CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS – A EUROPEAN CUSTOMER’S MARKET PERSPECTIVE

Costel Negricea () and Tudor Edu

Romanian Economic Business Review, 2015, vol. 10, issue 4, 187-198

Abstract: This paper addresses the general characteristics of buying decision process in case of Japanese products on the European market. Building and maintaining a long lasting winwin relation between buyer and seller is the premise for the development of any market activity on national and international market. Knowing the buying behaviour characteristics is an important effort of the organisation to adapt to target market and offer satisfaction to the consumer. Japanese products adaptation to foreign markets is a large process that has started in the 1970s, being focussed on innovation and quality. Here we present a study that emphasises the general process of offer adaptation by the Japanese companies to the foreign market, and the next steps needed for obtaining strategic advantages on the European market.

Keywords: Consumer Behaviour; Consumer Decision-Making; Japanese Products; Buying Behaviour; Marketing Strategy (search for similar items in EconPapers)
Date: 2015
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