CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD
    Romanian Economic Business Review, 2013, 8, (1), 73-91
28. NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES
    Romanian Economic Business Review, 2013, 8, (2), 144-151
29. OBSERVING THE PURCHASING BEHAVIOUR OF THE INDIVIDUALS IN THE LARGE SURFACE STORES DURING THE 2012 WINTER HOLIDAYS IN BUCHAREST
    Romanian Economic Business Review, 2013, 8, (3.1), 227-240 View citations (1)
30. THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET- A MARKETING RESEARCH -
    Romanian Economic Business Review, 2013, 8, (3.1), 131-143

2012

31. ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS’ SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL
    Romanian Economic Business Review, 2012, 7, (2), 47-59
32. Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises
    Journal of Knowledge Management, Economics and Information Technology, 2012, 2, (1), 11 View citations (5)
33. IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH -
    Holistic Marketing Management Journal, 2012, 2, (2), 29-40
34. THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH -
    Revista Economica, 2012, Supplement, (3), 69-78 View citations (3)

2011

35. BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP
    Holistic Marketing Management Journal, 2011, 1, (1), 52-59 View citations (1)
36. COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT
    Holistic Marketing Management Journal, 2011, 1, (4), 33-41
37. CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY
    Holistic Marketing Management Journal, 2011, 1, (3), 22-29
38. EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS
    Holistic Marketing Management Journal, 2011, 1, (4), 25-32
39. HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME)
    Holistic Marketing Management Journal, 2011, 1, (2), 31-40 View citations (1)
40. Revista Economica
    Revista Economica, 2011, 57.4, (4), 1-452
41. THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH -
    Romanian Economic Business Review, 2011, 6, (3), 34-48 View citations (1)

2009

42. THE IDENTIFICATION OF THE ROMANIAN COMPANIES' MARKETING NEEDS AND MEANS OF COMMUNICATION - A MARKETING RESEARCH -
    Annales Universitatis Apulensis Series Oeconomica, 2009, 2, (11), 42 View citations (1)

2008

43. The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research
    Management & Marketing, 2008, 3, (4)

Chapters

2017

1. CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers
   Springer View citations (3)